clean.io and Kargo Partner to Combat Malvertising for the Mobile Advertising Ecosystem

Partnership provides Kargo's publishers with best-in-class protection from malicious ads while preserving ad revenue clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Kargo, the leader in mobile advertising, today announced a partnership aimed at preserving publisher revenue while ensuring the mobile ads delivered via the Kargo platform are free from malware. Marketing Technology News: Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected…

Addressing the Malvertising Trend of Malicious Cloned Sites, GeoEdge Becomes the First Ad Security Solution to Block Ads leading to Cloned…

Research from ad security provider GeoEdge has found that malicious content has become the fastest growing tactic for malicious advertising in 2020, accounting for 50% of all malicious advertising today. Why? Malicious advertisers are the most performance-driven marketers in the world, and nefarious content is six times more effective than auto-redirect ads. Malicious advertisers can buy a cloned website template for a few dollars and use IP addresses to more effectively target users. And COVID-19 has given malicious…

Morphixx Malvertising Credit Card Scam Attacks Japan, Europe, And The US

Morphixx Malvertising Credit Card Scam is a part of a Global Malicious Ad Campaign to Steal Credit Card Numbers and Potentially Generating $5 – 10 Billion in Duplicitous Credit Card Charges Globally GeoEdge security research team first uncovered the malicious Morphixx credit card scam attack ads in Europe in June, and a full-blown auto-redirect malvertising attack with millions of ad impressions was launched in Japan on August 15th and in the US on September 6th, which was thwarted by GeoEdge. Even before the COVID-19…

Escalated.io Launches Anti-Malvertising Service To Stop Malicious Ads In Real Time

Escalated.io recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opportunities, sever the user experience, and taints the overall client-company…

27.06% of Scans Carried out by Adsecure in 2019 Detected Some Form of Malvertising

AdSecure, the innovative cybersecurity company that delivers ad security and ad quality solutions for ad platforms, publishers and app developers, today released its AdSecurity Violations Report for 2019. AdSecure’s online security solution uses a crawler built around modern browser technology, that then analyses ad creatives and landing pages to detect malicious threats, non-compliance and ad quality issues in real-time throughout the advertising flow. For this report AdSecure analysed more than 1 million ad…

Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising

It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, and now you’re lounging on the sofa, checking the local news on your phone. You encounter an ad on the page and suddenly, through no action of your own, you are forcefully redirected through a series of websites at rapid-fire speed, finally landing on a page offering you a $1,000 Amazon gift voucher, as long as you provide them some details, of course. Alternatively, you may have just arrived at your…

‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB

This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like Being the First Native Ad Platform to Offer GeoEdge’s Malvertising Solution in OpenRTB as Part of the Company’s Proprietary Native Marketplace Platform Technology With native advertising 58.3% of digital display advertising in 2018 and expected to pass 60% in 2019, the industry is demanding more robust cross-platform native ad innovations which optimize performance and…

RiskIQ Report: Malvertising Rose by 132% in 2016 over 2015; Threat Actors Use Programmatic Advertising to Target Online Audience

132%. That’s the increase in the instances of malvertising reported across digital landscape in 2016 compared to the preceding year. RiskIQ, a leading online risk monitoring and threat management SaaS provider, has released its latest annual malware detection data card titled, “2016 Malvertising Report”. The report squarely links the ascent of programmatic advertising capabilities to growing number of ad blocker users. Malicious advertising in digital parlance is referred to as “malvertising” (a portmanteau derived from…

Smart AdServer Achieves Top Ranking In “Most Secure Ad Platforms” Of 2020 According To Recent Analysis By Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions monitored, Confiant assessed that Smart AdServer ranked top among the leading performers across the entire data set for the year. Smart, a…

IAB Tech Lab Releases New Buy-Side Transparency Specifications For Public Comment

IAB Tech Lab, the digital advertising technical standards-setting body, released buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency and brand safety from sellers to buyers, including ads.txt (Authorized Digital Sellers, for publishers to declare who sells their inventory) and sellers.json (for supply-side platforms / exchanges…

Confiant Launches New Native Ad Verification Solution

Confiant Elevates Protection against Malvertising to Include On-Page Native Ad Monitoring Cybersecurity startup Confiant, Inc., the market leader in ad security and ad quality control for digital publishers, has expanded its verification technology to cover Native Ads. Publishers can now protect their users from malicious native ads that disrupt the user experience and threaten their security. Marketing Technology News: No-Code Business Intelligence Tool y42 Raises $2.9 Million to Provide a Scalable & Affordable……

White Bullet Study Reveals that 20% of Ads on Pirate Websites Place Consumers at Risk

The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. Marketing Technology News: Bitwarden Delivers New Trusted Way to Share Sensitive Data The latest stats from its…

TechBytes with Guy Books, VP Product at GeoEdge

Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of a second, it’s important to be able to slow down and view the actual ad. AdWatch enables viewing each ad and upholding brand safety protection while providing complete transparency and control to ensure that the publisher’s standards are met and that the ads don’t include unpleasant visuals, IP infringements, or counterfeit goods. Now,…

Scalarr Secures $7.5 Million Series a to Fight Rising Ad Fraud

Scalarr continues the fight against mobile ad fraud, implementing machine learning for detection The firm saved its customers over $22million in ad fraud refunds in 2019-2020 Customers include Joom, ZiMAD, Futureplay, Goodgame Studios, Huuuge Games, TextNow and Gamehive Funding will be used to develop new products to target markets beyond mobile ad fraud and reach new geographies Scalarr, the machine learning-based ad fraud prevention firm, announces a $7.5 million Series A round led by the European Bank of…

IPONWEB Attains TAG Platinum Status From the Trustworthy Accountability Group

Demonstrates commitment to tackling criminal activity and increasing trust across the programmatic advertising ecosystem Real-time advertising technology and infrastructure company, IPONWEB, has been awarded TAG Platinum status by the Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising. Marketing Technology News: Zendesk Suite Radically Transforms Enterprise Tech Space with New Messaging Solution Attained by only 11…

CHEQ Report: Cost of Digital Ad Fraud Will Rise to $35 Billion Globally in 2020

‘Perfect storm’ of recession, complexity, and ‘unaccountable’ political spending sees record ad-fraud rates Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The cybersecurity company has undertaken a report detailing the full scale of ad fraud with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and industry interviews. The report finds that while direct global economic costs of…

Kubient Discovers New “Weasel” Injection Ad Fraud Scheme

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic,…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

TAG Hires Former Citigroup Head of Threat Intelligence, Danielle Meah, as Director of Threat Intelligence

Meah Will Lead Expansion of TAG Threat Sharing Program; TAG Releases New White Paper Outlining Best Practices for Companies to Stop Malvertising The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced the hiring of Danielle Meah, former Global Head of Threat Intelligence for Citigroup, as TAG's first Director of Threat Intelligence. In her new role, Meah will lead the TAG Threat Exchange and work with the…

CIB Report: Facebook Confirms It Removed Close to 800 Pages in May Across Major Platforms

The world’s largest social media community and leading advertising platform Facebook has released the findings of its May Coordinated Inauthentic Behavior. According to the May CIB report, Facebook has removed multiple pages, accounts and groups linked to the users in the middle-east countries of Tunisia and Iraq. These pages were found to be flouting Facebook’s networking norms. These groups specifically targeted people in other countries by misleading them with fake accounts, circulating misinformation and involving in…