Simple Expands Intelligent Marketing Platform Into EMEA to Help CMOs Claw Back Cost of Marketing Complexity

Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17 million to expand its Intelligent Marketing Platform globally. Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team. Wolfgang von Enckevort also joins Simple as global chief technology officer, based in London. Mr von…

Salesforce Expands the Sales Cloud Platform with Faster Prospecting, Flexible Billing and Intelligent Marketing Automation

High Velocity Sales Now Delivers Tailored Sales Cadences and Work Queues to Each Inside Sales Rep - Increasing Their Productivity and Focus on the Most Valuable Prospects Salesforce, the global leader in CRM, announced advancements to the Sales Cloud platform, delivering a faster, smarter and more integrated sales process from lead-to-cash. Now, companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce. "Automation, integration and speed are essential to business…

DirectMail.com Leverages Proven Intelligent Marketing Services to Help Clients Deliver Omni-channel Customer Experiences

Direct Response Engagement Experts Elevate Multi-Channel Strategies with Highly Personalized, Data-Driven Campaigns to Maximize ROI, Enhance Engagement and Delight Customers DirectMail.com, a full-service omnichannel and direct response engagement agency, announces omnichannel marketing services to help leading brands, fundraisers, membership organizations and midmarket enterprises maximize return on marketing investments, enhance the buyers' journey and delight customers. With its proven, Intelligent Marketing Services,…

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft's Technology to Power It's Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market. Among the first independent software vendors to build atop the…

Meet Accenture Interactive’s New Commerce and Intelligent Marketing Leaders

Brian Walker To Lead Global Strategy For Commerce, Nikki Mendonça Joins As President Of Intelligent Marketing Operations The new battleground for brands today is Customer Experience. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual client needs. Accenture Interactive is focused on curating customer experience and stands as the world’s largest digital agency by revenue according to a Bloomberg report.…

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify…

With the comprehensive integration between Calix Marketing Cloud and industry-leading email marketing platform Mailchimp, Calix launches the first of many integrations with major “MarTech” platforms to help marketers automate the creation and execution of targeted campaigns that eliminate churn and grow revenue Calix, Inc., today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud. This is the first step in a journey to enable broadband service providers…

Jifflenow Revolutionizes Marketing and Sales with Intelligent “Inbound Meetings” Capabilities

Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to help convert interested prospects to opportunities.…

ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

ClearSlide Enables Marketing and Sales Teams with New Insights, Intelligent Search, and Boosted Productivity

With Significant Investment into Artificial Intelligence, Clearslide’s Summer 2019 Release Offers New Innovations to Help Businesses Unlock New Possibilities for Growth ClearSlide announces its Summer 2019 update offering AI-powered search, deep analytics, and time-saving automation capabilities to create meaningful connections with customers that drive business success. Combining content management, robust analytics, and automation tools, ClearSlide delivers a unified experience to help sales and marketing teams…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

Intelligent Demand Hires ABM and Revenue Transformation Pro John Arnold to Lead Marketing, Sales and Business Development

Intelligent Demand, a leading B2B revenue growth agency, announced the appointment of John Arnold as VP of Marketing, Sales, and Business Development (MSBD). Prior to joining Intelligent Demand, John was head of Account Based Marketing Strategy and Consulting at Demandbase, a leading ABM technology platform provider. “John Arnold is a B2B revenue change agent. He’s extremely well respected in our industry and brings a wealth of highly relevant experience to our customers and our partners,” said Intelligent Demand CEO, John…

SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

SAP SE announced plans to enhance the SAP Marketing Cloud solution, introducing new "smart" capabilities to help companies focus on the best sales leads and increase customer retention. Plans for SAP Intelligent Services for Marketing were launched at the DMEXCO annual conference being held in Cologne, Germany. The new services use SAP Leonardo Machine Learning capabilities to add artificial intelligence (AI) to the cloud-based marketing suite from SAP. Using deep learning techniques, the new software analyzes the…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

AI-Powered ‘Intelligent’ Marketing Will Keep It Real

Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of “carpool karaoke” fame. Central to Corden’s talk was the importance of truth and transparency in both comedy and marketing. And aside from the obvious irony in today’s era of alternative facts and fake news, he made a great argument for keeping things real. In addition to Corden, the buzz at the summit was all about the latest trends in marketing tech,…

Bonitasoft Recruits Sunny Qian Chen as VP Product Marketing

Sunny Chen leads Bonitasoft marketing strategy, focused on digital transformation and business process management through creative inbound marketing techniques Bonitasoft today announced the addition of Sunny Qian Chen to the executive suite at Bonitasoft as Vice President of Marketing. Marketing Technology News: Three Trends Bringing the Beauty Counter Online  #Bonitasoft welcomes Qian Sunny Chen as VP Marketing, benefitting from her more than 13 years of international work experience in…

Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021

Marketing Artificial Intelligence Institute announced the second Marketing Artificial Intelligence Conference (MAICON) event will take place Sept. 13-14, 2021. This year's event, which includes more than 20 speakers, will be an all-digital experience. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals MAICON 2021 will include over a dozen main stage and breakout sessions by industry leaders, all with the singular goal of helping marketers understand, pilot and successfully…

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs…

BrandMuscle, the industry leader in integrated local and channel marketing, announced a collaboration with Briggs & Stratton’s Turf and Consumer Products Group, which consists of residential and commercial outdoor products under the Ferris®, Simplicity®, and Snapper® brands. The team will leverage BrandMuscle’s Intelligent Marketing Platform to streamline, optimize, and scale local marketing execution for its dealer channel. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

Syxsense Welcomes Dave R Taylor As Chief Marketing Officer – Invests To Expand On Growth

Syxsense, a global leader in IT and security management solutions is excited to announce it has added marketing powerhouse Dave R Taylor to their expanding executive team as CMO. Dave comes from a strong background in IT Security and Management as one of the original founding team members of LANDesk Software (now Ivanti) and years as marketing VP at security giant WatchGuard. Dave will draw on that experience to accelerate an already brisk growth rate at Syxsense. Marketing Technology News: Seventy-Four Percent of…

OSF Digital Acquires Werise to Expand Its Marketing Cloud Practice

The digital commerce-focused system integrator strengthens its Salesforce Marketing Cloud services while growing its multi-cloud capabilities for large enterprises in the region OSF Digital, a leading provider of commerce solutions and digital transformation services to B2B and B2C companies worldwide, announces the acquisition of Werise, a Brazilian provider of Salesforce Marketing, Sales and Service Clouds solutions. The acquisition advances OSF’s strategy to strengthen its Salesforce Cloud offerings in Latin America. The…

36Kr Provides Short-form Video Marketing Solutions for Volkswagen Group China

36Kr Holdings Inc., a prominent brand and pioneering platform dedicated to serving New Economy participants in China, today announced that the Company has been providing customized short-form video marketing solutions for Volkswagen Group China (”Volkswagen”) as part of Volkswagen’s 2021 marketing program with 36Kr. Marketing Technology News: GRUBBRR Unveils New Modern Interactive Headquarters in Boca Raton, Florida Under this marketing program, 36Kr created an 8-minute short-form video on the topic of possibilities and…