Marketers Have Access to New Automated Personalization Features, Richer Reporting and Enhanced Trigger Capabilities  Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, today announced newly released features for its automation tool, Lifecycle Optimizer, to help marketers engage their customers with individualized messaging across channels. Marketers can easily build more relevant, personalized journeys with enhanced post-purchase automation and…

Uplift Modeling, one of the most powerful methods to drive marketing effectiveness, can now be quickly integrated into any marketing program. Vidora, the leading No-Code Machine Learning Platform for marketing, today announced the general availability of Uplift Modeling within its flagship product, Cortex. The launch enables any marketing or product team to quickly integrate Uplift Models across dozens of use cases to drive higher ROI, increased offer response rates, reduced churn, higher ASPs, and larger…

Sift, the leader in Digital Trust & Safety, announced that it will be hosting a virtual event on April 20, 2021, with Gartner analysts presenting new research in two live-only sessions: How to Select a Machine Learning Vendor for Fraud Detection in Online Retail, and Create Trust and Safety on the Internet. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners During the sessions, Gartner Senior Director Analysts Dr. Akif Khan, Ph.D, and Jonathan Care will explore the…

The partnership makes it fast and easy to integrate advanced machine learning into marketing and product workflows Vidora, the leading No-Code Machine Learning Platform for marketing, announced an integration with Twilio Segment, the world’s leading Customer Data Platform, to enable customers to quickly and easily use their first-party data in advanced machine learning algorithms for marketing and product workflows. Marketing Technology News: Takeaways From The 2020-2021 Covid-19 Pandemic: The Right…

Khoros, a global leader in digital-first customer engagement software, today announced that it has acquired Flow.ai, an innovative conversational AI platform for designing and managing chatbots. Adding Flow.ai’s state-of-the art technology advances Khoros’ conversational AI and machine learning (ML) capabilities, data science expertise, and reflects the Company’s continued investment in the automation framework that powers Khoros’ industry-leading customer engagement platform. Khoros currently offers its customer-facing…

SocialSurvey announces that they have completed the acquisition of Zyudly Labs Data Solutions. Zyudly Labs, based in Chennai, India, has emerged as a leader in Artificial Intelligence and Machine Learning. Their team of data scientists have created a machine learning-based framework for conversational interfaces across multiple channels, providing powerful AI-based insights into customer conversations and interactions. Marketing Technology News: Vyopta Announces Real-time Quality Monitoring for Cisco Webex…

Talkdesk collaboration with AWS CCI boosts artificial intelligence integration and customer experience personalization Talkdesk is expanding its machine learning offering through AWS CCI to include a wider range of machine learning-driven options and capabilities Talkdesk customers gain a new level of flexibility to augment product capabilities Talkdesk is enriching Talkdesk Agent Assist and Talkdesk Speech Analytics products by leveraging Amazon Transcribe Talkdesk, Inc., the cloud contact center for…

Marketers can easily create scaled, automated tests for copy and design assets Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced a new investment in wide-scale testing infrastructure to make it easier for marketers to test copy and design assets that drive engagement and conversion. Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make…

Qualtrics, the leader in customer experience and creator of the experience management category, announced Delighted AI, artificial intelligence, and machine learning engine built directly into Delighted's customer experience platform. Delighted, a Qualtrics company, developed its AI technology to intelligently automate every aspect of the customer feedback process, from scheduling to analysis and reporting, so that companies can focus on closing feedback loops faster than ever. Delighted AI is complementary to Qualtrics'…

Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for distributing communication requests using machine learning (ML), enabling more efficient communications for Fuze users and their customers. Marketing Technology News: LiveXLive And Strax Networks Announce A Multi-Year Partnership Around Augmented Reality Experiences The U.S. Patent and Trademark Office (USPTO) issued Fuze U.S. Patent No. 10616369 on April 7, 2020. The invention uses…

Acquisition Strengthens Informatica's AI-powered CLAIRE® Engine; Automates Complex Data and Metadata Matching, Further Enhancing Informatica's Market Leading Intelligent Data Platform with Intelligence and Automation Informatica, the enterprise cloud data management leader, announced it has acquired GreenBay Technologies Inc. to accelerate its innovation in AI and machine learning data management technology. The acquisition will strengthen the core capabilities of Informatica's AI-powered CLAIRE® engine across its…

Savan Group, a leader in advanced data analytics and visualization, announced that it has partnered with Amazon Web Services (AWS) to establish a cloud-based artificial intelligence (AI) and machine learning (ML) platform. Savan Group continues to apply state-of-the-art AI solutions to address the data and information challenges of the Federal Government. Savan Group is now developing ML models with near unlimited scale using distributed cloud storage and GPU compute within a FedRAMP-authorized environment. Marketing…

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

The framework provides software developers with powerful deep learning and traditional machine learning algorithms for creating applications that fuel digital transformation  ABBYY, a Digital Intelligence company, today announced the launch of NeoML, an open-source library for building, training, and deploying machine learning models. Available now on GitHub, NeoML supports both deep learning and traditional machine learning algorithms. The cross-platform framework is optimized for applications that run in cloud…

Authorization Rate Optimization Tool to Increase Ecommerce Conversions and Maximise Revenue in the Face of Sophisticated Fraud Rings Signifyd today announced the launch of its Authorization Rate Optimization solution, a powerful tool to maximise online retailers’ conversion rates and protect them from authorisation-stage order declines that have become increasingly costly as fraud rings have become increasingly sophisticated. Authorization Rate Optimization allows retailers to maximise revenue from online transactions by…

DataGroomr Makes It Easy to Find and Remove Duplicates in Salesforce DataGroomr announced the release of its new Data Quality Management platform for Salesforce. A first of its kind, the platform utilizes Machine Learning algorithms to circumvent the need for any human intervention when it comes to identifying duplicates in Salesforce. Conveniently, the algorithms analyze every record in Salesforce to return a list of duplicates for review, saving admins the headache of designing and managing custom rules and filters.…

At a time when businesses are experiencing unimaginable disruptions, demands and priorities are continuing to shift. While maintaining functionality and financial health remains at the forefront of concerns, workforce management is an essential piece of successful business operation that must continue to be tended to despite the current climate business leaders are facing.  Companies can look to technology, such as Machine Learning and Artificial Intelligence to help streamline their workforce management processes while…

The investment bank accelerates its AI journey with self-service analytics to drive data collaboration Dataiku, one of the world's most advanced Enterprise AI and machine learning platforms, announces a partnership with NatWest Markets, which offers risk management, trading solutions and debt financing to customers of NatWest Group. Under the agreement, Dataiku will provide NatWest Markets with self-service analytics and automated machine learning to join up its technical and front office users. The partnership will improve…

If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it’s a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drives meaningful growth.…

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…