vPromos, Inc., a provider of innovative loyalty and customer engagement solutions, announced the launch of vLoyalty SMB. Loyalty, text messaging and free payment processing are bundled into an intuitive, easy-to-use solution that helps small and midsize businesses drive repeat visits and sales. vLoyalty SMB is a simple and affordable way for business owners to enroll, engage, know and reward their customers to drive more revenue. Initially available in Dallas and Atlanta markets, nationwide rollout of vLoyalty SMB will take…

Company to showcase its industry-leading platform at Convenience Retailing University Punchh, the leader in customer loyalty and engagement solutions for physical retailers, today announced its participation at Convenience Retailing University (CRU), February 18-19, 2020 in New Orleans, Louisiana. The Company will showcase its industry-leading loyalty platform at booth #506 as it continues to drive customer engagement for convenience store retailers nationwide. Ahead of CRU, Punchh kicked off its partnership with Casey’s…

Results uncover how automakers and dealers can deliver experiences that ease the burden of vehicle ownership Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the results of a new global survey that revealed vehicle owners make aftermarket services decisions based on convenience, rather than brand or saving money. Vehicle owners are primarily driven by factors that alleviate the burden of vehicle ownership – such as great customer service (selected…

Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group  Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the agency has created the division through the integration of digital marketing solutions provider HelloWorld and Merkle Loyalty Solutions Group. As a result of this integration, both legacy brand names will sunset, and the group…

Cubic Transportation Systems Offers Brands Access to Untapped Environment to Reach Engaged, Captive Audience Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical…

cxLoyalty Group, a global leader in loyalty and customer engagement, announced the appointment of Marc Lefar to its Board of Directors. Lefar is the Chief Executive Officer of RentPath, a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps, including ApartmentGuide.com, Rent.com and Rentals.com. Prior to joining RentPath, Lefar was the Chief Executive Officer of Vonage, a position he held from 2008-2014. Under his…

Customer Engagement Platform Also Announces Updates to AI-Powered Intelligence Suite, New Tools and Three New Partnerships Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine…

Annual Flagship Report Validates That the Ease and Excellence of Customer Experience Has a Direct Impact on Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global…

At next week’s National Retail Federation (NRF) Conference and Expo, Brierley+Partners, internationally recognized as an industry leader for creating lifetime loyalty for their customers’ brands, will unveil its new platform and iteration of LoyaltyOnDemand®. This version of the company’s flexible, scalable and modular loyalty solution now boasts an unrivaled suite of capabilities. Brierley is U.S.-based and is a wholly-owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. Read Also: We’re…

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019…

63% of retail customers say offering faster delivery influences signing up for loyalty membership A new retail report by CFI Group and Radial shows that 38% of customers generally avoid participating in retail loyalty programs. Many customers just don't see enough value being offered in loyalty programs to make it worth joining. Retailers have an obvious incentive to add more customers to their loyalty programs. Our study shows that retail loyalty members are 12% more satisfied, 10% more loyal, and 13% more willing to…

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, the location data company, announced a significant update to its Audience product, adding Predictive and Loyalty audiences built using machine-learned predictive insights to its roster of targeting solutions for marketers. “Factual’s new scalable Predictive and Loyalty audiences help marketers target their campaigns more efficiently, reaching their customers at the right…

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019 —…

B-Stamp Reinvents Customer Tracking and Engagement with Interactive Digital “Punch Card,” Separates Loyalty from Payment Method Brierley+Partners, internationally recognized as the industry leader for creating lifetime brand loyalty, announced that its customer, Sapporo Lion, was awarded the Platinum award at Loyalty360’s Customer Loyalty Awards. The star of Sapporo’s winning campaign was Brierley’s B-stamp, which enabled Sapporo to overcome its challenges in customer tracking, while driving engagement with an interactive…

Fielo’s Customers Now Benefit from the Company’s Easy to Navigate Loyalty and Incentives Solutions That Are Built on Salesforce Commerce Clouds Fielo, a company specializing in loyalty and incentives automation, announced it has launched the Fielo Loyalty Cloud for B2B Commerce on Salesforce AppExchange, empowering organizations to build and run scalable loyalty and incentives programs to engage customers. Built on the Salesforce Platform, the Fielo Loyalty Cloud is currently available on AppExchange. .@fieloww announces…

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, would like to announce that 3Plus, Three Ireland’s digital loyalty and customer engagement program, has won the All Ireland Loyalty Marketing Award. The program is built on Evolving Systems’ technology. Organized by The Marketing Institute of Ireland, the All Ireland Marketing Awards program is the nation's premier means of recognizing the success of Irish marketing professionals and acknowledging their major contribution to the ongoing…

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

Medallia, Inc. , the global leader in experience management, announced Big Lots has selected Medallia Experience Cloud to curate a unified view of their physical, digital and omni-channel journeys to consistently delight their customers. Marketing Technology News: Former BT CEO Gavin Patterson Joins Elixirr as Chairman Big Lots, a discount retailer operating more than 1,400 stores in 47 states, is looking to Medallia to identify and eliminate points of friction in the customer journey in real-time and ensure consistent…

Alliance Data's tech-forward approach, including best-in-class digital capabilities, will enhance cardmember acquisition and inspire digital brand engagement Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with Sony Rewards, a division of Sony, to provide turnkey co-brand credit card services for the Sony and…

A loyalty program is a powerful tool in today’s highly competitive convenience retail market, and that’s why an overwhelming majority of C-stores in the United States offer a program. According to PDI’s 2019 C-Store Shopper Report, 73 percent of C-stores in this country have a loyalty program in place, with the majority (97 percent) saying their programs have been in place for over a year. Well and good, except many c-store operators struggle to turn their programs into a powerful tool for generating sales and foot traffic.…