Digital lead generation techniques have evolved rapidly over the past decade, and businesses that are looking for new ways to connect with customers online have refined the way they optimize sites for search, guiding visitors to landing pages and reaching out via email or social media. But there’s one widely used lead generation tool that doesn’t always get the attention it deserves: the Online form. Most company websites have an online form — if not multiple forms. But is your online form working as hard as it could to…

LeadX AS; announced that they are releasing LeadX 2.0, with premium features like multi-organization, Salesforce Integration, Simplification of posting leads, Digital Bell for notification and Pulse - An analytical dashboard. A mobile first platform, LeadX helps organizations share and process leads across organizational silos. Ensure warm introductions to customers and drive revenues. This allows organizations to create maximum synergy with their network of stakeholders by leveraging employee lead generation. LeadX’s own…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

Premium Publishers Can Engage with the Lucrative Equity Release Sector, Which Topped £3 Billion in the UK This Year Performance marketing, technology and publishing business Citrus Ornge announces the launch of a premium publishing lead generation offering. Figures this year for Equity Release in the UK topped £3 Billion (a 19% increase on the previous year) and retirement planning, pensions and annuities are three of the areas where premium publisher clients have huge demand for new customers. To capitalise on the…

North Star HQ, a Colorado-based digital marketing agency, and the University of Denver's Consumer Insights and Business Innovation (CiBiC) explored current trends in the technology industry and how technology companies generate and convert leads, as well as evaluate their return on investment. Findings reveal that tech companies seriously underestimate their marketing needs. North Star HQ built The Lead Pilots to solve the lead generation problem for B2B companies. Findings reveal that tech companies seriously…

The 2019 Hype Cycle for CRM Sales Technology Provides Insights on Prioritizing Sales Technology Investments Blockchain for lead generation has reached the Innovation Trigger in Gartner’s 2019 Hype Cycle for CRM Sales Technology. According to Gartner, Inc., the technology offers sales organizations the ability to provide users with the most current and highest-quality leads via the exchange of personal and/or business information based on crowdsourcing data collection methods. In addition, blockchain allows for monetizing…

Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing in on the e-learning market and are becoming more creative with concepts to capture new audiences. The CPD Standards Office is a body that offers cpd accreditation in the UK and recently launched a campaign to uncover the top 10 most unusual e-learning courses on Udemy. The findings showed an acceleration in demand for unique and inventive courses, from zombie apocalypse…

ActivEngage, N. America's leading provider of guided retailing solutions, announced the launch of its latest performance-driven solution, ActivSEO. The comprehensive search engine optimization service is powered by MXS Solutions. "After listening to our customers, we took a calculated approach to the solutions we offer. Our most successful dealers told us SEO isn't just about increasing website traffic — it's about driving motivated buyers to the showroom. So, we worked with MXS Solutions to develop a more advanced…

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The voyagers are already in the know about the benefits of living in the Promised Land, and how their desires can be fulfilled to the tee, once they reach there. There are several other bridges that offer to cross the…

PX-LeadsCon State of the Industry Survey Finds 82% of Lead Generation Buyers Are Not Hitting ROI Goals, but Adoption of Technology Can Drive Enhanced Performance  PX, the leading marketing technology platform to automate and manage customer acquisition, announced findings from its State of the Industry Survey conducted in conjunction with LeadsCon. This comprehensive report of buyers, sellers and technology providers shows that while the industry has improved somewhat over the past two years, there is still a long way to…

LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based LinkedIn extension, has announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns using LinkedIn,…

Competition for Online Advertisers and SEO Agencies GrowsGoogle, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone.2 A large part of Google's revenue comes from digital agencies, but competition has grown in the ever-expanding online advertising marketplace. One of the reasons for…

Over 150,000 companies using Salesforce now have access to the most powerful lead generation tool available on the market, powered by Fastbase. With its popular web analysis software, Fastbase is one of the fastest-growing software companies in the world in the field of web analytics and lead generation. The integration will help users to seamlessly integrate their lead generation activities with their existing Salesforce CRM. "With the new Salesforce API, we continue our mission of positioning Fastbase as the absolute…

Two Million Companies That Are Members of the Chinese Trade Portal Giant, Alibaba.Com, Can Now Benefit from the Powerful Web Analytics and Lead Generation Tool Developed by Fastbase Primarily designed for B2B companies, Fastbase has grown tremendously and in just two years has over 900,000 companies using its web analytics tool to identify website users and find new leads. Continuing its goal of becoming the world's leading web analytics and lead generation tool, Fastbase has launched in the Chinese market by becoming…

New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities. “In order to drive sales and strengthen brand and…

TwentyThree, The Video Marketing Platform, is Changing Webinars Content marketers are leveraging Video technology to spin a riveting tale to woo the audience. For now, Video is the best way to tell stories and connect with your customers. Continuing with the high-value innovations around video marketing technology, TwentyThree has announced TwentyThree Webinars. Twenty Three Webinars is a new tool that changes the way marketers generate leads, engage their audience, and educate their customers. TwentyThree is currently…

You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that your marketing machine churns out sales-ready buyers. But what kind of content do you need to draw in leads and ensure they convert? First, you need to make sure that your content is accessible to those at the top of the funnel. It’s tempting to use content that you already have, but is it a good fit for lead generation? What does that entail? Avoid Nitty-Gritty Jargon Content at this level should be…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

The Patent Is For 'Methods and Systems for B2B Demand Generation with Targeted Advertising Campaigns and Lead Profile Optimization Based on Target Audience Feedback' Metadata Inc., the pioneer of AI operated demand generation platforms for B2B companies, announced that it has secured a second U.S. patent for its technology that generates demand and customer leads for B2B advertising campaigns. Leveraging ideal customer profiles (ICPs) and automating the testing of campaigns, Metadata's technology can select candidate…