HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

Commerce Signals Launches Merchant Tracker—First Market Intelligence Solution to Monitor County-Level Consumer Spending By Merchant

Commerce Signals, a Verisk Financial business and leading source of U.S. consumer spending insights,  announced the availability of the Commerce Signals Merchant Tracker, a ground-breaking solution for businesses to better understand where consumers are spending and how their own sales compare to other merchants. Never before have businesses been able to benchmark sales and market share vs. other named merchants at a county level. Spending trends are also broken-out between online and in-store sales. The Commerce Signals…

Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales…

S&P Global Market Intelligence Launches S&P Global RiskGauge Reports

New analytics will introduce an element of trade payment risk and other assessments for public and private companies S&P Global Market Intelligence announced today the launch of S&P Global RiskGauge Reports, a new Credit Analytics offering that provides detailed credit risk views of businesses and investments in an efficient, robust and customizable format. The S&P Global RiskGauge Reports are available for more than 50 million public and private companies globally, including small- and medium-enterprises…

MeaningCloud Unveils New Text Analytics Tools to Make Market Intelligence More Scalable and Valuable

With its tools for automatic summarization, the discovery of emerging topics and the extraction of meaningful relationships from unstructured content, MeaningCloud simplifies, accelerates and optimizes Market and Competitive Intelligence processes and facilitates the generation of game-changing insights MeaningCloud, a leading company in text analytics and deep semantic analysis, has incorporated new products to its Market and Competitive Intelligence offering. In today's hyperconnected world, companies do not lack sources…

A Rethink of Market Intelligence: Introducing 6Pages

6Pages, just launched out of beta, is a specialized market-intelligence service focused on far-reaching market shifts in business & technology 6Pages announces today the general release of its market-intelligence service out of beta. The subscription service offers briefs on far-reaching market shifts in business and technology. 6Pages systematically scans thousands of market events using a combination of technology and human curation, surfacing and connecting signals of change, and running consulting-style sprints to…

ZoomInfo Enhances Go-to-Market Intelligence with Artificial Intelligence

New AI-powered tools, including Workflows, enable greater data accessibility and enhanced performance to spur faster and smarter GTM campaigns ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced a new, more robust, strategic initiative around Artificial Intelligence (AI) and machine learning within its platform in order to enhance sales and marketing efficiency and performance at scale. “ZoomInfo provides the most accurate and complete view of contact and company data available in the…

S&P Global Market Intelligence Enters into Strategic Alliance to Transition IR Webhosting Business to Q4 Inc.

Clients Will Benefit From Q4’s World-Class IR Services, Technology and Solutions S&P Global Market Intelligence (S&P), a division of S&P Global and provider of data, essential insights, and powerful analytics, and Q4 Inc. (Q4), a leading global provider of cloud-based investor relations solutions, announced a strategic alliance to transition S&P Global Market Intelligence’s Investor Relations (IR) webhosting business to Q4. “This strategic alliance with Q4 will not only better serve our clients webhosting…

S&P Global Market Intelligence launches Textual Data Analytics through Xpressfeed

Sentiment Scores and Behavioral Metrics from Textual Data Analytics Offer Alternative Data-Sets to Make Informed Investment Decisions S&P Global Market Intelligence announced the launch of Textual Data Analytics (TDA), a sophisticated new data offering which applies Natural Language Processing to generate sentiment scores and behavioral metrics based on company transcripts. TDA makes it possible for businesses and investors to incorporate more qualitative measures of company performance into their investment…

Crypto Terminal Offers a Market Intelligence Platform for the Digital Asset Industry

Crypto Terminal Has Developed Its Proprietary M.I.E Technology to Help Users Stay Informed Crypto Terminal provides digital currency traders and investors a new way to keep up to date with all the essential information they need to be successful in the cryptocurrency industry. Crypto Terminal utilizes machine learning and artificial intelligence to generate deeper insight and signals from multiple unstructured data sources in real time. Crypto Terminal proprietary M.I.E (monitor, inform, execute) technology helps users…

SEMrush Announces New Website Traffic Data API for Market Intelligence

SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions. With business’ growing shift toward a complete online…

Leading LatAm Market Analyst Bernardo Romero to Lead Americas Market Intelligence’s European Expansion

Americas Market Intelligence (AMI) is pleased to announce that Bernardo Romero—a highly experienced international market and trade analyst—will join the firm as its DACH Market Director. In this role, Bernardo will oversee AMI's sales expansion into three key European markets: Germany, Austria, and Switzerland. "We're very pleased to have Bernardo join us to spearhead our work in servicing customers in these markets," says John Price, Managing Director of AMI. "His diverse background spans not only a number of our key…

Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research

SuperData Research Will Complement and Strengthen Nielsen's Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 million paying digital gamers, worldwide. Intelligence provided by SuperData will enhance the…

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…

Manzama and OnePlace Partnership Brings Market Intelligence to Client Lifecycle Management

The Partnership Allows Bringing Key Information Provided by the Manzama Intelligence Platform Directly into Their Oneplace CRM Environment  Manzama and OnePlace announced a partnership which will allow for seamless integration of Manzama data and insights into OnePlace’s Client Lifecycle Management solution for Professional Services firms. The integration allows organizations to bring in key information provided by the Manzama Intelligence Platform directly into their OnePlace CRM environment for better access and…

Crayon Secures $5 Million in Funding From Baseline Ventures to Expand Software-Driven Market Intelligence Platform

Crayon to Double Team This Year as It Helps Businesses Get Real-Time, Actionable Competitive Intelligence Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze and act based on market movements, has secured $5 million in venture capital funding led by Steve Anderson of Baseline Ventures. Anderson has landed on the Forbes Midas List, the definitive annual ranking of the world's best venture capitalists in technology, for the last four years and has led dozens of landmark…

Knotch Quantifies Content Marketing ROI with Expanded Content Intelligence Platform

First Solution to Connect Content to Business Outcomes with Metrics Demonstrating Content Value Knotch, the leading provider of business analytics built specifically for content, today announced major enhancements to its Content Intelligence Platform that enable brands to quantify the business impact of both their owned and paid content initiatives in order to plan and optimize their content investments. This release represents a major shift in how content strategy is measured by connecting content activities to three…

Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative…

Persado’s 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders…

Lumenad Launches Advertising Intelligence Software For Digital Marketers

Ad Data Organization, Standardization, Visualization Solution to Help Improve Time to Insight and Action Lumenad, the leading provider of advertising data organization, standardization and visualization software, announced today the launch of its flagship Advertising Intelligence software. Marketers who struggle with the highly manual, do-it-yourself nature of advertising data can employ software that sharply reduces the persistent challenges of ad data variety, volume and velocity. Marketing Technology News: Elastic…

How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech

Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the job search and hiring process have been disrupted. While some aspects, especially for the candidate, may never change, much of how we match the right candidate to the right role is progressing – and that is a good thing. In a recent academic study, 36% of Asian and African American students between the ages of 18 and 25 said that they have…