ZW Data Action Technologies Officially Opens Its First Live Streaming Platform

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced the official opening of its first live streaming platform (the “Platform”) in Guangzhou, China. The Company selected Guangzhou, the hub of the economically vibrant Guangdong-Hong Kong-Macao Greater Bay Area, for the location of the Platform. The Platform boasts a 5,000-square-meter office that provides a powerful livestreaming channel. It features livestreaming…

Vydeo Launches Realtime Live Streaming Platform

Patent-Pending Live Streaming CDN for Sub-Second Delivery to Any User Vydeo Inc, a seed-funded, silicon valley startup launched its realtime live streaming platform with notable customers such as Talpa Media in Netherlands and Barry Switzer's Coaches Cabana in the US, to live stream multi-directional live video streams at less than 1 second latency. The quest for lowering the live video latency has resulted in innovations like CMAF (HLS and DASH), but the playlist-based nature of HLS provides quite a few obstacles to…

Interactive Video Platform Clicktivated Launches The Market’s First Fully Clickable Live Streaming Video Tech

New integration allows viewers to click directly on the products within the live streaming video to shop and for more information Clicktivated, a leader in interactive video that seamlessly connects viewers to products and information in video as they watch, announced the launch of their new live streaming shoppable video technology. Brands will now be able to use Clicktivated as they live stream videos and enable their viewers to click on products to shop directly within the live stream. Marketing Technology News: Zoho…

Evvolution Announces Official Partnership With Top Live Mobile Games Streaming Platform, Omlet Arcade

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT…

Enhanced Technologies Help E-commerce Platforms and Merchants Deliver a More Intelligent Live Streaming Experience

Huawei Mobile Services (HMS) Core, including Augmented Reality (AR) Engine and HiAI, as well as 5G and AI technology, together brings a crisper, more intelligent, and efficient live streaming solution Huawei Developer Webinar was held today to unveil an enhanced live e-commerce solution. With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46 trillion in 2019, and as more retailers and consumers look to online streaming to sell and buy, live e-commerce is expected to represent a larger chunk of the…

OTT Service OTTera To Deliver 12 Live TV Channels to Streaming Platform Plex

White label OTT service OTTera is providing 12 Live TV channels to Plex, the streaming media platform which now offers 80+ free channels to consumers worldwide. OTTera brings a wide variety of lifestyle, sports and kids channels to the Plex platform, including social media sensation Cooking Panda, kids favorite Toon Goggles, booze-inspired Drink TV, karaoke, martial arts, eSports and more. Plex will feature 12 of OTTera's linear channels in a free, ad-supported format, accompanied by Plex's already popular on-demand…

141LIVE Brings a Unique Influencer Platform Changing Live Streaming and Video Calling As We Know IT

Japanese startup 141Live (pronounced as ‘One For One Live’) is launching a video based social media platform, a platform that will make you do both live streaming and video calling in a completely new way The uniqueness about the platform doesn’t end with the combining of two great features of video calling and live streaming; but it’s also going to help influencers from around the world to make money using the platform’s special video streaming features. Thousands of social media influencers from Japan are already using…

Pandora Founder Launches Sessions: The Dedicated Music Platform Enabling Artists to Play More and Earn More Through Live Streaming

Available as an app and online, Sessions gives musicians a platform to stream live concerts, build a fanbase, and make a sustainable income Sessions, a live streaming platform for music, today announced the beta launch of its web and mobile app in 200+ countries and 15 languages. With just a laptop and a microphone, musicians can perform live, cultivate a global fanbase, and make a sustainable income from home. By combining live interactive streaming with the best engagement and monetization features of advanced game…

Dada Group Launches Livestreaming E-Commerce Platform with One-Hour Delivery

High Demand for the Service Demonstrates Growing Online Economy in China Launch Highlights Strong Synergies between JDDJ and Dada Now Dada Group, China's leading local on-demand delivery and retail platform, today announced it is rolling out a Livestreaming E-Commerce service with one-hour delivery to nearly 100,000 retail stores in more than 700 counties and cities across the country. This new service offers a unique shopping experience for consumers and highlights the significant synergies between Dada's two complementary…

MediaKind Launches Aquila Streaming Solution on Google Cloud Platform to Power Delivery of Personalized Media Experiences

MediaKind, a global media technology leader, today announced that it has extended its partnership with Google Cloud to enable its end-to-end Aquila Streaming solution to be offered as-a-service on the Google Cloud Platform. The launch enables MediaKind customers to leverage Google Cloud’s extensive ecosystem of solutions and assets in order to globally deploy media processing capabilities and optimize the distribution of their OTT services. Aquila Streaming provides significant video bandwidth savings, low end-to-end low…

VERB to Launch New Live Streaming Interactive Video Webinar Platform

VERB Technology Company, Inc. , a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced the newest product on its industry-leading digital platform: VERB Live. VERB Live is a next-generation webinar platform that allows the webinar host to place interactive icons on the screen that all viewers can click on to purchase products or services, in real-time, among many other interactive sales-driving features. Because it is browser-based, it works on all devices and requires no…

Brightcove’s Award-Winning Live Platform Releases Broadcast Features, Lowers Video Streaming Costs

An End-To-End Solution, Brightcove Live Increases Value by Simplifying Workflows and Enabling Greater Reach to Users Globally Brightcove Inc., the leading provider of cloud services for video, announced new features and functionality for Brightcove Live, once again pushing the envelope and establishing a best-of-breed user experience. The award-winning Brightcove Live solution enables broadcasters, publishers, brands, and enterprises to deliver and monetize live video at a low cost with the flexibility to scale with…

Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure

Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft Azure Verizon Digital Media Services (VDMS) announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver high-quality, ultra-personalized viewing experiences on Microsoft Azure. Soon customers will be able to use the full implementation of the VDMS’ enterprise-grade streaming product, on Azure, in combination…

CyberAgent Launches “PFX LIVE,” Supply-Side Platform Specialized in Monetizing Live Streaming Services

AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed "PFX LIVE," which is specialized in monetizing live streaming services in "CA ProFit-X," a supply-side platform. In recent years, the live streaming market has been growing worldwide, and service media that utilize the live streaming functions such as live commerce, which is a new form of EC, and the game streaming service have been launched one after another. However, since monetizing of live streaming…

DLive, the World’s Largest Streaming Platform on Blockchain, Launches on Android

Six Months After Launching, DLive Hits 500,000 MAU and $2.6 Million Worth of Crypto Shared DLive, the world's first and largest streaming platform on blockchain, announced that it's launching on Android and is available for download on Google Play and on the company's website. The platform, which launched six months ago, has an active community of over 500,000 monthly active users who have paid a combined $2.6 million in crypto to creators in the form of upvotes, gifts, and donations since launching. DLive is a…

iMedia Brands’ Float Left Interactive Partners with 24i to Deliver Leading OTT Solutions for Roku

iMedia Brands, Inc. announces its subsidiary, Float Left Interactive (Float Left) and streaming video experience specialists 24i will partner to leverage the power of Float Left OTT technology to offer advanced applications on Roku, one of the leading connected TV devices. Float Left has over a decade of experience in the OTT space, having served as Roku's first development partner and as a Roku Preferred Developer today. Over the years, Float Left’s native codebase has evolved immensely with the growing industry. What…

Numerator Launches Paid Social Media And Streaming Ad Monitoring

EMERGING MEDIA COVERAGE FURTHER EXPANDS AD VISIBILITY Numerator, a data and tech company serving the market research industry, has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. Numerator Ad Intel will now report on 24 media channels with the two new additions -- providing intelligence into creative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of…

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…