Marketers can easily create scaled, automated tests for copy and design assets Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced a new investment in wide-scale testing infrastructure to make it easier for marketers to test copy and design assets that drive engagement and conversion. Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make…

Qualtrics, the leader in customer experience and creator of the experience management category, announced Delighted AI, artificial intelligence, and machine learning engine built directly into Delighted's customer experience platform. Delighted, a Qualtrics company, developed its AI technology to intelligently automate every aspect of the customer feedback process, from scheduling to analysis and reporting, so that companies can focus on closing feedback loops faster than ever. Delighted AI is complementary to Qualtrics'…

Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for distributing communication requests using machine learning (ML), enabling more efficient communications for Fuze users and their customers. Marketing Technology News: LiveXLive And Strax Networks Announce A Multi-Year Partnership Around Augmented Reality Experiences The U.S. Patent and Trademark Office (USPTO) issued Fuze U.S. Patent No. 10616369 on April 7, 2020. The invention uses…

Acquisition Strengthens Informatica's AI-powered CLAIRE® Engine; Automates Complex Data and Metadata Matching, Further Enhancing Informatica's Market Leading Intelligent Data Platform with Intelligence and Automation Informatica, the enterprise cloud data management leader, announced it has acquired GreenBay Technologies Inc. to accelerate its innovation in AI and machine learning data management technology. The acquisition will strengthen the core capabilities of Informatica's AI-powered CLAIRE® engine across its…

Savan Group, a leader in advanced data analytics and visualization, announced that it has partnered with Amazon Web Services (AWS) to establish a cloud-based artificial intelligence (AI) and machine learning (ML) platform. Savan Group continues to apply state-of-the-art AI solutions to address the data and information challenges of the Federal Government. Savan Group is now developing ML models with near unlimited scale using distributed cloud storage and GPU compute within a FedRAMP-authorized environment. Marketing…

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

The framework provides software developers with powerful deep learning and traditional machine learning algorithms for creating applications that fuel digital transformation  ABBYY, a Digital Intelligence company, today announced the launch of NeoML, an open-source library for building, training, and deploying machine learning models. Available now on GitHub, NeoML supports both deep learning and traditional machine learning algorithms. The cross-platform framework is optimized for applications that run in cloud…

Authorization Rate Optimization Tool to Increase Ecommerce Conversions and Maximise Revenue in the Face of Sophisticated Fraud Rings Signifyd today announced the launch of its Authorization Rate Optimization solution, a powerful tool to maximise online retailers’ conversion rates and protect them from authorisation-stage order declines that have become increasingly costly as fraud rings have become increasingly sophisticated. Authorization Rate Optimization allows retailers to maximise revenue from online transactions by…

DataGroomr Makes It Easy to Find and Remove Duplicates in Salesforce DataGroomr announced the release of its new Data Quality Management platform for Salesforce. A first of its kind, the platform utilizes Machine Learning algorithms to circumvent the need for any human intervention when it comes to identifying duplicates in Salesforce. Conveniently, the algorithms analyze every record in Salesforce to return a list of duplicates for review, saving admins the headache of designing and managing custom rules and filters.…

At a time when businesses are experiencing unimaginable disruptions, demands and priorities are continuing to shift. While maintaining functionality and financial health remains at the forefront of concerns, workforce management is an essential piece of successful business operation that must continue to be tended to despite the current climate business leaders are facing.  Companies can look to technology, such as Machine Learning and Artificial Intelligence to help streamline their workforce management processes while…

The investment bank accelerates its AI journey with self-service analytics to drive data collaboration Dataiku, one of the world's most advanced Enterprise AI and machine learning platforms, announces a partnership with NatWest Markets, which offers risk management, trading solutions and debt financing to customers of NatWest Group. Under the agreement, Dataiku will provide NatWest Markets with self-service analytics and automated machine learning to join up its technical and front office users. The partnership will improve…

If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it’s a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drives meaningful growth.…

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

Centerpiece of the new initiative includes the Art Intelligence Research Program, pairing world-class AI and machine learning engineers with leading artists, such as Laurie Anderson, who will be the first artist-in-residence in 2020 The Australian Institute for Machine Learning (AIML) and the Sia Furler Institute at the University of Adelaide announce new initiatives to gather the best artists and AI scientists in the world to change the future of art through AI. New initiatives include MURMUR, the world’s-first AI Art…

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

New capabilities for Genesys Cloud Workforce Engagement Management (WEM) serve as strategic step to enabling Experience as a Service for any organization Genesys, the global leader in cloud customer experience and contact center solutions, has acquired its long-standing partner, nGUVU, to add gamification to its comprehensive workforce engagement management (WEM) suite. Based in Montreal, Canada, nGUVU is a cloud-based software provider of gamified solutions that use machine learning and behavioral analytics to improve…

Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile app marketers build and grow an active, engaged user base. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Friendable plans to deliver a focused approach and strategy that employs a “Four-Phased” approach that has been designed to help…

With Databricks Ingest and New Partner Integrations, Data Teams Can Easily Populate Lakehouses, Which Combine the Best of Data Lakes and Data Warehouses Databricks, the leader in unified data analytics, announced an accelerated path for data teams to unify data management, business intelligence (BI) and machine learning (ML) on one platform. The new Data Ingestion Network of partners and Databricks Ingest bring data teams closer to building the new data management paradigm, lakehouse, which combines the best elements of…

 The Partnership Enables Organizations to Build a Lakehouse by Ingesting Data Across the Enterprise into Delta Lake Syncsort announced it has partnered with Databricks to support cloud initiatives for critical mainframe and IBM i data. Enterprises can now leverage Syncsort Connect products to access, transform and deliver mainframe data to Delta Lake for advanced analytics, artificial intelligence (AI) and machine learning projects. “Liberate Legacy Data Sources with Syncsort and Databricks.” Organizations rely on…