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AspireIQ Unlocks Influencer-Generated Content for Paid Social Advertising

AspireIQ’s Brand Access Manager Enables Brands to Deliver More Authentic and Effective Paid Social Ads Through Influencer Content AspireIQ, the leading platform for producing original branded creative at scale, released Brand Access Manager, the first solution to empower brands to seamlessly turn branded content into paid advertisements on Facebook and Instagram. With Brand Access Manager, brands can achieve a higher return on investment (ROI) and lower cost per action (CPA) through more authentic, personalized original…

AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report

State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and Rethinking Their Channel Mix AspireIQ, the leading influencer marketing platform for producing branded creative at scale, announced the release of its latest report, The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem. With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of…

Optimize Your Brand for Generation Z with the Four C’s of Content

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

Five Trends That Will Shape the Influencer Marketing Industry in 2020

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Perficient, Inc, Automation Anywhere, AspireIQ, Freshworks Inc.,Namogoo, Reckoon, eBay Inc and Dovetale, Inc. Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World Perficient, Inc., the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will…

AspireIQ Meets Growing Demand for Pinterest Engagement With New Search Functionality

AspireiQ Empowers Brands to Combat Content Fatigue by Discovering Influencers and Running Campaigns on the Visual Discovery Engine AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships.…

DataVeil Technologies Announces Release of Upgraded Signature Data-Masking Software: DataVeil (v4)

DataVeil Technologies recently released the newest iteration of its unique and wide-ranging data-masking software, DataVeil (v4). DataVeil is a software platform that provides users with an intuitive framework to create various data-masking projects with underlying in-place controls and management. Users can design and execute their own data masks, or choose from a variety of feature-rich masks crafted specifically by DataVeil's own coding experts. DataVeil can be used to mask SQL databases for any number of business, tech…

SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI Platform Data

HERE Technologies, a global leader in location platform services, announced a partnership with SoundHound Inc., the leading innovator in voice-enabled AI and conversational intelligence technologies, to add a voice-first navigation experience to SoundHound Inc.’s Houndify voice AI platform. The partnership provides Houndify developers the ability to apply real-world location data from HERE Technologies to their applications to improve the driver experience and enhance safety. Drivers will be able to activate navigation by…

Avtex Achieves the 2019/2020 Inner Circle for Microsoft Business Applications

Avtex is honored by Microsoft for achieving outstanding sales achievement and innovation Avtex, a customer experience (CX) consulting and technology company, has achieved the prestigious 2018/2019 Inner Circle for Microsoft Business Applications. This is the fourth consecutive year that Avtex has achieved this status. Membership in this elite group is based on sales achievements that rank Avtex in the top echelon of the Microsoft’s Business Applications global network of partners. Inner Circle members have performed to a…

Veteran Technology and Business Leader Vijay Ramaswamy Joins Actifio as Vice President, Product Marketing

Actifio, the pioneer of multi-cloud copy data management software, today announced the appointment of veteran technology and business leader Vijay Ramaswamy as Vice President of Product Marketing. He will report to Chandra Reddy, Actifio's Head of Product Marketing. Ramaswamy was most recently co-founder of CloudLanes, a Cervin & Microsoft Ventures-backed hybrid cloud platform acquired by Druva. In leading CloudLanes' marketing and business development, he was responsible…

Silicon Labs Goes Live with o9 Solutions AI-powered Platform for Demand Forecasting

Semiconductor leader unifies forecasts and achieves end-to-end visibility into demand drivers with o9's AI-powered platform o9 Solutions announced that Silicon Labs has successfully implemented the next-generation o9 platform to improve demand forecasting. Silicon Labs, a leading provider of silicon, software and solutions for a smarter, more connected world, now has 130 global users across its sales, marketing, product, executive management and demand planning teams managing 60,000 SKUs on the o9 AI-powered platform.…

Online Retail Sales Bounce Back in June to Record Strongest Growth this Year

Online retail sales were up +8.5% in June 2019 With excellent weather and the start of the sale season signalling the arrival of summer, online retail sales rose by +8.5% Year-on-Year (YOY) in June, according to the latest IMRG Capgemini eRetail Sales Index. After a disappointing May, which saw online sales suffer their worst growth on record (+1.9%), June’s results represent the strongest growth so far this year, and are well ahead of the 3-month, 6-month and 12-month rolling averages (respectively -0.5%, +5.4%, +6.9%).…

InfluencerDB Releases Highly Requested Campaigns Feature

Creates Pipeline for Brands to Easily Manage & Analyse Campaigns from Start to Finish; Identify Top Performing Partners   InfluencerDB, a global influencer marketing software with clients including Mercedes Benz, Lufthansa, Loreal and more, announced the addition of a new feature aptly called the Campaigns feature. The Campaigns feature allows brands to manage and analyze their influencer marketing campaigns from beginning to end within the software, providing an overview of all active and completed campaigns. The…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

Instagram’s IGTV Competes With YouTube, Finds Takers in Influencers, Vloggers, As Well As Publishers

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer marketing industry is on a trailblazer mode, bringing together the various cogs of the social media and branded content within the ‘sales’ flywheel. Influencers are ruling the roost for brands across online channels. Dwarfing the company’s owned social media campaigns, influencer…

Instagram #Ad Use Grew by 90% in the First Half of 2019

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during the first half of 2019. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 90% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe, using a combination of social listening tools and previous research conducted…