KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data

B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform. Today, KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver enhanced account identification and engagement measurement within the RollWorks Account-Based Platform. Marketing Technology News: Piktochart Launches Piktostory – The New Platform for Video Editing “RollWorks is excited to expand our data capabilities through our partnership with KickFire,”…

This Week’s Marketing Intent Data Trend Will Literally Delight You: Bombora Company Surge(R) Shows Customers at Center

Interest in the term “customer delight” has been trending upwards among brand marketers, as measured by Bombora Company Surge(R) By now, I hope we all know that customers who have a good experience are not only likely to purchase more, but they will also tell their friends and colleagues about it too. With the absence of physical events in the last year, technology has stepped in to fill the void, in some cases replacing in-person interactions almost entirely. Marketing Technology News: Kantar Launches New Digital…

Leading B2B Intent Data Provider Bombora Gets Funding: Runway Growth Capital Provides $20 Million

Senior secured term loan is expected to help Bombora expand its leadership position and accelerate the pace of its product roadmap, sales & marketing activities Runway Growth Capital LLC ("Runway"), a leading provider of growth loans to both venture and non-venture backed companies seeking an alternative to raising equity, announced today the close of a senior secured term loan of $20 million to Bombora, Inc. (“Bombora”), a leading intent data solutions provider for B2B (business to business) marketers. The growth…

On Cusp of Apple’s IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

Interest In ‘Marketing Reporting’ Soars: Bombora Intent Data Shows Trends

Content consumption activity around “marketing reporting” shot up during the last month, as measured by Bombora Company Surge(R)By Michael McLaren, CEO, Merkle B2B Last week, we explored how marketers are re-prioritizing their target audiences to keep pace with the changing consumer preferences and behaviors that defined 2020. Once again, intent data suggests that marketer and agencies interest in “web copy,” “web content,” “target audience” and “audience segmentation” continues to hold strong among both brands and agencies…

Agencies Have Their Sights Set on Their Targets, Audience That Is: Bombora Intent Data Shows Trends

The digital ecosystem is asking marketers from companies of all sizes and industries to up the ante on digital transformation. Organizations are under increasing pressure to stay competitive and create connected experiences. All in all, the marketing industry is ripe with opportunity for those who are ready to adapt quickly to the evolving industry standards and trends. An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown “target audience” on a steady ascent among…

Global Third-Party Intent Data Provider Cyance Signals Intent Following Rapid Year-On-Year Growth

Marketing tech category leader saw steady and sustained growth of 18% through the pandemic, 30% customer value increase, and is on track to achieve doubling of ARR within next 12 months Bolsters leadership team with key executive hires to support growth and expansion plans Kicks off 2021 with key product launch of powerful Cyance intent data and ABM platform, the only provider of fully GDPR compliant European third-party intent data  Cyance, a leading provider of global, third-party intent data,…

BNZSA Launches the Most Complete Intent Activation Solution to Identify, Track and Activate Intent Data for B2B Sales and Marketing…

Leading B2B IT marketing agency, BNZSA, today launches the BNZSA Intent Activation Engine, the most complete end-to-end solution to identify, track and activate Intent data for B2B sales and marketing professionals. For the first time ever, BNZSA's Intent Activation Engine connects all the disparate tools available to deliver the most accurate buyer Intent data, with the highest possible lead qualification and industry standard GDPR compliance. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at…

PureB2B Launches PurePredict, Uses Multi-Source Intent Data to Change the Future of Demand Generation

PurePredict aggregates and analyzes three layers of intent data - contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their…

Infogroup Launches B2B Intent Data Capability Within Its Real-Time Data Platform, Data Axle

Intent data users engage and convert prospects at much higher rates Infogroup, a leading provider of data and real-time business intelligence solutions, announced today a new capability within its real-time data delivery platform, Data Axle, that enables enterprises and small businesses to use intent data to target in-market audiences much more efficiently via real-time API feeds. Infogroup clients using Data Axle can now pinpoint prospective B2B customers' signals of interest in a specific product or service informed by…

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

Today, while many businesses have slowed down, or in some cases completely stopped, there are still markets that are showing some positive trends. True Influence is seeing the volume of interest in demand generation from numerous industries and buying groups has increased compared to the start of the earliest shelter in place orders due to COVID-19.  Changes in the business environment can mean changes in your target audience. Intent signals about your customers and prospects enable companies to focus their time and…

IntentData.io Announces Availability of Intent Data Which Remains Effective and Accurate During Work From Home

Company’s Data is Sourced From Publicly Observed Action and Doesn’t Require IP Address Resolution IntentData.io, Inc. announces Contact Level Intent Data which is uniquely suited to the sudden remote work environment. As we all adapt to the unknown, and after first caring for the safety of family, neighbors, and employees, companies are adapting and getting back to work. Marketing and sales have changed. New tools are required, including intent data. Most third-party intent data solutions rely on IP address resolution or…

What Matters With Intent Data

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. Account Match Rates Today’s B2B buyers don’t want to fill out forms or contact sales when they’re searching for a new product. According to Forrester, 62% of…

IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers Unlock the Full Value of Third-Party Intent Data for Specific Use…

The maturity model provides a detailed roadmap for progressive success across revenue functions and the enterprise IntentData.io, Inc., a marketing technology firm that provides contact-level third-party intent data to enhance clients' demand generation and support account-based marketing (ABM),  announces the publication of its Intent Data Maturity Model. B2B marketers are adding third-party intent data to their data inventories to help identify targets for account-based marketing (ABM) and to personalize demand…

True Influence® Launches Intent Data Feed for B2B Marketing and Sales

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data…

IntentData.io Announces AI Powered Intent Data Algorithm Engine

The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), announces the development of an AI-powered intent data algorithm engine. This puts the power of nuanced, granular intent data from a bespoke algorithm in the hands of marketers and sales teams with very little effort and a short lead-time. As more marketers turn to…

True Influence Provides Complimentary Offer of Intent Data to B2B Sales and Marketing Professionals with its Award-Winning InsightBase…

The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful market intelligence and customer insights True Influence, the technology leader of intent-based marketing and demand generation solutions, announced complimentary access to its award-winning InsightBase advanced marketing intelligence solution, providing users with the ability to identify meaningful intent signals that represent real opportunities to engage and connect with a target…

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…