Technology And Manufacturing Marketing Leader Doug Vaughan Is The Latest Fractional CMO At Chief Outsiders

Vaughan helps companies ignite growth by converting market insights into actionable strategies  Doug Vaughan, a seasoned revenue growth marketing leader in technology and manufacturing, is the latest long-standing CMO to join Chief Outsiders. Along with America’s top group of fractional marketing executives, Vaughan is now accepting assignments to help transform the businesses that comprise the base of the “Executives-as-a-Service” firm. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver…

Manufacturing Companies Turn to Connecteam to Keep Their Business Running as COVID-19 Continues to Spread

With recent global developments and the impact of COVID-19, manufacturing companies turn to Connecteam, a global leader for internal organizational apps, to communicate with their teams, enable real-time reporting, raise safety standards, and share valuable resources. "The manufacturing industry is required to continue and operate in a very challenging environment due to coronavirus," said Amir Nehemia, CEO of Connecteam. "However unlike many industries, we see that production companies do not stop. Adapting to…

Alexander Group Launches Highest-Value Industry Research for Manufacturing & Distribution Revenue Leaders

The Alexander Group, Inc., a leading revenue growth consultancy to global 2000 companies, recently opened its new Manufacturing & Distribution Industry Trends Research, providing in-depth benchmarks on commercial roles, growth drivers, investment profiles and sales compensation. The research will incorporate market insights (global trends and competitive disruption) for key sub-verticals, and will also gauge the longer-term impact of the COVID-19 crisis on revenue models. Marketing Technology News: Adobe Equips…

How Mobile App Solutions Helps in Solving Problems of Manufacturing Companies

According to a Forbes article, 8 out of 10 CEOs consider mobile technology as “strategically important” to their business operations. Also, 86 percent of them have considered mobile app as the key to operational success. A manufacturing industry, by nature, can be extremely chaotic. Just consider a manufacturing plant- dozens of machinery installed in one place, a team of technicians and quality control inspectors, in tandem with thousands of items rolling off the assembly line. In order to control all the different…

Brighteye Applauded by Frost & Sullivan for Enabling Customers to Optimize Their Manufacturing Processes with Its Advanced MOMS

Brighteye's tailored solutions and modular architecture ensure that clients receive solutions suited to their unique needs Based on its recent analysis of the European market for manufacturing operations management software (MOMS) for the food and beverage industry, Frost & Sullivan recognizes Brighteye with the 2020 Europe Customer Value Leadership Award for helping customers substantially improve their manufacturing operations. While rapidly expanding its commercial activities beyond Belgium to Spain, France,…

Oracle Recognized as a Leader in Gartner Magic Quadrant for Manufacturing Execution Systems for Oracle Manufacturing Cloud

Oracle has been named a Leader in Gartner’s 2019 “Magic Quadrant for Manufacturing Execution Systems” report. Out of 16 companies evaluated, Oracle is positioned as a Leader based on its completeness of vision and ability to execute for its Oracle Manufacturing Cloud – part of Oracle Supply Chain Management (SCM) Cloud. A complimentary copy of the report is available here. “Manufacturing organizations are increasingly seeking solutions that extract additional value from…

HP Introduces New 3D Printing Subscriptions, Services, and Partnerships to Accelerate Customers’ Digital Manufacturing Journey

Significant Business Model, Ecosystem, Applications, and Materials Advancements; Continued Customer Momentum With More Than 18 Million Multi Jet Fusion Parts Produced in Last Year Alone Ahead of the formnext 2019 additive manufacturing conference, HP announced a series of innovative new subscriptions and services to help customers more easily integrate 3D printing into their digital manufacturing strategies.  To further enable customers to transform their manufacturing, HP also announced a series of expanded…

American Axle & Manufacturing, Inc. Chooses Medallia as Associate Experience Management and Innovation Platform

Associate Experience and Voice of the Associate Take Center Stage in Manufacturing Medallia, Inc., the global leader in experience management, announced that American Axle & Manufacturing, Inc. has selected Medallia as its associate experience management platform of choice. “To win in the marketplace, employers must first win the hearts and minds of their associates by creating an unmatched experience. We see enhancing and reimagining our Associate Experience as key imperative of the future to attract and retain…

Salesforce Launches Manufacturing Cloud–Aligning Sales and Operations To Deliver More Transparent and Predictable Business Outcomes

New Industry Product, Built on the World's #1 CRM, Provides a Unified View of Rapidly Changing Customer Demand Across the Entire Value Chain New Features-Including Sales Agreements and Account-Based Forecasting-Allow Manufacturers to Strategically Plan to Meet Customer Commitments and Better React to Market Changes New Industry Product, Built on the World's #1 CRM, Will Enable Field Reps to Transform Retail Execution to Ensure the Right Product Gets to the Right Store at the Right Time Salesforce, the global leader in…

As Manufacturing Digitally Transforms, Companies Turn to ON24 to Enable Channel and Build Pipeline

