Repeat Customer Thomas Been Implements Pathfactory to Support Druva’s Hypergrowth PathFactory announced that Druva, the leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing friction. The company’s chief marketing officer, Thomas Been, implemented PathFactory as a critical piece of his team’s marketing technology stack shortly after joining Druva. “As Druva’s new CMO, I need to implement technologies that help our team work smarter, optimize the performance…

You’ve cleaned your Sales pipeline, primed your Marketing team, and gotten everyone off to a running start. So, why aren’t your leads converting? Are you refining your lead nurturing process? If you’re losing out on qualified leads, despite a clean pipeline, that’s a red flag that your lead nurturing isn’t working, and it’s time to find out why. Here are three reasons why your lead nurturing might not be delivering results. Poor Communication It takes an average of ten, some say as much as 15 or more, touches with…

IEEE Globalspec Catalyst Will Provide Industrial Marketers with a Platform Designed to Simplify and Improve Marketing Strategy and Outcomes IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, announced the release of IEEE GlobalSpec Catalyst: the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market. The primary goal of IEEE GlobalSpec Catalyst is to simplify the…

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. Companies using HubSpot can now use Exceed’s AI-Powered Sales Assistant to automatically engage, qualify and nurture…

Hushly, the leading content engagement & lead conversion platform powered by AI, announced a case study with Tipalti. “We were looking to drive conversions and capture additional quality leads,” said Brett Greenbaum, Senior Inbound Marketing Manager at Tipalti. “Especially those earlier in the funnel not necessarily ready for a demo of our product.” Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Customer Highlights:…

Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

Digital lead generation techniques have evolved rapidly over the past decade, and businesses that are looking for new ways to connect with customers online have refined the way they optimize sites for search, guiding visitors to landing pages and reaching out via email or social media. But there’s one widely used lead generation tool that doesn’t always get the attention it deserves: the Online form. Most company websites have an online form — if not multiple forms. But is your online form working as hard as it could to…

Zuant understands the pain of leads that die from neglect after an event.  To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim…

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including radio and digital media, announced a partnership that makes Instreamatic’s voice dialogue technology immediately available to…

X2CRM's Second Magic Quadrant in 2019 Highlights Marketing and Sales Synergy X2Engine, Inc. announced that its flagship product, X2CRM, was recognized for the first time in Gartner, Inc.'s 2019 Magic Quadrant for CRM Lead Management. Gartner evaluated X2CRM and 14 other Lead Management technology vendors for the report, which is aimed at helping application buyers choose the lead management solution that best meets their requirements. Gartner defines CRM lead management as "the process of capturing leads, tracking…

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announced it has been named a Leader in the September 2019 Gartner Magic Quadrant for CRM Lead Management for bpm'online marketing(1). The report evaluates 15 vendors, defining CRM lead management as "the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team." Bpm'online marketing is…

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

New Module Helps B2B Marketing & Sales Teams Drive Higher Conversion Rates by Prioritizing In-Market Buyers and Engaging Them in a Highly Personalized Way DealSignal, the leading on-demand B2B marketing data provider, released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained. Intent-based Inbound Lead Enrichment delivers the rich data and…

Agency Looks Ahead to Continued Growth and Innovation in 2019 LeadMD, a leading modern marketing firm, announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. “We are excited to once again recognize…

Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform. Journey Acceleration enables B2B marketers to dynamically target, acquire and nurture potential customers with comprehensive ABM programs that serve customized marketing to the right members of the buying committee at each stage of buyer journey,…

Partnering with White Hat and Anderson Hanson Blanton, Smarttouch to Focus on Tracking and Tactical Execution of Digital Strategy SmartTouch Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, announced the development and execution of lead gen marketing programs for three Central Texas Randolph Todd Development communities: Deerbrooke, Meyer Ranch, and Northgate Ranch. .@smarttouchint develops and executes #leadgen #marketing programs for…

Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.…

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and…

Nimble Also Crowned Market Leader in CRM and #1 Small Business Sales Intelligence Tool for the Sixth Consecutive Year by G2 Crowd Nimble - the Simple, Smart CRM for Office 365 and G Suite -- announced that it has been named an Email Tracking Software Market Leader according to G2 Crowd, the world’s premier business software reviews platform. Nimble’s ranking is based on receiving a high Customer Satisfaction score (4.4 out of 5 stars) and having a large Market Presence in the category. Nimble’s email tracking is…