Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

Jeto.io, the leading campaign execution platform for Marketo, announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom to build their own emails and landing pages while providing protections and guardrails for brand cohesion and keeping everything organized under the same Marketo program. Jeto was originally created by Perkuto, an Adobe Platinum partner and Marketo Engage specialized marketing operations agency, to help organizations enable self-serve…

MomentFeed’s Location Finder Makes Local Store and Restaurant Landing Pages Easier Than Ever to Build and Find

New Location Finder Templates and Widgets Enable Multi-Locations Brands to Enhance and Quickly Build Local Landing Pages Proven to Increase In-Store Traffic, Seo Performance and Consumer Engagement MomentFeed, the leader in mobile consumer experience management for multi-location brands, has made it easier than ever for multi-location brands to build and maintain accurate landing pages representing their physical store locations. With the launch of Location Finder Templates and Widgets, MomentFeed is providing…

Campaigner Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further

New Feature Extends Personalization Capabilities Beyond Email and Offers Comprehensive Campaign Management Campaigner Inc, the email marketing brand of j2 Global, recently announced its new Landing Pages feature, enabling advanced marketers to take engagement with customers one click further than ever before. Campaigner Landing Pages improve marketers’ ability to personalize content for each subscriber, drive lead generation, and track and report engagement for comprehensive campaign management on one consolidated…

6 Effective Ways To Drive ROI On Your Landing Pages

Landing Pages are customized web pages designed for a specific purpose, and their possibilities are endless. Our job as marketers does not end with just bringing a lead to a landing page, but also includes getting them to fill out a form or take another important call-to-action. In fact, most organizations now demand to know which campaigns worked, with multi-touch attribution tools used to show what percentage of opportunities created for the sales teams were actually brought in by a marketing team’s efforts.…

Instapage Announces Support for AMP Landing Pages

Marketers and advertisers can create AMP landing pages directly from the Instapage platform Instapage, the post-click optimization platform for advertisers, is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers and advertisers will be able to create AMP landing pages directly from the Instapage platform. AMP is a Google-backed open-source project that allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a…

Instapage Introduces New Way to Build Landing Pages with Instablocks

Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build post-click landing pages. Advertisers can now create “building blocks” for their landing pages — custom sections that they can reuse to quickly create pages, and in turn, scale their advertising into a high-velocity operation. Tyson Quick, Founder and CEO at Instapage, informed, “Our…

Infusionsoft Launches New Landing Pages to Help Small Businesses Attract and Convert More Leads

New Feature Enables Users To Publish Beautifully Designed, Mobile-responsive Pages That Convert In Minutes Infusionsoft announced the launch of its New Landing Pages enabling users to publish beautifully designed, mobile responsive pages that convert in minutes. The new product includes a drag and drop builder, pre-designed templates, and competitive page load speeds. “We recently surveyed 3,500 customers and 90 percent said landing pages play an important role in their small business. However, most small…

Introducing the AWeber Landing Page Builder

The AWeber Landing Page Builder helps small business owners quickly create visually-stunning landing pages for a variety of uses AWeber, a leading provider of powerfully-simple email marketing software for small businesses, introduced the AWeber Landing Page Builder. Seamlessly integrated with AWeber’s email marketing software, the AWeber Landing Page Builder enables small business owners to quickly create visually-stunning landing pages that drive engagement and get their business online regardless of their existing web…

Triblio Launches Smart Pages to Scale 1:1 Buying Experiences

Triblio announced the release of Triblio Smart Pages, the latest product line in the company's award-winning account-based marketing (ABM) platform. A Triblio Smart Page is a unique webpage customized to the needs, interests, and buying profile of a specific account. When marketers use Triblio Smart Pages to curate content, sales reps can deliver a more personalized experience to each of their target accounts. Marketing Technology News: The HOTH Launches New eCommerce Video Product To Help Online Store Owners "We…

Unbounce Launches Smart Traffic, Creating the First AI-Powered Landing Page Platform

Unbounce, the leading landing page platform for small and medium-sized businesses (SMBs), announced Smart Traffic, an AI-powered landing page product. The patent-pending technology behind Smart Traffic is part of Unbounce’s aggressive ambitions to level the playing field for small and medium-sized businesses by giving them access to AI technology traditionally designed for large businesses. Marketing Technology News: Frost & Sullivan Names Lytx “2019 Video Safety Solutions Company of the Year” Following rigorous beta…

The Ultimate Guide to Landing Page

A landing page is a standalone web page made specifically to advertise or market a product, service, or event. Its main purpose is to lead your visitors to take action, also known as a call-to-action (CTA). You can create a landing page for free using a website builder. Once you pick a template, follow this ultimate guide to optimize your landing page for high traffic and conversions. 1. Attention Ratio Research shows that it is the simplicity of a landing page that makes it so attractive to users. Don’t distract your…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

5 Ways to Create a Compelling Landing Page

Picture this: A top prospect opens your latest email, clicks on the content campaign in your email signature, gets taken to a landing page, and…what happens next? The answer to that question determines the success of your entire email signature marketing strategy. Not only that, it determines the success of every marketing initiative you manage that has a source (Adwords, Facebook, Twitter, LinkedIn) and corresponding landing page. Whether you’re using a landing page to generate leads, drive event registrations, or…

Marketo Adds Personalized Landing Page Automation with Instapage

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns. On-Brand Experience comes to Marketo Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand…

Xebec Strengthens Its B2B Marketing Services With Proprietary CRM Tool HELM

Xebec Communications Pvt Ltd, an independent creative and digital marketing services agency has reinforced its B2B solutions for clients with a plethora of new offerings. Xebec is a 28-year-old agency with a specialized focus in the B2B marketing space. The company has offices in Pune, Mumbai and Bengaluru and has handled some marquee clients in the B2B space. Volvo Construction Equipment, Cooper Corporation, ABB, Kohler, Cummins power generation, Demag Cranes, Thyssen Krupp to name a few. Clients in the IT…

Introducing a New Way to Promote Your Business with AWeber Web Push Notifications

AWeber customers can now combine the power of email marketing, landing pages, and web push notifications to engage with their audiences and grow their businesses AWeber, the leading provider of powerfully-simple marketing solutions for small businesses, today introduced AWeber Web Push Notifications, enabling small businesses and entrepreneurs to more deeply engage and communicate with their audience. To help entrepreneurs stay competitive in a digital world, AWeber is the first marketing platform for small businesses to…

The Quickest Guide to Designing Marketing Automation Campaigns

According to Salesforce, "Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically." It helps to execute, manage, and automate marketing processes. When tedious, repetitive tasks are automated, marketers shift their focus on complex issues and increase personalization and a stronger ROI for businesses. While enhancing efficiency and productivity, marketing automation also delivers the right message to the right customer at the right time.…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Linkcard.app Launches Its New Marketing Suite for Lead Generation

Linkcard introduces its new marketing products suite, which allows marketers to easily, intuitively, and swiftly launch a variety of innovative tools to capture and convert quality leads Linkcard launched its new Marketing Products Suite that empowers marketing teams with simple-to-use tools that are easy and lightning-fast to use to turn your business cards, email signatures, mobile landing pages, and loyalty programs into a quality lead conversion tool. Its self-managed marketing suite empowers marketers to create,…

Smartling Announces New Integration with Yext to Translate Location Data

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with Yext, the Search Experience Cloud company. With this new integration, Smartling and Yext clients around the world can leverage Smartling’s translation automation, localization, language translation, and visual context solutions to simplify the complexity of scaling location data hosted in Yext into any language. “In our global economy, it’s critical for businesses to provide official answers to all of their…