ironSource Aura Launches in Russia

Aura’s engagement platform is brought to the Russian market, opening up mobile carriers and OEMs as a high performing user acquisition channel for app marketers looking to diversify their UA strategy ironSource Aura, the leading engagement platform for mobile carriers and OEMs, announced that it has launched its mobile app distribution platform in the Russian market. The company gives local app marketers the unique opportunity to effortlessly run performance campaigns on millions of devices, from the moment a user first…

ironSource Aura Announces Partnership with Orange France

ironSource Aura, the leading engagement platform for mobile carriers and OEMs, announced a partnership with Orange France, who will be utilizing the ironSource Aura solution on its Android B2C handsets across France. Through the integration, Aura provides Orange France with the capability to optimize the device experience and provide valuable content, apps, and services to its users from the moment of device setup, and throughout the lifecycle of the device. The platform is designed to elevate engagement between Orange and…

ironSource Aura Launches Aura Care – On-Device Protection Plan Service for Carriers

New product provides customers with a user-friendly and convenient protection offering, while creating a new revenue stream for telcos ironSource Aura, leading engagement platform for carriers and mobile OEMs, announced Aura Care, the latest product empowering carriers to create added value and a richer device experience for customers. Aura Care broadens the way device protection plans are accessed, purchased and delivered to phone owners, allowing them to easily purchase and activate these plans directly from their device,…

ironSource Launches Ad-Based Game Studio – Supersonic Games

ironSource Doubles Down on the Mobile Games Vertical With Its Own Publishing Arm for Ad-Based Games Leading mobile marketing company ironSource announced today the launch of mobile game studio Supersonic Games, a new company that will focus on publishing and developing ad-based games. By extending the services they offer developers, and becoming more deeply involved in creating and launching games, ironSource will also be able to add more value to all game developers already utilizing their platform. “This new offering…

CVC Funds to Partner with ironSource

New Investment by CVC Funds Will Allow Ironsource to Further Accelerate Both Organic and Inorganic Growth Leading mobile marketing company ironSource announced that CVC Funds have agreed to acquire a minority stake for over $400 million in the company. The partnership reflects a shared long-term vision to further strengthen ironSource’s position as a global market leader in the high-growth mobile advertising and mobile gaming technology markets and will serve to accelerate strategic growth. “As one of the world’s most…

Mobile Marketer IronSource Gets $400 million Investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

Stensul Partners With Workfront to Accelerate Digital Transformation Through Workflow Automation

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…