OTT Service OTTera To Deliver 12 Live TV Channels to Streaming Platform Plex

White label OTT service OTTera is providing 12 Live TV channels to Plex, the streaming media platform which now offers 80+ free channels to consumers worldwide. OTTera brings a wide variety of lifestyle, sports and kids channels to the Plex platform, including social media sensation Cooking Panda, kids favorite Toon Goggles, booze-inspired Drink TV, karaoke, martial arts, eSports and more. Plex will feature 12 of OTTera's linear channels in a free, ad-supported format, accompanied by Plex's already popular on-demand…

Redbox Expands Redbox Free Live TV Adding New Channels Including Cheddar and Tastemade’s Streaming Network

Wired, Architectural Digest, Black News Channel, CBC (Canadian Broadcast Corporation), Go Traveler, Outdoor America, and Hard Knocks Fighting Also Available Now Redbox, America's destination for new-release movies and entertainment, continues to bolster its lineup of entertainment available on Redbox's Free Live TV service. Redbox is announcing that Tastemade's Streaming Network, featuring award-winning original programming in the categories of Food, Travel, and Home & Design, and Cheddar are now live and will join a…

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe, and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide. Zefr enables precise, transparent, and effective brand safety and suitability solutions…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

Brands Must Rethink Channels of Engagement in New Normal

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

TVPage-Generated Client Revenue Increases by 500 Percent Since 2018

Brands’ e-commerce sales grow at staggering rates with online salespeople driving activity through TVPage platform TVPage, the company powering online salespeople for e-commerce brands, reported a 500% increase in revenue generated for its clients since enabling ecommerce storefronts for salespeople in 2018. According to recent data from IBM’s U.S. Retail Index, the COVID-19 pandemic has accelerated the shift to e-commerce by five years, forcing retailers away from physical stores sooner than anticipated. In fact, the…

Khoros Launches 2020 Autumn Innovation Release, Delivering AI-Powered Human Connection Across the Digital Customer Experience

Khoros, a global leader in digital-first customer engagement software, announced its 2020 Autumn Innovation Release to bring the power of human connection to every customer’s digital journey. Product features launching in this release include new channels, experiences, and connectivity in the Khoros platform to manage teams and communities more effectively, including: Events and Slack integration in Khoros Communities; email support and expanded AI capabilities in Khoros Care; and unified organic and paid social media…

iKO Media Group Expands Kazakh TV Distribution

iKO Media Group, a global end-to-end service provider for broadcasters and content owners, has been collaborating with Kazakh TV, Kazakhstan's first national satellite television channel, for over 3 years. In the most recent upgrade with the channel, iKOMG will be offering Kazakh TV distribution service in HD over the MEASAT-3a satellite. "Kazakh TV is an important strategic customer for iKO and we have pulled all our commercial and technical resources together in order to come up with a tailored and highly effective…

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

BBTV Signs New Contracts With Major Content Partners

BBTV Holdings Inc., a media-tech company that uses technology-enabled solutions to help content owners become more successful,  announced the signing of four major content partners: Nick Pro, penguinz0 (Charlie White Jr.), Jack Denmo, and Francesca Farago. The partners further amplify and expand BBTV’s rich library of content, viewership, and monetization. In addition, BBTV has retained and extended its partnerships with Kwebbelkop (Jordi van den Bussche), IAmSanna (Sanna Van Vucht), and CJ SO COOL (Cordero Brady),…

SportsGrid Network Launches on VIZIO SmartCastTVs

SportsGrid, the nation's first and only 24-hour streaming network dedicated to the sports wagering audience, will launch on the VIZIO SmartCast 24-hour streaming TV platform, adding to VIZIO's extensive channel line-up offering more news, entertainment, lifestyle, DIY, sports, comedy, and music to millions of viewers across America as they seek access to information and more content. VIZIO, Inc. is the #1 American-based TV brand and #1 sound bar brand in America. The SportsGrid Network's exclusive live and original…

LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with advertising technology leader The Trade Desk to enable improved addressable advertising and measurement across channels, without a reliance on third-party cookies or device identifiers. Moving forward, Unified ID 2.0 will be made available to publishers via LiveRamp’s Authenticated…

SiriusXM’s Beloved Holiday Channels Arrive Early to Spread Cheer Across the Airwaves

17 ad-free channels featuring a wide collection of music to celebrate the holiday season SiriusXM announced its extensive holiday music lineup featuring 17 ad-free channels including a new channel, Jolly Christmas, as well as the much-anticipated Holly and Holiday Traditions channels. 14 of the music channels are kicking off the holiday season and are available on the SiriusXM app now. SiriusXM's holiday music channels will offer listeners a variety of traditional holiday songs, classic Christmas carols, holiday pop…

Tarima TV Ups Its Tempo With Cloud Broadcast From Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, announced that Tarima TV, the first Latin concert channel has partnered with Amagi to bring a superior concert experience of Latino music on TV to music lovers and the larger Hispanic audience in the US. Available as a 24x7 linear TV channel, Tarima TV airs concerts in Spanish with exclusive content, covering the main genres of Latin music. Tarima TV has a schedule of concerts recorded in various parts of the world, behind the scene footage,…

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD Industry

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would revolutionize the way viewers consume video content on their smartphones. They almost managed to sail through the months of challenge, until the ship sank in shallow waters within 7 months of their "Titanic" entry into the global VOD space.  When we are witnessing a rise (flattering if we go by…

LG Launches Shop Time App On LG Smart TVs

Shopping from home just became even more convenient for LG TV owners just in time for the holidays. LG Electronics USA announced the launch of the Shop Time app exclusively on LG Smart TVs. Shop Time lets you use your TV to make purchases directly from popular multiplatform video retailers QVC and HSN and several other at-home shopping channels. The app is available now via free download on all LG Smart TVs (2016-2020), including the critically acclaimed LG OLED TV lineup, reaching millions of households across the U.S.…

VIZIO Launches Facebook Watch App on SmartCast TVs

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply…

Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an accountable, aligned, addressable ecosystem with its industry partners. The company today announced the launch of the SOURCE Ecosystem Scorecard, which provides a roadmap to drive the industry toward continued efficiency and effectiveness. Marketing Technology News: Atlassian Launches…