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How Can Location Analytics Help Retailers to Boost Sales?

Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their latest location analytics engagement for an organic food retailer. This success story analyzes the factors that enabled the client to assess the business potential for existing and potential stores to set an internal business target. #Locationanalytics in the retail sector is indeed the silver bullet for retailers looking at gaining a leading edge in the…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

FrontdeskAI Brings Simple Yet Powerful Customer Engagement Analytics to Franchise and Multi-Location Businesses

AI-Powered Dashboards Deliver Intelligence and Insights Across All Franchise Locations FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small business and the wellness industry, including FrontdeskAI for Salons and Spas and FrontdeskAI for Fitness, announced the launch of FrontdeskAI Multi-Location Dashboard for its franchise and multi-location customers. Franchises are an essential element of the American small business machine with more than 450,000 franchised businesses in the US, of…

NinthDecimal Updates Location Conversion Index with New Foot Traffic Analytics

NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion IndexTM (LCITM). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business metrics to drive billion-dollar decisions. “We work with NinthDecimal as our measurement partner and they have helped us change how we…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

Global Location Data and Analytics Platform Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Perlman Joins as Company Projects to More Than Triple US Revenue After Just Two Years in the Market Blis, the global pioneer in advanced location data technology, announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company's global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company's leadership team. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

ExtremeLocation Empowers Retailers with Contextual Analytics to Engage In-Store Guests

Extreme's Technology Personalizes the Customer Experience and Increases Basket Size The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile touchpoints along the journey to purchase. To assist retailers with their digital transformation to become the Store of the Future, Extreme Networks, Inc. introduced ExtremeLocation, a solution that allows retailers to identify, engage and provide personalized guest experiences in-store via…

GeoSpark Analytics’ BlueGlass is a Location-Based, AI-Powered Data Analytics Platform

BlueGlass is Operational at the US Department of Defense, Intelligence Community and A Small Number of Commercial Enterprises GeoSpark Analytics, a new company providing location-based information for risk and threat assessment and decision support, has launched BlueGlass, its flagship platform. BlueGlass aggregates millions of data points and provides machine speed reporting on trends and events in user-defined geographic areas. The launch is supported by an additional $2 million investment from Zero Gravity Capital.…

SOCi Adds Instagram Publishing, Updated Analytics to Continue to Streamline Social Media for Multi Location Businesses

 SOCi, a leading SaaS enterprise solution for large-scale social media and reputation management, announced the release of new and improved features to the SOCi platform. The brands, franchises, agencies, and property management firms that leverage SOCi's technology platform to manage their local social media and reviews pages can now benefit from the following new functionalities: Instagram Publishing & the New SOCi Mobile App Adding to the suite of tools business can use to publish content across…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

A Flexible Data Architecture Is a Critical Foundation for Analytics, AI, and Delivering Data as a Service, Says MIT Technology Review…

A new report by MIT Technology Review Insights explores how chief data officers and heads of analytics at leading organizations are building data infrastructures, services, and use cases that drive business value. It examines the tensions and trade-offs in different architectures and approaches, and the goals that data executives have for delivering "data as a service" in the years ahead. The report, "Data on demand: Dynamic architecture for a high-speed age," is written in association with TIBCO, and is based on in-depth…

Oracle Announces Oracle Analytics for Cloud HCM to Enable HR Teams to Enhance Decision Making, Boost Business Performance

Oracle Analytics for Cloud HCM brings ready-to-use workforce analytics to Oracle Cloud HCM customers Oracle today announced the availability of Oracle Analytics for Cloud HCM. Built on Oracle Analytics Cloud and powered by Oracle Autonomous Database, Oracle Analytics for Cloud HCM provides HR executives, analysts, and line-of-business leaders with deeper insights into workforce management by enabling a comprehensive view into data from across the organization. The new self-service analytics capabilities help…

German TV Streaming Service Joyn Chooses Mixpanel’s Product Analytics Solution to Accelerate Their Growth Strategy

Mixpanel adds Joyn to their growing list of top tech customers in Germany as they further expand across EMEA Mixpanel helps product teams analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience By leveraging Mixpanel's unique data model, open APIs and EU Data Residency program, Joyn has ambitions to double its user base by the end of the year German TV streaming challenger Joyn has selected Mixpanel, the world's leading product analytics company, to…

SAS Uses Analytics, AI to Empower Community and Track Pandemic

Launches COVID-19 Resource Hub to provide data, analytic capabilities and learning resources With the world laser-focused on tackling the novel coronavirus crisis, a slew of free resources designed to inform, empower and inspire are now available to organizations the world over. Using its most innovative technology in new ways, analytics leader SAS has developed a robust COVID-19 Data Analytics Resource Hub to help businesses and individuals across industries combat the virus, putting analytics to work where it's needed…

Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for…

Nielsen Global Connect and 1010data announced they have expanded their relationship to co-develop and commercialize solutions that will help retailers and manufacturers better understand the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores. To ensure the success of the alliance, both companies have made significant investments in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and…

Queen’s Award in Innovation for Rapidly Growing Semantic Analytics Software Company SciBite

SciBite, the data first, semantic analytics software company, today announced being named as a winner of the Queen's Award for Enterprise in Innovation – the highest official UK awards for businesses. SciBite receives recognition for commercial success as a result of innovation in the form of its cutting-edge software platform that revolutionises the access to and utilisation of scientific information. Last year saw SciBite win its first Queen's Award in International Trade recognising their outstanding short-term growth…

HERE Technologies Achieves Red Hat OpenShift Operator Certification for Cloud-Native Location Services on Red Hat OpenShift

HERE location data and services now available as a supported and certified Red Hat OpenShift Operator     HERE, a location data and technology platform, today announced the availability of HERE Location Services on Red Hat OpenShift as a Kubernetes Operator via the Red Hat OpenShift Operator Certification. Developers on OpenShift can now integrate HERE geocoding, live traffic and fleet routing algorithm APIs more seamlessly into their applications. This helps simplify and speed deployments of enterprise-grade applications…

ManyChat Acquires eCommerce Analytics Tracking Company, Converlytics

ManyChat users now have the ability to quantify Facebook Messenger and Shopify marketing campaigns ManyChat, the number one Chat Marketing platform, announced it has acquired Converlytics, which enables businesses to track, analyze, and quantify valuable attribution analytics connecting Facebook Messenger to Shopify. ManyChat Pro users now have access to more robust analytics at no additional charge, enabling them to pinpoint marketing dollars to specific campaigns. Marketing Technology News: Creatio Channel Network…

Sigma Computing Now in AWS Marketplace, Delivering Cloud Analytics and Business Intelligence to Buyers in 1-Click

Free Trial Enables Anyone to Experience Live, Guided Data Exploration Sigma Computing, an innovator in cloud analytics and business intelligence, announced that Sigma is now available in AWS Marketplace. Amazon Web Services (AWS) customers can now easily try, purchase, and deploy Sigma directly through AWS Marketplace. Customers, like Blue Bottle Coffee and Teachable, already depend on AWS and Sigma to get the most out of their data and uncover invaluable insights. Marketing Technology News: SpotX Teams Up With Media…