Benchmarks Report Highlights Industry Best Practices as 86% of Manufacturers Say Webinars Lower Cost per Lead With 71% of manufacturing professionals saying that webinars help them reach target accounts, ON24 -- the leading technology company helping power manufacturing marketers -- is the core pillar of the industry's channel enablement, distributor education and demand generation strategy. The manufacturing industry is evolving as new innovations such as Artificial Intelligence and the Internet of Things become…

Global Manufacturing Company Transforms Customer Experience with NICE inContact CXone

Fortune 100 manufacturing business deployed NICE inContact CXone to over 3,000 agents in 48 countries to support diverse, global contact center environments NICE inContact, a NICE business, announced that a multi-industry manufacturing company focused on innovative technology solutions for global industries, has significantly improved its contact center operations, including seeing a significant uptick in Net Promoter Score in one division, by implementing NICE inContact CXone globally to over 3,000 agents in 48…

SymphonyAI Group Acquires Azima Global, a Leader in Machine Condition Monitoring & Reliability Solutions for the Process &…

The Company, Renamed Symphony AzimaAI, will Expand into Industry-Pioneering Integrated Equipment & Process Monitoring Solutions SymphonyAI Group announced its recent acquisition of Azima Global, a provider of machine condition monitoring and asset reliability solutions across several industrial verticals. SymphonyAI is building a group of leading companies that use artificial intelligence to transform business enterprises across several markets, including the industrial, retail, consumer, healthcare,…

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG The…

Identify3D Deploys Gemalto Solution to Ensure Protection of Its Customers’ IP and Manufacturing Data

Digital Manufacturing Software Provider Expands Its Data Security with SafeNet Data Protection on Demand Cloud-Based HSM Service Gemalto, the world leader in digital security, announced that Identify3D, the most advanced security solution for digital manufacturing supply chains, has deployed Gemalto’s SafeNet Data Protection On Demand to ensure the security of its customers’ intellectual property and quality of their digital manufacturing services in the cloud. “Identify3D provides intellectual property protection,…

WaveOptics and Goertek Sign Exclusive Waveguide Manufacturing Partnership Agreement

The Partnership Enables the Global Mass Production of Optical Waveguides, the Critical Component in AR Wearables WaveOptics, the leading designer and manufacturer of diffractive waveguides, has signed an exclusive waveguide production partnership with Goertek, a leading global ODM in high-tech consumer electronics design and manufacturing. This partnership will enable high volume manufacturing of WaveOptics’ diffractive waveguides for augmented reality (AR) wearables, such as smart glasses, at a price point to enable…

Momentum Grows for Act-On Among Manufacturing Marketers

Marketing Automation Platform Optimizes Channel and Customer Engagement to Measurably Accelerate Sales Outcomes Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, recently announced that global manufacturers such as Konecranes, Abracon, and Hitachi have adopted the Act-On platform with industry leaders like Avery Dennison, Mity-Lite, and Carlisle Interconnect Technologies renewing their commitment to Act-On. A growing number of manufacturers are choosing Act-On’s marketing…

EY Announces Alliance With Nokia to Help Business Unlock the Power of 5G and Accelerate Digital Transformation

-- EY Industry 4.0 solutions and Nokia's industrial-grade private wireless to drive digital transformation across industries -- Alliance to focus on cybersecurity, enterprise 5G-led transformation and digital transformation for communication service providers -- EY-Nottingham Spirk Innovation Hub to showcase industrial automation capabilities powered by Nokia Digital Automation Cloud Ernst & Young Oy (EY Finland) and Nokia have formed a strategic alliance that is being rolled-out to other EY member firms across the…

SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent Enterprise

SAP SE (NYSE: SAP) today launched its business-to-business accelerator program at SAP.iO Foundry Tokyo with focus on the Intelligent Enterprise. Five early-stage startups working in the areas of digital supply chain and customer experience have been selected to join the program. Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve Strategies In Wake Of… “At SAP, we enable our customers to become intelligent enterprises by integrating data and processes, building flexible…

Bounteous Expands International Capabilities; Joins Google Program

Bounteous, a leading insights-driven digital experience consultancy, announced its continued international expansion with the Google Partners International Growth program. The opportunity comes as Bounteous continues to deploy solutions across the globe and co-innovate on work outside of its North American headquarters. Bounteous has been recognized as one of the first externally-recognized Google export partners and international growth agencies that can help create online marketing campaigns in new markets. As a listed…

Acorio Announces Three New Vice Presidents to Join Leadership Team

Acorio, an NTT Data company and the largest pure-play ServiceNow Consultancy, has hired 82 new employees since January 1st, growing the company to a ServiceNow talent force of more than 300. Furthering the mission to inspire and guide customers to business transformation success, Acorio has promoted Grant Pulver to Vice President of Client Success Executives and Josh Scott to Vice President of Industry Solutions and Operations. The team also hired Michael Beldie as Acorio's Vice President of Advisory. The three new…