Rio SEO Publishes Original Research Revealing COVID-19’s Impact On the Local Search Landscape for Multi-Location Brands

Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has published original research which details the impact of COVID-19 on the local search landscape for multi-location brands. The study primarily focuses on Google My Business (GMB) metrics, such as search, views and conversions from the period of January 1, 2020 to December 31, 2020. The industries looked at in this whitepaper include: business services, financial services, hospitality, healthcare, retail, and restaurants.…

Local Search Marketing Technology Company, RenderSEO Announces Official Trustpilot Partnership

Marketing technology company RenderSEO closes out Q1 2021 by announcing official partnership with Trustpilot, delivering enhanced benefits for brands and agencies. RenderSEO, a marketing technology company focused on local search announces its official partnership with Trustpilot today, one of the most trusted consumer review platforms. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future RenderSEO stands out among local search platforms due to its exceptional capacity for…

RenderSEO, a Local Search Marketing Technology Company, and Nextdoor, the Exciting Neighborhood App, Announce Official Partnership

RenderSEO, a local search marketing technology company, announces today an exciting partnership with Nextdoor, the neighborhood app that connects neighbors to local businesses. The partnership gives RenderSEO’s client base of multi-location businesses the ability to easily connect with Nextdoor’s engaged, hyperlocal users RenderSEO, a local search marketing technology company, announces an exciting partnership with Nextdoor, the neighborhood app that connects neighbors to local businesses. The partnership gives…

Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association

2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search Association (LSA) as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The award honors Simpli.fi’s…

Why Local Search Is the Real Winner on Super Bowl Sunday

The Super Bowl is the biggest sporting event of the year - last year, 111.3 million viewers tuned in, making Super Bowl LI the fifth most-watched TV broadcast in history. But for local franchises and brick-and-mortar businesses in Minneapolis, the Super Bowl is the biggest weekend of the year to potentially increase advertising spending in order to maximize in-store traffic among the big game’s attendees. While the event draws millions of dollars for local businesses of its host city, it also has an economic impact on online…

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well. This isn’t the first time we have heard of Facebook’s attempts to break into the area of local search, but for the most part they have been pretty much off the radar in comparison to sites like…

New Research from SOCi and Localogy Reveals an Optimized Localized Marketing Presence Leads to Tangible Performance and Revenue Growth

Findings from the third annual Localized Marketing Benchmark Report emphasizes importance of brand visibility in both local search and social in order to compete in new marketplace According to a report released today by SOCi, Inc. and Localogy, multi-location businesses with an optimized localized marketing strategy grew revenues at a rate up to three times that of their peers, even amidst the uncertainty of a pandemic. For a third year, research from the Localized Marketing Benchmark Report (LMBR) found that businesses…

Yext Extends Answers to Partners to Bring Local Businesses into the Future of Search

Equipped with Yext's revolutionary search product, local businesses will be able to deliver accurate, up-to-date, and official answers to customers searching on their website Yext, Inc., the Search Experience Cloud company, announced the availability of Yext Answers, the company's revolutionary search product, to select partners in its Channel Partner Program. Select global Channel partners that typically sell Yext solutions to small businesses will now be able to offer their clients a modern search experience on…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

Local Ad Costs Even Easier to Research and Report

SQAD Releases MediaCosts: Local Update for Greater Speed and Efficiency SQAD LLC, an advertising research, analytics, and media planning software company, has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data. The update provides subscribers of the local broadcast TV, cable TV, radio, Hispanic TV, and out-of-home databases quick access to local ad cost intelligence through the streamlined web application. "Our team has rebuilt the heart…

Are Small and Local Businesses Ready for Voice Search?

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…

83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video

Study uncovers insights about US consumers’ evolving purchase behaviors, media consumption, and general outlook about the future as progress is made in the fight against the global pandemic Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from their 2021 Consumer Insights Report that uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, dining and TV viewing—now that more than a year has passed since the…

Magnite Research Finds 91% of TV Viewers in LATAM Watch Streaming TV Weekly

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV in LATAM: The Future Forward” report. The study of over 4,000 consumers across the region’s largest markets - Brazil, Argentina, and Mexico - identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with…

Aptitude Research Recognizes iCIMS for its Global Talent Acquisition Capabilities and Superior Customer Support

iCIMS Continues to Lead the Market with Recognition from Leading Analyst Research Firm iCIMS, the leading talent cloud company, has been recognized by Aptitude Research in The Aptitude Index Report: Talent Acquisition Systems (2021) as a provider with strong global capabilities, superior customer support, and unique virtual communication capabilities for candidates and employees. The report highlights iCIMS' ability to enable customers to accelerate virtual hiring and integrate recruiting into the hiring team's flow of work…

NielsenIQ and J.D. Power Enter Strategic Alliance to Bring Unparalleled Automotive Research to Major Growth Markets

NielsenIQ, an industry leader in global measurement, and J.D. Power, a global leader in data analytics and consumer intelligence, announced their intent to launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East. Drawing on the strong market presence of NielsenIQ and the deep industry expertise of J.D. Power, the alliance will feature J.D. Power benchmark automotive…

Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in METRO’s establishments

Stingray, a leading music, media, and technology company, announced its commercial services division, Stingray Business, concluded a deal with METRO to promote local products in its establishments for free. Starting , several banners, including Metro, Super C, Adonis, Jean Coutu and Brunet, will broadcast four times every hour 20-second free advertising spots developed with Aliments du Québec and Le Panier Bleu to put Québec goods in the spotlight. The initiative aims to help consumers identify Québec products and encourage…

SurveyMonkey Launches AI-Powered Brand And Industry Tracking Solutions To Provide A More Agile Approach To Market Research

The new solutions empower marketing, research, and financial services professionals to uncover timely insights fast and keep up with the pace of change SurveyMonkey, a leader in agile software solutions for market research, customer experience, and survey feedback, today announced the availability of SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker, two new solutions that enable brands and financial services firms to continuously monitor shifts in market perception and quickly react to fuel growth. Digital…

AppSwarm to Launch Blockchain Research Lab in Tulsa and New York in Partnership With AI Venturetech

AppSwarm, Corp., a software development company and aggregator of mobile applications, announces plans to launch a blockchain research lab in Tulsa, OK and New York City to develop new applications utilizing different blockchain protocols. The Company announces plans to launch a Blockchain Research Lab and consulting firm in Tulsa, Oklahoma focused on the development and utilization of current blockchain protocols in partnership with AI Venturetech. Blockchain is a decentralized transaction and data management…

Comscore Insights Power Award-Winning Syracuse University Research Into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that a Syracuse University research paper analyzing audience retention, powered by insights from Comscore, won first place in the Open Paper Competition for the Broadcast Education Association (BEA) Research Division. The paper, entitled "Developing…

Ignite Visibility Named #1 for SEO and Search Engine Marketing Company in USA

Ignite Visibility, a full-service digital marketing and advertising agency, is pleased to announce its recent naming as the #1 SEO and SEM Agency in the US by Clutch, a leading B2B ratings and reviews platform. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Our team is honored to receive this recognition from Clutch. Due to our unique strategy, methodologies, timelines, project plans, and forecasts, we have been able to help our clients reach their goals.…