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New Retail Report: Customers Are Looking for More Value Out of Loyalty Programs

63% of retail customers say offering faster delivery influences signing up for loyalty membership A new retail report by CFI Group and Radial shows that 38% of customers generally avoid participating in retail loyalty programs. Many customers just don't see enough value being offered in loyalty programs to make it worth joining. Retailers have an obvious incentive to add more customers to their loyalty programs. Our study shows that retail loyalty members are 12% more satisfied, 10% more loyal, and 13% more willing to…

3Plus, Three Ireland’s Digital Loyalty Program built on Evolving Systems’ technology, wins Prestigious All Ireland Marketing Award

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, would like to announce that 3Plus, Three Ireland’s digital loyalty and customer engagement program, has won the All Ireland Loyalty Marketing Award. The program is built on Evolving Systems’ technology. Organized by The Marketing Institute of Ireland, the All Ireland Marketing Awards program is the nation's premier means of recognizing the success of Irish marketing professionals and acknowledging their major contribution to the ongoing…

iMedia Brands’ ShopHQ Announces Innovative Loyalty Program

ShopHQ partners with Clarus Commerce to Rollout Its Latest Program, Offering Customers Free Shipping Clarus Commerce (“Clarus”), the only company specializing in building, managing, and optimizing premium loyalty programs, announced the launch of ShopHQ VIP, an exciting new loyalty program for the iMedia Brands, Inc. nationally distributed flagship television network, ShopHQ. ShopHQ VIP members will receive unlimited free shipping for purchases and returns on ShopHQ as well as 5% cash back on all ShopHQ purchases. In…

SRAX Partners with ZAP, One of the Largest Loyalty Programs in the Philippines, to Integrate Point-of-Sale Data with BIGtoken

BIGtoken Will Ingest Point-Of-Sale Data from Millions of ZAP Users to Increase Accessible Data for Advertisers SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with ZAPGroup Inc., one of the largest point-of-sale (POS) retail loyalty programs based in the Philippines. Through the co-marketing partnership, ZAP will encourage its users to download and join BIGtoken, and BIGtoken will prompt its existing user base to join ZAP. Users who join both platforms and agree to share…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

SessionM Insights Launched to Help Brands Understand Loyalty Program Growth and Successes

New Reporting Tool Enables Business Units Across an Organization to Monitor Performance and Measure Against Critical KPIs SessionM, the leading customer engagement and loyalty platform, has announced the launch of its newest reporting tool, SessionM Insights. Built to provide a detailed view into data surfaced within the Platform, SessionM Insights allows business units across an organization to take a data-driven approach to loyalty, further helping to increase incremental revenue and improve customer experiences.…

Loyalty Programs in an Omnichannel World

More than ever, consumers demand a fast, seamless and flexible shopping experience. They want to maintain their preferences across all channels—web, mobile, and within a physical store – and they want the perks of their loyalty programs no matter the shopping experience they choose. A recent survey from Boston Retail Partners found that 87 percent of consumers are interested in a personalized and consistent experience across channels. By now, most retailers and brands are on board with loyalty programs and even have a…

PDI Releases New C-Store Shopper Report on Customer Behaviors Crucial to Loyalty Program Success

PDI, a global company with leading enterprise software solutions serving the convenience retail, petroleum wholesale and logistics industries, has released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic. “Having a loyalty program is not enough in today’s competitive market. What’s crucial is the program’s ability to keep existing customers returning and…

Sabre and Cheetah Digital Join Forces to Drive Powerful, Next-Generation Customer Loyalty Programs for Airlines

Sabre Corporation, the leading technology provider to the global travel industry, announced its alliance with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. Through the collaboration, Sabre has incorporated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform, adding loyalty management capabilities to the platform’s comprehensive offerings and providing a successor to Sabre’s Frequent Flyer Manager technology. The joint effort enables Sabre…

dunnhumby: Loyalty Programs Still Encouraging Customers into Stores

New Report Uncovers What Customers Truly Want From a Food Shopping Experience and the Leading UK Grocery Retailers That Are Best Meeting Their Needs World-leading customer data science company dunnhumby and Retail Week have partnered on an exclusive study to better understand what customers want from a food shopping experience. “The findings highlight the importance of getting the basics right: Customers expect freshness, a good range of products and value for money as standard. A strong online offering is also critical,…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive Advantage and the Opportunity to Rebuild Trust Through Relevancy CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, released a research report titled "Engaging Consumers in an Age of Increasing Brand Distrust." CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

The Death Of Cash Back And Loyalty Programs – The Burgeoning Impact Of Influencer Marketers  

More Merchants Leaving Traditional Affiliate Channels As Influencers Prove Their Worth A tectonic shift is occurring in performance marketing, traditional traffic is under a microscope as advertisers grow to understand the value influencers bring to their brand. As building brand advocacy through content gains momentum, influencer marketing is quickly becoming the predominant channel for merchants, from both a sponsorship and pay for performance perspective. Social media increased its contribution to e-commerce…

Dotz is the fastest growing coalition loyalty program in Brazil

Partner Of Canada-Based Loyalty One, The Brazilian Company Aims To Double In Size In 3 Years Created in the online universe in 2000 and expanding to brick-and-mortar retail where customers participate in a single program whenever they make purchases at various establishments, earning the same type of points. Founded by Brazilian businessman Roberto Chade, Dotz formed an international partnership with Loyalty One, the manager of the world's largest coalition loyalty program, Air Miles. As a result of this partnership,…

Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International

Alliance Data's card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide provider of vacation services Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new multiyear agreement to provide co-brand credit card services for Interval…

Leading Digital Fraud Prevention Provider Kount Partners With Engage People to Protect Customer Loyalty Redemption Programs

Kount, a leading digital fraud prevention provider, and Engage People, a global loyalty platform, announced a partnership that will protect customer loyalty programs from fraud. Customer accounts that store valuable information or currency, such as loyalty points, are frequent targets of fraud. Account takeover attacks have tripled over the last year, costing consumers more than $5.1 billion worldwide, according to the 2018 Identity Fraud Survey conducted by Javelin Strategy & Research. Engage People will help its…

Digital Customer Engagement & Loyalty with Cellcard Cambodia Demonstrates Evolving Systems’ Expanded Presence in South East Asia

Mobile operator Cellcard Cambodia launches app-based, ‘experiential’, rewards-driven program Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, is proud to announce the deployment of its technology to deliver the new loyalty program, Cellcard Club. With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia has utilized the Evolving Systems platform to achieve a program that recognizes true loyalty – tenure and value combined – while also engaging customers…

NGC Releases Annual B2B Program Gift Card Usage Statistics

Physical gift cards remain most popular, but annual growth in digital gift cards increases again, and in particular during COVID-19 pandemic Findings from its 2019 national gift card distribution results have been finalized and released by NGC, one of North America's largest card and prepaid technology companies responsible for annually activating over $600 million in gift cards and prepaid products for loyalty, rewards, and employee recognition programs. Findings from its annual national gift card distribution results…

Improving Agent Experience is Essential for Improving Customer Satisfaction and Loyalty

NICE inContact announced the findings from its latest research study, detailing the experiences, opportunities, and challenges of contact center agents who are a vital link to improving customer satisfaction and loyalty. The State of Experience and Engagement in Today’s Contact Centers study, commissioned by NICE inContact and ICMI, polled over 150 agents across 20 different industries to better understand where they view their greatest impact on customer experience, serving as effective brand ambassadors, and inspiring…