In support of Small Business Saturday, ThumbStopper will be donating their social advertising expertise to a select group of retailers to increase their exposure to potential customers in the weeks approaching the holidays ThumbStopper, a Tampa-based SaaS firm specializing in connecting brands with their retailers through intelligent social media syndication, understands the challenges facing independently owned businesses who typically rely on foot traffic to drive revenue. With thousands of small retailers across the…

Podium, the leading customer messaging platform for local businesses, announced that Podium Payments is now including chargeback guarantees to all local businesses in the United States. Local retailers in the United States typically see $40 billion in chargebacks annually when consumers or bank's dispute a charge and force a refund from the retailer's bank due to suspected fraud. In addition to the loss of merchandise or services, retailers are also typically assessed a chargeback fee and run the risk of financial…

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

EventSmack announces that they will be adding a current status listing to their app which will notify the public which businesses are still open for limited services. This is in response to many businesses closing their doors or losing business while the country is in "Social Distancing" mode. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer With rising concerns over the spread of COVID-19, many businesses – including restaurants and bars – are closing their doors or…

Customer Engagement and Loyalty Platform Expands Offerings to Allow 24x7 Gifting at Favorite Shops and Restaurants Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, announced a new partnership with Yiftee, the data-driven mobile promotions and gifting company serving multi-location restaurants, retailers, services and other partners. The integration allows Thanx merchants to generate new revenue and acquire new customers by offering and promoting digital gift cards. Users…

Local businesses can now interact more meaningfully with customers through text, converting online interactions into in-person visits more easily Podium, the leading customer communication platform for local businesses, today announced the launch of Podium Webchat, a new service that enables businesses to convert website visitors into customers by taking the conversation offline to a more convenient channel: text message. Empowering consumers to text a business from its own website allows both the consumer and the…

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…

GenNext Media, dba Surefire Local a seven-consecutive year Inc. 5000 company that brings the online marketing power typically yielded by large dot-coms into the hands of local, small businesses, announced the release of their next-generation mobile app for iOS and Android, unlocking the future of local marketing for small businesses. Surefire Local's next-generation platform equips local, small businesses with cost-effective, easy-to-use tools needed to effectively manage their digital and traditional marketing efforts.…

70% of Multi-Location Marketers Show Increased Performance From Consolidation Today, SOCi, the leading all-in-one platform for “next-level” multi-location marketers, released a new commissioned study conducted by Forrester Consulting outlining the critical importance a localized marketing strategy has on the success and health of a multi-location business, and the best practices that multi-location marketers have implemented to increase their success. “500 companies in the Americas that have achieved the highest growth…

Partner4Work (P4W) and partner organizations including global law firm Jones Day, joined IBM to make Pittsburgh the first city in the U.S. to launch IBM's "Service Corps Reignite," a career readiness platform to support businesses, job seekers, and non-profit organizations emerging from the economic disruption of COVID-19. IBM's effort includes accredited learning content from IBM with personalized, 1:1 career development coaching from IBM Service Corps volunteers, and other experts at no cost to the user. The program…

Stingray, a leading music, media, and technology company, is proud to announce that the establishment of the economic stimulus plan via its 104 radio stations helped 5,000 local businesses to obtain grants in the form of radio advertising during this unprecedented crisis. A total of $20 million is awarded in markets across Canada, where Stingray operates local radio stations. This amount represents $5 million more than initially planned. Marketing Technology News: Commvault Named 2020 HPE Momentum Storage Partner of the…

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

Targetable, the fast-growing local marketing platform for restaurants and other small businesses, is donating a free month of Facebook and Instagram of ad generation to help the industry weather closures, slowdowns and other challenges spawned by the COVID-19 pandemic. In a letter posted on the San Diego-based firm's website Friday, Targetable CEO Vladimir Edelman said the free access will enable harried entrepreneurs to create ads and build a media strategy that is right for the current business environment. Marketing…

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

Nextdoor is launching Local Deals, allowing businesses, service providers, and neighbors for hire to target their online marketing efforts to their most valuable customers, the people in their neighborhood. With Local Deals, businesses only pay to communicate with the people they want to reach, utilizing Nextdoor's new hyper-local targeting tool. Starting today, businesses that have set up their free Business Page on Nextdoor can create a Local Deal to promote a sale, discount, or other incentive to reach new and existing…

LOCALiQ Brings Together USA TODAY NETWORK’s Breadth of Insights, Data Intelligence, and Marketing Solutions to Help Businesses Succeed in Reaching Customers; Launches New Service to Drive Increased ROI USA TODAY NETWORK, part of Gannett Co., Inc., announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. LOCALiQ combines one of the largest local audiences of 120 million consumers with key platforms such as…

MomentFeed, the leader in mobile customer experience management for multi-location brands, announced that its clients will have the opportunity to take complete advantage of Facebook Recommendations, a new product announced by Facebook. “We are well-prepared due to our official FMP relationship with Facebook, and we are going to make it easy for our clients to get the most out of Facebook Recommendations.” With the release of Recommendations, Facebook provided MomentFeed with early-access to API documentation, allowing…

The Leading Marketing Globalization Platform Enables Vidyard Customers to Accelerate Localization of Video Content to Reach Global Audiences and Extend the Value of Their Video Investments Cloudwords, the market-leading cloud-based marketing globalization platform, announced a partnership with Vidyard, the leading video platform for business, to help marketers localize their video content at scale and reach global audiences with multilingual video content. Through the partnership, Cloudwords will offer an…

Amazon Prime Video is now available to Paraguayan customers with monthly memberships that can be paid in Guaranies through Bancard Bancard announced that they have enabled payment with cards in local currency for all Paraguayan customers who subscribe to Amazon Prime Video. Amazon Prime Video offers an extensive catalog of original series, films, documentaries and, children's content with both subtitles and dubbing in Spanish. Local customers with a Prime Video subscription will now be able to pay in Guaranies through…

V12 Marketing, has announced an exclusive content development and advertising partnership with Concord-based news outlet, the Concord Sentinel. This partnership enables V12 Marketing clients access to brand interview-style articles, placement in the Concord Sentinel Business Directory, unrestricted access and preferential treatment when running digital advertising campaigns. Marketing Technology News: Sage and Brightpearl Announce Partnership "It's a big deal for businesses to have this type of instant access," says…