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RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

The Importance of Marketing and Sales Alignment

Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity in sales materials, proposals, and anything a potential customer sees can drastically impact your brand image. This encompasses the entire process - the first display ad, website interaction, sales calls, becoming a customer, customer communication, and user experience. It’s not just smaller businesses…

People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and…

People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the efficacy of any marketing campaign. Campaign360 will help drive pipeline, ensure alignment and accountability of lead follow-up with sales teams, and automatically attribute all sales effort and opportunities to the originating marketing efforts. Marketers have always been faced with three key challenges in measuring the success of their marketing activities: Understanding…

Sales and Marketing Alignment Means So Much More Today

We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. Today, the discussion around alignment has changed drastically, as a result of shifts in business strategy needed to drive growth and ROI. With the rise of ABM, a partnership between sales and marketing trusted marketing attribution and a new phased approach to sales and marketing planning, cross-team alignment has become a critical component for revenue generation for B2B companies. The Rise of ABM…

Zixi And Harmonic Bolster Partnership For Cloud Based Video Delivery

Zixi Now Available for Secure and Reliable Delivery for VOS®360 Live Streaming Platform Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and architect of the award winning Software-Defined Video Platform (SDVP), announced the integration of Zixi into Harmonic's cloud based VOS®360 Live Streaming Platform, the company's fully managed offering  for delivering and monetizing live streaming services with exceptional quality from source to screen. Marketing Technology News:…

Uber Eats and Groupon Adopt Actionable Intelligence, a New Product in the First-to-Market Button Evolution Product Suite

Button Evolution is a new suite of products for the affiliate marketing industry which enables personalization, intelligent spending, and profit maximization Button, the leading mobile commerce technology company, announced the launch of Button Evolution, the affiliate industry's first suite of personalization and intelligence products, including the newest product, Actionable Intelligence, that provides marketers with the ability to achieve their objectives through striking a balance between volume and profitability.…

Sigma Computing Expands Snowflake Partnership

Validation in the Snowflake-ready Technology Program Accelerates Time to Deployment and Support for External OAuth Provides Seamless Single Sign-On Experience Sigma Computing, an innovator in cloud-native analytics and business intelligence (A&BI), announced two initiatives that deepen its partnership with Snowflake, the cloud data platform, to support user experience, enhanced security, and time to insight when deploying Sigma on the Snowflake cloud data platform. Sigma has achieved "Snowflake-ready Technology" status…

Informatica Unveils Data Management Innovations That Drive Business Continuity and Value

Cloud-Native Innovations Accelerate Cloud Analytics, Cloud Modernization, Data Governance, Data Privacy, and Business 360 Initiatives Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform™, powered by Informatica's AI-powered CLAIRE™ engine. Today's release includes the introduction of a privacy analytics dashboard for reducing the cost of compliance with laws like the California Consumer Privacy Act (CCPA) and Europe's General Data Protection Regulation (GDPR),…

Amplifyer and Chalice Partnership Delivers Customized Algorithms for Leading Brands and Ad Agencies

Ad tech veterans will provide brands with bespoke bidding algorithms to grow market share Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house…

Clear Skye Announces Global Partner Program to Meet Growing Demand for Comprehensive and Effective Identity Governance

Program Called "Elevate" Enables Partners to Offer IGA Solution that Eliminates the Need for Siloed and Complex Identity Governance Solutions Clear Skye Inc., the "Better Way to IGA" identity company, today launched "Elevate," a global partner program for leading Identity and Access Management (IAM) system integrators and consulting services firms. Experienced partners are critical to build, deliver and manage a successful Identity Governance program. Recognizing this need, Clear Skye has placed channel development at the…

DealHub.io Launch New Podcast ‘RevAmp’ for B2B Sales and Revenue Operations Leaders

DealHub.io just launched a podcast channel, RevAmp. The podcast channel was created for sales and revenue operations professionals, utilizing experiences and best practices from industry professionals in leading brands. DealHub.io launched RevAmp because it recognized that sales and revenue operations professionals do not have access to enough high-quality resources and cutting-edge content from fellow professionals who are willing to give away their best practices and experiences. Enabling professionals to learn from a…

Katalyst Technologies Inc. Launches Sales Katalyst For Enhanced B2B Customer Experience

Katalyst Technologies Inc., a leader in catalyzing digital transformation for enterprises, announced the launch of Sales Katalyst, a comprehensive solution for ecommerce businesses enabling them to integrate with any ERP system seamlessly. The solution will be a breakthrough to retail firms seeking a user-friendly platform to meet the needs of sales teams while feeding them real-time data. Sales Katalyst establishes a digital thread between businesses and their clients to help eliminate order errors, lessen customer service…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

Demandbase Acquires Engagio

Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio…

Demandbase Acquires Engagio to Reinvent ABM for B2B Everything

Post-acquisition, Jon Miller is now Chief  Product Officer at Demandbase Today, two of my favorite MarTech RADAR-listed companies are getting together to redefine the art of Account Based Marketing. Demandbase has acquired Engagio. We picked the new from Jon Miller’s LinkedIn post. Jon is the CEO and Co-founder of Engagio. He also co-started Marketo, which is now owned by Adobe. This week, Demandbase is hosting with Engagio and others a very unique ABM-centric Leadership Alliance Virtual Summit to fulfill the mission of…

Top ABM Interview: TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

MindTickle Partners with Sandler Training to Deliver Personalized World-Class Sales Readiness

Partnership combines leading sales methodology with proven sales enablement and readiness technology to drive revenue growth MindTickle, the leader in Sales Readiness technology, today announced a partnership with Sandler Training, the largest sales, management and leadership training organization, providing sales organizations with personalized training to improve customer engagement and drive revenue growth. Sandler Training content for sales and sales managers can now be tailored with a data-driven approach to further…

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

Why Tokyo 2020 Branding Is the Right Decision for the 2021 Olympics

For millions of athletes, sponsors, fans, and indeed all of humanity, the cancellation of Tokyo 2020 was a necessary disappointment. At no time in the last fifty years has the world needed an Olympics as much as this year. Fortunately, the Tokyo Organizing Committee and the International Committee acted quickly and rescheduled the games which will begin on July 23, 2021. And the Tokyo Organizing Committee deserves a lot of credit for making the correct though controversial branding call of keeping the branding for the…

6sense’s Commitment to Customers and Culture Recognized for Transforming How Revenue Teams Win

Leading account engagement company awarded by Inc. Magazine, The American Business Awards and the Software and Information Industry Association 6sense, the leading account engagement platform, today announces three separate accolades, including recognition from Inc. Magazine’s 2020 Best Workplaces; The American Business Awards for Most Innovative Tech Company of the Year - Up to 2,500 Employees; and, Software and Information Industry Association (SIIA CODiE) as a finalist for the Best Sales & Marketing Intelligence…