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Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

Jeto.io, the leading campaign execution platform for Marketo, announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom to build their own emails and landing pages while providing protections and guardrails for brand cohesion and keeping everything organized under the same Marketo program. Jeto was originally created by Perkuto, an Adobe Platinum partner and Marketo Engage specialized marketing operations agency, to help organizations enable self-serve…

Webtalk Launches New Landing Page, Updates Onboarding Experience, and Adds Profile Completion Wizard

Networking Platform’s 500k+ New Monthly Users Benefit From a More Efficient User Experience Webtalk, the first all-in-one networking platform for personal, professional, and business relationship and brand management, announced one of its biggest updates yet with a new landing page, an updated onboarding experience, and the addition of a profile completion wizard. Marketing Technology News: Xactly Redefines the Sales Performance Management Industry Webtalk’s new and improved landing page now gives every member two…

Introducing the AWeber Landing Page Builder

The AWeber Landing Page Builder helps small business owners quickly create visually-stunning landing pages for a variety of uses AWeber, a leading provider of powerfully-simple email marketing software for small businesses, introduced the AWeber Landing Page Builder. Seamlessly integrated with AWeber’s email marketing software, the AWeber Landing Page Builder enables small business owners to quickly create visually-stunning landing pages that drive engagement and get their business online regardless of their existing web…

Unbounce Launches Smart Traffic, Creating the First AI-Powered Landing Page Platform

Unbounce, the leading landing page platform for small and medium-sized businesses (SMBs), announced Smart Traffic, an AI-powered landing page product. The patent-pending technology behind Smart Traffic is part of Unbounce’s aggressive ambitions to level the playing field for small and medium-sized businesses by giving them access to AI technology traditionally designed for large businesses. Marketing Technology News: Frost & Sullivan Names Lytx “2019 Video Safety Solutions Company of the Year” Following rigorous beta…

The Ultimate Guide to Landing Page

A landing page is a standalone web page made specifically to advertise or market a product, service, or event. Its main purpose is to lead your visitors to take action, also known as a call-to-action (CTA). You can create a landing page for free using a website builder. Once you pick a template, follow this ultimate guide to optimize your landing page for high traffic and conversions. 1. Attention Ratio Research shows that it is the simplicity of a landing page that makes it so attractive to users. Don’t distract your…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

MomentFeed’s Location Finder Makes Local Store and Restaurant Landing Pages Easier Than Ever to Build and Find

New Location Finder Templates and Widgets Enable Multi-Locations Brands to Enhance and Quickly Build Local Landing Pages Proven to Increase In-Store Traffic, Seo Performance and Consumer Engagement MomentFeed, the leader in mobile consumer experience management for multi-location brands, has made it easier than ever for multi-location brands to build and maintain accurate landing pages representing their physical store locations. With the launch of Location Finder Templates and Widgets, MomentFeed is providing…

Campaigner Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further

New Feature Extends Personalization Capabilities Beyond Email and Offers Comprehensive Campaign Management Campaigner Inc, the email marketing brand of j2 Global, recently announced its new Landing Pages feature, enabling advanced marketers to take engagement with customers one click further than ever before. Campaigner Landing Pages improve marketers’ ability to personalize content for each subscriber, drive lead generation, and track and report engagement for comprehensive campaign management on one consolidated…

6 Effective Ways To Drive ROI On Your Landing Pages

Landing Pages are customized web pages designed for a specific purpose, and their possibilities are endless. Our job as marketers does not end with just bringing a lead to a landing page, but also includes getting them to fill out a form or take another important call-to-action. In fact, most organizations now demand to know which campaigns worked, with multi-touch attribution tools used to show what percentage of opportunities created for the sales teams were actually brought in by a marketing team’s efforts.…

Instapage Announces Support for AMP Landing Pages

Marketers and advertisers can create AMP landing pages directly from the Instapage platform Instapage, the post-click optimization platform for advertisers, is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers and advertisers will be able to create AMP landing pages directly from the Instapage platform. AMP is a Google-backed open-source project that allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a…

Instapage Introduces New Way to Build Landing Pages with Instablocks

Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build post-click landing pages. Advertisers can now create “building blocks” for their landing pages — custom sections that they can reuse to quickly create pages, and in turn, scale their advertising into a high-velocity operation. Tyson Quick, Founder and CEO at Instapage, informed, “Our…

Infusionsoft Launches New Landing Pages to Help Small Businesses Attract and Convert More Leads

New Feature Enables Users To Publish Beautifully Designed, Mobile-responsive Pages That Convert In Minutes Infusionsoft announced the launch of its New Landing Pages enabling users to publish beautifully designed, mobile responsive pages that convert in minutes. The new product includes a drag and drop builder, pre-designed templates, and competitive page load speeds. “We recently surveyed 3,500 customers and 90 percent said landing pages play an important role in their small business. However, most small…

5 Ways to Create a Compelling Landing Page

Picture this: A top prospect opens your latest email, clicks on the content campaign in your email signature, gets taken to a landing page, and…what happens next? The answer to that question determines the success of your entire email signature marketing strategy. Not only that, it determines the success of every marketing initiative you manage that has a source (Adwords, Facebook, Twitter, LinkedIn) and corresponding landing page. Whether you’re using a landing page to generate leads, drive event registrations, or…

Marketo Adds Personalized Landing Page Automation with Instapage

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns. On-Brand Experience comes to Marketo Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand…

Fine-Tuning the Multi-Page Experience For a Better Customer Journey

The customer journey on a site is one of the most intrinsic aspects of understanding why people take action. Marketers are always looking to conceptualize the path to purchase for their audience. Where is the evidence of why interest was lost at a particular stage? If you can locate those points before the site is live, changes can be made to optimize the experience for those who visit. In doing so, it’s important to know that to walk a path takes multiple steps. There are a handful of stages when clicking through, from…

Triblio Launches Smart Pages to Scale 1:1 Buying Experiences

Triblio announced the release of Triblio Smart Pages, the latest product line in the company's award-winning account-based marketing (ABM) platform. A Triblio Smart Page is a unique webpage customized to the needs, interests, and buying profile of a specific account. When marketers use Triblio Smart Pages to curate content, sales reps can deliver a more personalized experience to each of their target accounts. Marketing Technology News: The HOTH Launches New eCommerce Video Product To Help Online Store Owners "We…

MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…

Instapage Becomes First to Offer Automated 1:1 Ad-To-Page Personalization

Addressing the Biggest Inefficiency in the $273 Billion Digital Advertising Industry by Enabling Marketers to Create Personalized Post-Click Experiences for Every Ad and Audience Instapage, the leader in advertising post-click optimization, announced its Personalization solution, becoming the first and only MarTech company to offer automated and scalable personalization specifically for advertising post-click landing pages. Marketers can now create matching landing pages for every ad and audience in minutes without a…

Instapage Raises $15 Million Series A Funding Round Led by Morgan Stanley Expansion Capital

Growth Investment to Accelerate Growth, Platform Development, and Post-Click Optimization Adoption Instapage, the landing page and post-click optimization solution for digital advertisers, has announced a $15 million growth investment from Morgan Stanley Expansion Capital, the growth-focused private investment platform within Morgan Stanley Investment Management. Investment funds will allow Instapage to accelerate the enterprise adoption of the Instapage post-click optimization solution, expedite platform development to…

TVPage Launches Influencer Video Affiliate Marketing at Shoptalk 2018

TVPage's Launch of New Influencer Video Affiliate Marketing Platform, the New Features and Functionalities Will Be Debuted at Shoptalk 2018 TVPage, the leading provider of cloud-based interactive video ecommerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018.…