Dispel the Myths in Integrated Marketing: Mission Possible in 2020

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

Integrated Marketing Agency Moxē Names Michael A. Monahan President & CEO

Moxē, an award-winning integrated marketing agency and subsidiary of Massey Services, announced that it has named Michael A. Monahan as its President & Chief Executive Officer. Monahan is a corporate communications and public relations leader and veteran with more than 25 years of experience in both agency and publicly traded corporations, including several Fortune 1000 companies. Before joining Moxē, he served as President of Tech Image, an award-winning digital public relations firm headquartered in Chicago, where…

Yext Declares War on Wrong Answers with New Integrated Marketing Campaign

With the recent surge in consumers seeking critical information, the new campaign encourages businesses and organizations to take Yext's No Wrong Answers Challenge to discover how well their websites are answering consumer questions Yext, Inc., the Search Experience Cloud company, announced its No Wrong Answers integrated marketing campaign to help more organizations across industries supercharge their websites with Yext Answers and provide consumers with official answers to their questions. The advertising campaign,…

Introducing DealCloud Dispatch: The Integrated Marketing Solution Built for the Capital Markets

Dispatch provides capital markets professionals with an intelligent, fully integrated solution for institutional relationship management DealCloud (an Intapp company) – provider of a single-source deal, relationship, and fund management solution for capital markets firms – announces the launch of its proprietary, fully integrated marketing solution, Dispatch. The solution centralizes a capital markets firm’s business development and marketing activities into one, unified platform and comes equipped with landing pages,…

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef

AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning Optimization AdGreetz announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms (DSPs),…

ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations

New Conversational Marketing Platform Built on ActiveCampaign to Help Businesses Create Better Experiences for Their Customers ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for…

NewsCred Launches Integrated Marketing Edition of Its Content Marketing Platform with the Unveiling of Integrated Campaigns

New Integrated Marketing Edition Unifies Marketing Organizations to Improve Cross-Functional Collaboration and Ensure Delivery of a Consistent, Relevant, and Measurable Content Experience Across All Channels NewsCred, the world’s leading enterprise content marketing platform (CMP) provider, announced the availability of the NewsCred CMP: Integrated Marketing Edition and introduced, as part of the new edition, Integrated Campaigns, an end-to-end solution that reduces the complexity of planning and executing omnichannel…

Ruder Finn Acquires RLA Collective to Expand Integrated Marketing and Analytics Expertise

Ruder Finn announced that it has acquired RLA Collective, a sales-driven integrated marketing agency specializing in health and wellness, including over-the-counter (OTC), nutritional supplement and medical device brands in North America.  With more than two decades in the consumer and pet health sectors, RLA has developed and executed customized marketing campaigns – that blend the latest in digital advertising technologies with traditional tactics – for new and heritage brands sold at major drug, mass market and online…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

Hit Refresh With Corefactors Integrated Marketing and Sales Platform

Corefactors Offers an All-In-One Integrated Solution to Manage Marketing, Sales, Communication, and Campaigns Companies want to maximize lead conversion, enhance campaign output, and streamline business communication. It's a fast-paced world with many 'blink and miss it' moments. Knowing this, Bengaluru-based Corefactors, conceptualized by Adnaks Marketing Solutions, has introduced an integrated communication platform that seamlessly blends multiple channel marketing to generate, nurture, and convert leads. It's called …

E-Commerce Specialists, GoMarketing Inc. Announces Fully Integrated E-Commerce Solutions for Online Retailers from $10,000 Setup

With the advent of GoMarketing Inc, the eCommerce specialists at the platform have decided to offer fully integrated eCommerce solutions to online retailers. What’s interesting is that the minimal setup cost starts from $10,000. Ordinarily, online retailers have to bear the high cost to operate and use various eCommerce-related features. “It is a more progressive initiative that wants to help online retailers create a multichannel experience at an affordable range,” said Richard Uzelac, the CEO and Founder of GoMarketing…

Open Road Integrated Media Promotions Underscore Company’s Marketing-as-a-Service Platform

Open Road Integrated Media (OR/M) announced the restructuring of its marketing and business operations teams. These changes underscore the company's focus on innovation, efficiency, scalability, and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to a 40% year-over-year increase in revenue in 2020. With a proprietary marketing platform the technology, data, and marketing teams are working to lift sales on more than 30,000 titles it currently markets. OR/M is…

Attentive Announces Integrated Text Message Marketing App on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Attentive, a personalized text messaging SaaS platform for leading brands and organizations, announced the launch of their text message marketing app on Salesforce AppExchange, empowering customers to grow text messaging and email opt-in lists simultaneously, send text messages that drive revenue, and enhance customer marketing campaigns as a result of the integration between Attentive and Salesforce. Salesforce Marketing Cloud and Attentive customers now have access to an integrated marketing solution that enables them to…

Silvercrest Launches Integrated Social Media Listening To Their Proprietary Local Marketing Automation Platform (LMap)

Integrated Social Listening into Social Media Management, in the only Marketing Technology Platform That Serves All of a Brand’s Technology, Marketing, and Media Needs in One Portal Silvercrest’s robust proprietary martech portal, Local Marketing Automation Platform (LMap), is the only platform that allows brands to manage and access all of brands’ marketing and media needs from one portal, LMap. Typically, Social Media Management platforms enable multi-unit social media management, with a secondary tier of other…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

Wave.video Launches First Integrated Video Marketing Solution

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution Wave.video (first launched in 2017) has established itself as the leading online video editor for creating videos to boost social media engagement. The soaring market demand for video content across all distribution platforms triggered the development of the new extended…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

AUO’s Integrated Solutions Power New Retailing to Boost Diversified Business Opportunities with All-Round Precision Marketing Tools

TARTAN Display Technology and All-In-One Digital Signage Displays Using Intel® Smart Display Module Revealed as New Accelerator for Field Applications With great optimism about its smart field business, AU Optronics Corp. will participate in Touch Taiwan 2019 to showcase the TARTAN display technology, which is capable of customized low-volume and high-variety manufacturing, as well as a lineup of diversified smart retail solutions. At Touch Taiwan, AUO will demonstrate its hardware and software integrated capabilities in…

Cramer-Krasselt’s Integrated, Marketing-Driven Approach to Public Relations Continues to Win Top Industry Awards

Leading integrated marketing agency Cramer-Krasselt (C-K) won eight industry awards for its public relations and social media work last month. The awards highlight C-K's data-inspired, real-time, tech-integrated approach to telling clients' stories globally across multiple relevant channels. The awards range from local to national recognition, including two Silver Anvil awards recognizing C-K's global campaigns. The Silver Anvils are sponsored by the Public Relations Society of America (PRSA) and recognize the best in…