Do you think your lead nurturing strategies need a boost?  Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying…
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Repeat Customer Thomas Been Implements Pathfactory to Support Druva’s Hypergrowth PathFactory announced that Druva, the leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing…
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You’ve cleaned your Sales pipeline, primed your Marketing team, and gotten everyone off to a running start. So, why aren’t your leads converting? Are you refining your lead nurturing process? If you’re losing out on qualified leads,…
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IEEE Globalspec Catalyst Will Provide Industrial Marketers with a Platform Designed to Simplify and Improve Marketing Strategy and Outcomes IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help…
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Together Roopler and Chime offer a fully integrated lead-generation system with a premier CRM, IDX, and marketing platform. Roopler is teaming up with Chime, America’s #1 ranked sales acceleration platform, to help agents and brokers…
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Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase…
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Following $4m in funding from some of the biggest names in GameFi, Classic browser game Neopets will be reimagined in the metaverse for over 150 million fans worldwide Neopets Metaverse is pleased to announce the successful closing of its…
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Yet, 43% of British B2B business development teams don’t use earned media Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent…
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“The State of Chatbots in B2B Demand Generation” research shows how today’s B2B companies are using chatbots to affect lead capture, lead nurturing and pipeline acceleration Eighty-five percent of B2B companies that conduct demand…
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Kamra’s hiring signifies Material’s ongoing commitment to advance its employee experience Global customer experience transformation company, Material, announced that Sharon Kamra has been named as its first Chief People Officer. Kamra…
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Company Also Debuts New Launchpad Program for Solutions Partners and Enhanced Digital Customer Community Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love,…
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Salesforce , the global leader in CRM, announced it has been positioned by Gartner, Inc. in the "Leaders" quadrant of the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report. The company was evaluated for Salesforce…
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Blueprint Equity leads the funding as Element451 expands its recruitment and engagement software. Student admissions and marketing platform Element451 announces growth equity funding led by Blueprint Equity to further accelerate the growth…
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Virtual Sales Expo Flywheel can help companies to reduce costs by 30 to 40%, and simplify the lead generation and marketing operations for higher ROI. eZ-Xpo, the global leader in Virtual Collaborative Network, launched the World's 1st…
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The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami continues to invest in critical European markets Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies…
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Former Progress Partners Managing Director will Develop Long-Term Growth Opportunities; Brings Two Decades of Experience Building Strategy and Alliances for InMobi, Quantcast, Microsoft and More Basis Technologies, a leading provider of…
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Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 for breaking down barriers and driving inclusion for people of colour in business. The lists, compiled by INvolve and supported by Yahoo Finance…
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CMO Kathy Bryan & VP of Media Strategy Gaby Henriquez to discuss the ROI of DE&I along with other martech industry experts Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising…
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Former Tableau executive to accelerate company’s global growth Iterable, the leading cross-channel marketing platform that powers global brands with real-time customer engagement, announced the appointment of Adriana Gil Miner as Chief…
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The marketer, like the chef, has to think about the entire process. Getting the lead in the door is just one step in a long process. That lead is actually a prospect, after all, and should be treated to content and marketing outreach that…
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