OneSignal Announces Strategic Investment from HubSpot to Drive Omni-Channel Marketing Automation for Customers

HubSpot invests and collaborates with OneSignal to support robust developer community OneSignal Inc, the leading solution for customer engagement messaging, announced today that it has received a strategic investment from HubSpot, the customer relationship management (CRM) software platform for scaling companies. Together, OneSignal and HubSpot will work to bring advanced omni-channel marketing automation to growing organizations globally. HubSpot's investment offers an opportunity to tap OneSignal's robust developer…

Klaviyo Unveils New Marketing Automation Innovations with Personalized Benchmarks Tool and Conversational SMS

Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

Act-On Software Announces New Funding To Accelerate Success Of Growth Marketing Automation Platform

$20 million round of growth financing Act-On Software, the leading growth marketing automation platform, today announced $20 million of growth financing from existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan and new investor, Beedie Capital. The funding, which is comprised of equity and debt, will drive customer and revenue growth through product innovations and expansion of the company’s go-to-market activities.…

ucfunnel and Express LUCK Announce the Partnership to Lead the Data-Driven Insights Through Marketing Automation on the Smart TV

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with Express LUCK, an expert in the original design and manufacture of Smart digital products, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense ucX, the AI-enabled ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The platform…

Outsell Recognized by Automotive Website Awards for Marketing Automation

For the fourth consecutive year, Outsell receives an AWA for excellence in Marketing Automation for auto dealers Outsell won the 2021 Automotive Website Award (AWA) in the Marketing Automation category in a special online event hosted by Brian Pasch on Tuesday, February 23, 2021. For the first time in its 13-year history the AWA awards were presented virtually. “I want to congratulate the team at Outsell” “I want to congratulate the team at Outsell,” Brian Pasch, founder of PCG Companies said in Tuesday’s…

Marketing Automation Platform Factoreal Releases Major Automation Suite for Twitter

With features like email automation, Facebook, Instagram postings, social ads, landing pages and forms, website tracking, customer journey automation, ML-driven insights, and a powerful audience builder already in place, in January 2021, Factoreal released its biggest update to date for their marketing automation platform. Enabling marketers to centrally manage more social accounts with fewer touchpoints and more control, all from their Factoreal centralized marketing automation hub In January 2021, Factoreal released its…

PFL Enhances Tactile Marketing Automation, Command Center Products

New capabilities empower brands to create remarkable, intent-driven tactile experiences PFL, the pioneer and leader in tactile marketing automation, announces new capabilities and product updates that empower marketing teams to create remarkable brand experiences via automated, intent-driven tactile marketing. Because PFL is merging its Tactile Marketing Automation solution with SwagIQ, now called Experience Enablement, users can trigger tactile marketing automatically or manually within one product. Additionally,…

UAE Based Omnichannel Retailer Danube Home selects Netcore for Best-in-class Marketing Automation and Customer Experience Delivery

Netcore strengthens omnichannel retail portfolio by adding Danube Home UAE Netcore Solutions, the leading global martech platform announced that Danube Home, UAE's leading omnichannel retailer has chosen Netcore's AI-powered Automation platform to power customer engagement and retention through automated and personalized campaigns through the platform. Danube Home has a diverse portfolio of over 50,000 products spread across multiple categories ranging from interior furniture and home décor, garden furniture, and much…

Email Marketing versus Marketing Automation: Understanding the Difference

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such…

The Quickest Guide to Designing Marketing Automation Campaigns

According to Salesforce, "Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically." It helps to execute, manage, and automate marketing processes. When tedious, repetitive tasks are automated, marketers shift their focus on complex issues and increase personalization and a stronger ROI for businesses. While enhancing efficiency and productivity, marketing automation also delivers the right message to the right customer at the right time.…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

ActiveCampaign Announces 85,000 Customers Are Leveraging Integrations Through Its Marketplace, More Than Any Other Marketing Automation…

This milestone is marked by the launch of App Studio, a developer solution that makes it easy for B2B technology providers to build and market integrated customer experience automation (CXA) applications to ActiveCampaign customers With over 85,000 customers using at least one app or integration to power their business, ActiveCampaign, the leader in Customer Experience Automation (CXA), now has more customers using integrations than any other marketing automation provider. ActiveCampaign customers can seamlessly connect to…

Applied Launches Applied Marketing Automation

New marketing automation application boasts extensive P&C and Benefits content library and natively integrates with Applied Epic Applied Systems announced the launch of Applied Marketing Automation, the industry’s first natively integrated marketing automation application. Applied Marketing Automation allows agents and brokers to quickly build and track marketing email campaigns, delivering relevant, timely content to P&C and Benefits clients and prospects. Leveraging Applied Marketing Automation’s industry-specific…

Outfunnel Raises €1.1 Million Pre-Seed to Offer Revenue Marketing Automation to SMBs

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

360Quadrants Releases Quadrant of Best Marketing Automation Software Vendors

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

HawkSoft Adds Integration with Agency Revolution to Deliver Marketing Automation to Independent Agencies

Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a long history of collaboration. Today, HawkSoft announces that Agency Revolution's cloud-based marketing automation platform Fuse™ and HawkSoft's agency management system can integrate via HawkSoft's new Partner API. Mutual customers can sync data across both systems to access the depth of client and…

Marketing Automation Among Top Four Investment Priorities for Digital Solutions

Rising importance of chatbots and increasing use of virtual and online channels to result in 15.7% growth of the MAS market, finds Frost & Sullivan Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS)market is expected to perform from 2020 to 2025 under two likely scenarios. The aspirational forecast is under the assumption that the COVID-19 virus will be contained by August 2020 and the global markets will…

Performant Capital Creates Leading SaaS Provider of Marketing Automation Services to the Automobile Repair Industry

Performant Capital announced today that it has formed Dealer Holdings, a leading SaaS provider of marketing automation software and services primarily to automobile repair facilities and dealer service centers, through the acquisitions of MyShopManager and uNotifi. The businesses will continue to operate independently under their respective brands but share best practices across all functional areas. Launched in 2015, MyShopManager provides a best-in-class marketing automation SaaS platform primarily for independent…