RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys

Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly,…

Agile Marketing Software and How They Help Marketing and Sales Teams

Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use SPRINTS (short, finite periods of intensive work) to accomplish their projects in a cooperative way. After each Sprint, they measure the impact of the project, understand the areas of improvement and rigorously work to make things better in the future.  Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing…

PIM Drives The Future Of Data In Marketing And Sales

Businesses across the globe are on a precipice. According to an article, which appeared in The New York Times on April 9, 2021, “Huge swaths of the economy shut down last spring and are now being turned back on. But as roughly three million Americans are vaccinated per day and nearly $3 trillion in federal money courses through the economy, it is an open question how long it will take businesses to get up to speed.” Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego…

No Matter your Business, Marketing and Sales opportunities are Limitless

My staffing business was $600,000 in debt and 60 days away from completely running out of cash. It was 2006, and I was crying on a curb outside of my company, Diversified Industrial Staffing, in Michigan. It was severe, a combination of poor decisions made by me and clients filing bankruptcy to the tune of $219,000. The $600,000 in debt was tied to $2.5 million in revenue, with razor thin margins. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas I…

Planning for their Arrival: 8 Tips for Successful Marketing and Sales Onboarding

The post-pandemic economic recovery view is now beginning to come into focus. According to the U.S. Federal Reserve, the jobless rate will fall to 4.5% this year (from 6.2% as of February 2021) and 2.7 million people will re-enter the workforce within the next year. How these people are onboarded into their new roles has the potential to have a big impact on our economic recovery rate. Consider this. If you run a small business with 100 employees, that means you’re likely to hire two new employees in the next year (the…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

TapClicks to Aggregate Marketing and Sales Data for Nexstar Inc.

TapClicks Platform Provides Nexstar Inc. with Seamless & Automated Marketing Solutions to Support Critical Functions TapClicks, Inc., the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today announced that Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks Marketing Operations Platform. Nexstar Inc.’s local websites and mobile apps counted over 90 million average unique monthly users in 2020.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS). Clever Launches New Identity Management Solution For K-12 School Districts Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management …

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising), MediaMath & Centro (Native & Programmatic Advertising). Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Crew (Email Marketing), Sportsdigita (Sales & Marketing), Vonage (Customer Experience Management), InMobi (Native & Programmatic Advertising), to GoDaddy (E-Commerce and Mobile Commerce). Crew Launches Crew Email, the First Fully Unified Inbox, Custom Built for Frontline Employees Crew, the #1 digital workplace for frontline teams, has launched Crew Email, a feature designed…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management). Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo (Customer Experience Management), to VIZIO (TV Advertising). TigerGraph Raises $105 Million to Accelerate Graph Analytics on the Cloud TigerGraph, provider of the leading graph analytics platform, announced it has raised $105 million in Series C funding, the largest funding round to…

XCentium Announces New Vice President of Marketing and Sales, Accelerating Growth Plans

Digital industry veteran, Jake DiMare, joins XCentium to lead marketing and business development Award-winning digital consulting firm XCentium, welcomed industry veteran Jake DiMare, to their executive team this week. Jake's responsibilities will include marketing and sales leadership and accelerating XCentium's growth by developing new channels and capabilities while shaping its marketing and sales strategy. With over fifteen years of experience in the digital agency space and specializing in content, commerce, and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva Entertainment (Entertainment), to Protegrity (Privacy and Regulations). Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions Merkle, a leading technology-enabled, data-driven customer experience management (CXM)…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (TV Advertising), Leadspace (Customer Data Platforms), Postal (Marketing Automation), Accelerate360 (E-Commerce and Mobile Commerce), to MediaMath (Native & Programmatic Advertising). Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop Comscore, a trusted partner for planning, transacting, and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Krisp (In App Marketing), Nintex (Marketing Automation), PureB2B (B2B Data), Sytel (Unified Communications), to BrainSell (Customer Experience Management). AI-Powered Noise Removal App Krisp Raises $9 Million Series-A Krisp, the AI-powered noise removal app that works with any conferencing, recording and podcasting service, announces a $9 million Series A-1 led by RTP Global, the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Patter89, Colling Media, Flipkart, SERP (Native & Programmatic Advertising), to Really Simple (CRM). Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tegrita (Marketing Automation), Egnyte (Content), Eventgroove (Mobile Marketing), AppsFlyer (Analytics), to Nethunt (CRM). Tegrita and Motiva Announce Strategic Partnership Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, a leading advanced machine learning product for marketing automation. Through this strategic partnership,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salsify, Popwallet & SurveyMonkey (Customer Experience Management),  Comscore (TV Advertising), to MatchCraft (Native & Programmatic Advertising). Salsify Launches Significant Enhancements to GDSN Data Pool to Unite Online and In-Store Commerce Experiences Salsify, the commerce experience platform that helps brands win on the digital shelf, launched significant enhancements…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Terminus (Account-Based Marketing) LogMeIn (Privacy and Regulations) LG (Video Advertising), ClickDimensions (Marketing Automation) to Anexinet (Intelligent Assistants). Terminus Rolls Out New Platform Capabilities Including Global Ad Targeting, Chat Playbooks and ‘Live View’ Terminus, the leading account-based marketing platform (ABM), releases new platform capabilities for…