Strategus Joins Interactive Advertising Bureau

Ad-Tech Executive Team to Serve on Key Standards Committees Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries. After pioneering the first programmatic TV advertising campaign five years ago, Strategus executives will contribute their unique expertise by serving on several technical standards committees. Recently named to the Inc. 5000 for the third year in a row, fast-growing Strategus lends its…

SRAX Joins Big Tech Leaders and Interactive Advertising Bureau to Assist Government Officials Making State and National-Level Policy Changes…

California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board Social Reality, Inc., a digital marketing and consumer data management technology company, announces its involvement with the Interactive Advertising Bureau (IAB) and some of the biggest leaders in tech, including Hulu, NBC Universal, iHeartMedia, and more, to work with government officials as they consider state and national-level privacy legislation that will impact consumers, brands and ad…

Infogroup, via Its Yes Marketing Division, Receives Industry Recognition From the Internet Advertising Competition (IAC) and Horizon…

Data and real-time intelligence solutions provider honored for its work on behalf of five clients across twelve different categories Infogroup, today announced its work on behalf of five clients earned twelve industry awards from the Horizon Interactive Awards and Internet Advertising Competition (IAC). The Horizon Interactive Awards, now in its 18th year, recognize and promote the best website designs, videos, online advertising, print media and mobile applications. Four Infogroup clients were chosen from a field of…

Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…

New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to Deliver a Better Digital Advertising…

Nearly 69% of Consumers Would Stop Doing Business with a Brand If Data Usage Became Too Invasive New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive. As the industry celebrates the 25th anniversary of what has been celebrated as one of the first digital banner advertisements and as digital advertising…

Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases

Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never felt that way before. In March 2019, Vidoomy has launched its latest format, which allows total interactivity between the video advertising format and the targeted users. This format soon had become a major success. Hence, several brands had started to take advantage of this innovative format. Some of the most popular worldwide uses are:…

Yes Marketing receives industry recognition from Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition

The Leading Multichannel Marketing Services and Technology Provider Honored in Thirteen Different Award Categories for Their Work on Behalf of Six Clients Yes Marketing announced that its work on behalf of six clients – including Olive Garden, Choice Hotels, Spartan, and Community Coffee – has been recognized by the Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition (IAC). The Webby Awards, an annual competition presented by the Academy of Digital Arts and Sciences to honor the best in…

Vidoomy Starts a Revolution With Completely Interactive Video Advertising

Vidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video advertising format and its targeted users. Video advertising has always been crucial in terms of impact and thanks to its dynamism and clearness, this particular type of advertising has been constantly growing and is now a major success. Big brands have begun to take advantage of this innovative format and some of the most popular worldwide uses now include: Movie…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

Primis Launches Contextual Advertising and Audience Extension

Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video Discovery offers publishers the opportunity to increase their revenue by helping their users discover high-quality video content that is often provided by syndicators, such as Reuters, Jukin Media, Caters News, and many others. "At…

Snapchat’s AR Advertising Technology and WIMI AI Algorithm SDK Give Birth to a New Social Media Ecosystem

Tailor Insight, the fintech market research organization, recently released a research report "Snapchat's AR advertising technology and WIMI AI algorithm SDK give birth to a new social media ecosystem". With the rapid development of artificial intelligence (AI) technology, its related technologies, such as computer vision, natural language processing, intelligent speech, image recognition, have gained great development space. Among them, computer vision technology is the most popular among startups and investment…

AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads

AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast portfolio of commercial radio stations. Yours Truly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is…

Study: Digital Hologram ARAdvertising vs. Traditional Advertising in 5G Era

How WIMI's Hologram AR advertising technology is changing the industry Antiprohense, a market research organization in Hong Kong, recently released a research report on 'Digital Advertising vs. Traditional Advertising in 5G Era'. Digital advertising is challenging the traditional advertising industry. During the outbreak of COVID-19, many people saw the public-welfare function and commercial value of the media, and many advertisers would adjust their advertising strategies as soon as possible. Digital advertising will…

Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned…

The Latest Innovation in Cision's Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs. Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For…

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by…

IAB Study Finds That Brands Benefit from Advertising Within News

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. Marketing Technology News: Dynamic Yield and e-Spirit Expand Partnership However, while news outlets experienced record viewership, readership, and…

Rise Interactive Named 2020 Partner Collaborator of the Year by Invoca

Rise Interactive, recognized as one of the top performance marketing agencies in the world and a Fastest Growing Agency by Adweek, has been named the 2020 Partner Collaborator of the Year by Invoca. Invoca is a leading conversation intelligence platform that enables users with conversation data to drive better experiences, more conversions, and higher revenue. "The Partner Collaboration award recognizes an agency partner that has demonstrated advanced applications of Invoca's call tracking technology, has a culture of…

Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The partnership will provide Talon and its roster of brand and agency clients in North America with access to the most comprehensive OOH measurement capabilities in the market. “Advertisers today demand consistent, accurate and objective…