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Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

TechBytes with Holly Carter, Director, Product Marketing, Confirmit

Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. Confirmit's recent survey has unveiled the trends in marketing to this generation. We spoke to Holly Carter, Director, Product Marketing, Confirmit, to understand the nuances of enhancing the user experience for Gen Z.Tell us about your role at Confirmit and the team/technology you handle. I am the Product Marketing Director at Confirmit. My role is to ensure researchers and corporations…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

Intuiface Unveils BrightSign Support

No-Code Interactive Content Delivery Is Now Available for the Global Market Leader in Digital Signage Media Players Intuiface – the only no-code platform dedicated to the creation, deployment, and analysis of interactive digital experiences for physical spaces – is excited to announce the addition of BrightSign to its list of supported platforms. This integration enables users of the market’s most popular digital signage media player to easily transition from scheduled, playlist-based, non-interactive signage to…

Firefly Expands to Miami to Supercharge Super Bowl Advertising

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data. Of equal import to the athleticism celebrated at the annual event,…

Mitel Helps Organizations Improve Emergency Responsiveness and Security Through Advanced Collaboration Capabilities

Enhanced mass notification portfolio seamlessly links communications systems, event triggers and people to keep everyone informed, safe and connected Public safety, regulatory requirements and changing workflow and communications dynamics require a new and more cohesive approach to facilitating mass communications. Mitel’s mass notification solutions provide a wide range of features and modes of communications to meet the needs of a mobile-first and IoT-connected world. Mitel’s mass notification technology moves…

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops in NYC

Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing programmatic capabilities to digital taxi tops, Curb is providing agencies, brands, and programmatic buyers with the tools and…

Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…

Bassem Ghali and Green Lotus Nominated for CanadianSME Business Magazine’s National Business Awards

CanadianSME Business Magazine’s National Business Awards recognizes the contribution that small business owners provide for Canada’s economy. Green Lotus Agency is nominated for the Digital and E-Commerce Business of the Year Award, and Bassam Ghali is nominated for the Immigrant Entrepreneur of the Year Award Bassem Ghali and the Green Lotus team are thrilled to be nominated by the CanadianSME Business Magazine and look forward to joining other entrepreneurs and business owners to celebrate the contribution that small…

MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem? The Out of Home (OOH) market is at a very exciting juncture. Digitization has brought a step-change in innovation and growth, but there are still significant challenges that need to be overcome, and a huge appetite to effect change quickly.…

Cloudleaf Commended by Frost & Sullivan for Transforming Supply Chain Visibility and Redefining the Way Enterprises Work

Through contextualized location, condition, and flow data of products and assets in motion, the solution provides actionable visibility, insights, and massive value across the networked supply chain Based on its recent analysis of the North American supply chain visibility platform market, Frost & Sullivan recognizes Cloudleaf with the 2019 North American New Product Innovation Award for delivering continuous real-time visibility into the location, condition, and flow of products and assets. Cloudleaf effectively…

xiQ partners with Salesforce to Ignite B2B Strategic Selling

xiQ for Salesforce Increases Salesforce Usage by 47% xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM. "xiQ for Salesforce" increases Salesforce usage by 47%. "xiQ for Salesforce" is immediately available on Salesforce Appexchange. With xiQ's AI-generated…

CallTrackingMetrics Launches Bi-Directional Google Ads Integration

Marketers can now seamlessly optimize campaigns around conversions, such as calls, form fills, sales, and appointments, within one platform. CallTrackingMetrics, a leading provider of call tracking and contact center software, announces a brand new direct integration with Google Ads. The Google Ads Direct Connect integration communicates directly with the Google Ads API in order to allow conversion data to flow between the two platforms. Marketers can now seamlessly optimize campaigns around conversions, such as calls,…

Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can now gain engagement data from whichever platform a seller chooses to access and send content best suited for that…

7 Ways to Convert Your Visitors into Customers Using an Intelligent Chatbot

Do you receive a lot of traffic on your website? That’s great. But how many of these visitors end up buying something on your site? High traffic but a low conversion rate is a problem faced by many organizations. However, it is an easy problem to fix if you invest in the right technology to give your customers what they want – a great experience. But what constitutes a great experience remains a mystery for most businesses who are grappling in the dark to satisfy their customers’ needs without even knowing what they want.…

TechBytes with Mani Gopalaratnam, CTO at Resulticks

What are the key developments in the Omnichannel Marketing technologies that are resulting in enormous revenue opportunities for brands? In the last few years, the Omnichannel Marketing landscape has changed not through any single leap forward in innovation, but rather through innovations in various fields that have come together to build something greater than the sum of its parts. For example, better Data Management technologies have helped brands take data out of silos and place them in a unified customer database.…

Saviynt Announces Support for Amazon EventBridge

New capability will allow Saviynt customers to maintain continuous compliance via automation, enhanced security and reliability Saviynt, a trusted and award-winning provider of a leading intelligent, identity governance and management platform, announced support for the newly launched Amazon EventBridge, from Amazon Web Services (AWS). Amazon EventBridge is a serverless event bus service that connects applications using events. Events include security configuration changes, changes in application data, privilege access…

10 Tips for Using Messaging Apps in Customer Care

Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, an alternative to live chat, new message notifications, “message read” statuses, image messaging and providing geolocation data. In a recent survey,  67% of people said they expect to use messaging apps to talk to businesses. With new emergent channels like Apple Business Chat and WhatsApp Business Solution, the trend for the utilization of messaging within customer service is…

TCS Recognized as a Leader in Gartner Magic Quadrant for Managed Workplace Services, North America

Tata Consultancy Services Asserts that its Customer-centricity, Design Thinking-Led Consulting, Investments in Intellectual Property, and Ability to Deliver Measurable Business Outcomes are Appreciated by Customers Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been positioned as a Leader in the Gartner Magic Quadrant for Managed Workplace Services, North America,1 for the third year in a row. "To create a dynamic, collaborative and productive workplace in a…