HubSpot Recognized as a 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Gartner Peer Insights Customers' Choice distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, and/or using the product or service HubSpot, a leading growth platform, announced that it has been named a 2020 Gartner Peer Insights Customers' Choice for CRM Lead Management. Gartner defines CRM lead management applications by their ability to facilitate a business's inbound and outbound customer acquisition, online and offline. This is the third time that…

X2CRM Lands on Gartner’s 2019 Magic Quadrant for CRM Lead Management

X2CRM's Second Magic Quadrant in 2019 Highlights Marketing and Sales Synergy X2Engine, Inc. announced that its flagship product, X2CRM, was recognized for the first time in Gartner, Inc.'s 2019 Magic Quadrant for CRM Lead Management. Gartner evaluated X2CRM and 14 other Lead Management technology vendors for the report, which is aimed at helping application buyers choose the lead management solution that best meets their requirements. Gartner defines CRM lead management as "the process of capturing leads, tracking…

Bpm’online Named a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announced it has been named a Leader in the September 2019 Gartner Magic Quadrant for CRM Lead Management for bpm'online marketing(1). The report evaluates 15 vendors, defining CRM lead management as "the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team." Bpm'online marketing is…

CDPs and Analytics Take CRM Lead Management Providers to New Heights

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management

Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management. At the time of this announcement, Michael Kostow, SVP and GM of Salesforce Pardot spoke to MarTech Series. Michael said, "“Salesforce Pardot has been focused on enabling enterprise and high-growth businesses to…

Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months

Acquisition Further Bolsters Integrate's Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate's customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually processing paper…

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

Act-On Ranked Global Leader in Marketing Lead Management

Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.…

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Recommended: Bizible Unveils Bizible Discover At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, "Marketo is thrilled to be named a Leader once again in…

Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2018 Magic Quadrant for CRM Lead Management. Salesforce was placed for its completeness of vision and ability to execute. Salesforce Pardot enables marketing and sales teams to align better than ever with innovative lead management capabilities including AI-powered lead scoring, lead nurturing and lead routing—delivering a smarter and more personalized customer experience. Also Read: Animoto Selects…

HubSpot Named a 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

HubSpot, a Leading CRM, Marketing, Sales, and Customer Service Platform, Was Recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management HubSpot has been recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management. HubSpot is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. In its announcement, Gartner explains, "The Gartner Peer Insights Customers' Choice is a recognition of vendors…

WorkWave Marketing Releases Mobile-First Automation Tools for On-Field Lead Management

WorkWave, the leading SaaS provider for field service lead management and “last mile” fleet management, has announced the release of indigenously-built marketing automation tool services within its core offering – PestPac. The new WorkWave Marketing integration will enable its customers to track and manage all their leads at one centralized location using intelligent sales and marketing automation processes. From a MarTech perspective, sales reporting and sales intelligence solutions on mobile integrated through WorkWave…

Teradata Earns Top Ranking in “Current Offering” Category and Named a Leader in Data Management for Analytics Evaluation

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

Medallia Recognized as a Leader in Customer Feedback Management Platforms

Medallia Receives Top Score in Strategy Category Amongst Ten Vendors Medallia, Inc. , the global leader in experience management, announced it has been named a leader in The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020. “effective at enabling its customers by engaging their people” The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020” report noted the following findings: Marketing Technology News: Meredith Corporation Board Elects Don Baer Lead Independent Director…

InMoment Named a Leader in Customer Feedback Management by Independent Research Firm, Cited for Innovative & Strong Partnership

Report: “InMoment Is a Good Fit for Buyers Looking for an Innovative and Strong Partner That Focuses on Both Technology and Services” InMoment, the leading provider of Experience Intelligence (XI), was named a Leader by independent research firm Forrester in a new report: The Forrester Wave™ Customer Feedback Management Platforms (CFM), Q1 2020. “The strategic and deliberate investments we have made allow us to meet our customers where they are and uniquely drive innovation, partnership and value.” Forrester…

Informatica Named as a Leader in Gartner’s Magic Quadrant for Master Data Management Solutions for Fourth Consecutive Time

Informatica Positioned Highest on Ability to Execute and Furthest to the Right on Completeness of Vision Axes Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader in its 2020 Magic Quadrant for Master Data Management Solutions report. Informatica is positioned furthest on the completeness of vision axis for the fourth consecutive time, and highest on the ability to execute axis for second consecutive time.…

Experience Management Leader Medallia to Acquire Video Feedback Platform, LivingLens

Combination Delivers Rich Visual Insights and Sentiment to Drive Continuous Experience Improvements, Loyalty and Revenue Medallia, Inc., the global leader in experience management, announced they entered into a definitive agreement to acquire LivingLens, the video feedback platform, to humanize feedback and bring the voice of the customer and employee to life. Video feedback is a goldmine of experience information and one of the most exciting technologies to be applied to customer feedback. By capturing video signals…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

Identity Automation Awarded KLAS Category Leader in Identity and Access Management

Identity Automation's RapidIdentity Ranked #1 in IAM for 2020 by KLAS Research Identity Automation announced that RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, has been named 2020 Category Leader in the Identity & Access Management segment of the 2020 Best in KLAS: Software & Services report by KLAS Research. KLAS Research is the healthcare industry's leading independent software and professional services research firm. The Category…

Experian Health Awarded KLAS Category Leader ranking in Revenue Cycle-Contract Management

The Company's Solution Named Among the Best in the Marketplace in the 2020 Report Experian Health, a leading provider of revenue cycle management products that include claims management, payer contract management and patient collections, announced that it has been awarded the Category Leader KLAS designation for Revenue Cycle-Contract Management in the 2020 Best in KLAS: Software & Services report. KLAS, a global research and insights firm addressing the healthcare IT (HIT) industry, awards a Category Leader…