Western Business Owners Should Consider Asian Expansion as APAC Digital Marketing Spending to Grow in 2021

Western business owners have long struggled to tap into the Asian-Pacific marketplace. The APAC region offers a variety of challenges to business owners from the west due to language, cultural, and other unseen barriers. In spite of these challenges, many businesses have attempted unsuccessfully to reach audiences in the APAC region. What these companies lacked was insight, advice, and tools to develop their brands within APAC countries. InterAd, Inc. works with western companies enabling them to achieve their sales goals…

Pipedrive Expands in Asia by Launching Localized Product in Chinese

Pipedrive, the leading CRM for sales teams, is taking a leap forward in its Asian expansion strategy by launching its product in Chinese, initially focusing on Taiwan. Arho Anttila, Pipedrive's General Manager for Asia and Africa sees great potential for cloud-based CRM market growth in Taiwan, with its highly developed tech scene and remarkable internet penetration putting it among the ten largest economies in Asia. "We are very excited about bringing our revenue platform to Taiwanese sales and marketing professionals.…

Leading Restaurant Franchises Appoint SOCi as Global Platform of Record for Localized Marketing

Bar Louie, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill are some of the latest tapping SOCi as their singular partner for managing and optimizing their localized presence SOCi, the leading all-in-one platform for next-level multi-location marketers, announced that it has been named the localized marketing platform of record for several restaurant brands. Bar Louie – The Original Gastrobar, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill will now leverage SOCi to unify their presence across…

Insignia Systems Driving Partnership And Performance In Mobile Marketing

Insignia Systems, Inc. continues to raise the bar for partnership and performance with Insignia Mobile. Popping the COVID Bubble Looking to grow their business during the COVID pandemic, Ka-Pop! Snacks turned to Insignia Systems for a new digital playbook and delivered their biggest month of in-store sales, ever. It's hard to imagine a business whose operations and growth track haven't been affected by COVID-19. The impacts of the virus vary, largely depending on your company's size. The bigger you are, the broader the…

Tinuiti Elevates Diana DiGuido to Executive VP of Client Strategy to Lean Further into the Power of Leading with Integration and Insights…

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and…

Merkle Launches Localized Media Solution in Conjunction with Media Storm

Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven performance marketing agency, has created a localized media solution that helps encapsulate Merkle’s dynamic creative optimization strategy services and digital experience capabilities in conjunction with Media Storm, a Merkle company and leading data-driven marketing agency. The solution is an end-to-end, fully localized experience that enables national brands to reach consumers…

Study Shows Consolidating Technology Platforms Increases Localized Marketing Success of Multi-Location Businesses

70% of Multi-Location Marketers Show Increased Performance From Consolidation Today, SOCi, the leading all-in-one platform for “next-level” multi-location marketers, released a new commissioned study conducted by Forrester Consulting outlining the critical importance a localized marketing strategy has on the success and health of a multi-location business, and the best practices that multi-location marketers have implemented to increase their success. “500 companies in the Americas that have achieved the highest growth…

Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation and Shift To In-House Marketing

 Budgets Will Shift from Brand to Pipeline BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include: Correlation Between Marketing Investments and Agility:   While half of respondents…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed. These…

Localogy Announces Leaders in Localized Marketing and SMB-SaaS

Hibu and Sandy Lohr Among Honorees Recognized by Excellence Awards The winners of the first annual Localogy Excellence Awards were announced, celebrating leaders in localization across the marketing, media and technology industries with awards in eight categories. Winners were to be announced on the final day of Localogy’s annual event – Localogy 20/20 – which has been postponed amid the coronavirus outbreak. Marketing Technology News: GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

TapClicks Introduces Local SEM Monitoring Capabilities into iSpionage Marketing Intelligence Solution

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

Amazon Kicks Off Localized Payments in Chile with dLocal

dLocal, an award-winning fintech company that specializes in cross-border payments for emerging countries, announced that Amazon went live with dLocal’s local payments acceptance services in Chile. “We are honored to enable Amazon customers in Chile to shop on Amazon.com with international and domestic credit cards, including interest-free installments and Amazon Prime Video subscriptions in Chilean Pesos.” “Amazon has a long history of pioneering online innovation and bringing e-commerce to the rest of the world,” said…

TechBytes with Pedro Arellano, VP of Product Marketing at Looker

You have a long track-record of successfully working in and managing diverse Product development teams. How did you arrive at Looker and what attracted you to the BI ecosystem? A database class during my sophomore year in college inspired me to pursue a career in Data and Analytics. The idea that information can be organized and used to make rational, fact-based decisions has always appealed to me personally. I’ve been in this industry for 20+ years so long enough to know when a company is moving in the right direction.…