According to Salesforce, "Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically." It helps to execute, manage, and automate marketing processes. When tedious, repetitive tasks are automated, marketers shift their focus on complex issues and increase personalization and a stronger ROI for businesses. While enhancing efficiency and productivity, marketing automation also delivers the right message to the right customer at the right time.…

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

This milestone is marked by the launch of App Studio, a developer solution that makes it easy for B2B technology providers to build and market integrated customer experience automation (CXA) applications to ActiveCampaign customers With over 85,000 customers using at least one app or integration to power their business, ActiveCampaign, the leader in Customer Experience Automation (CXA), now has more customers using integrations than any other marketing automation provider. ActiveCampaign customers can seamlessly connect to…

New marketing automation application boasts extensive P&C and Benefits content library and natively integrates with Applied Epic Applied Systems announced the launch of Applied Marketing Automation, the industry’s first natively integrated marketing automation application. Applied Marketing Automation allows agents and brokers to quickly build and track marketing email campaigns, delivering relevant, timely content to P&C and Benefits clients and prospects. Leveraging Applied Marketing Automation’s industry-specific…

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

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Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a long history of collaboration. Today, HawkSoft announces that Agency Revolution's cloud-based marketing automation platform Fuse™ and HawkSoft's agency management system can integrate via HawkSoft's new Partner API. Mutual customers can sync data across both systems to access the depth of client and…

Rising importance of chatbots and increasing use of virtual and online channels to result in 15.7% growth of the MAS market, finds Frost & Sullivan Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS)market is expected to perform from 2020 to 2025 under two likely scenarios. The aspirational forecast is under the assumption that the COVID-19 virus will be contained by August 2020 and the global markets will…

Performant Capital announced today that it has formed Dealer Holdings, a leading SaaS provider of marketing automation software and services primarily to automobile repair facilities and dealer service centers, through the acquisitions of MyShopManager and uNotifi. The businesses will continue to operate independently under their respective brands but share best practices across all functional areas. Launched in 2015, MyShopManager provides a best-in-class marketing automation SaaS platform primarily for independent…

Integrated Social Listening into Social Media Management, in the only Marketing Technology Platform That Serves All of a Brand’s Technology, Marketing, and Media Needs in One Portal Silvercrest’s robust proprietary martech portal, Local Marketing Automation Platform (LMap), is the only platform that allows brands to manage and access all of brands’ marketing and media needs from one portal, LMap. Typically, Social Media Management platforms enable multi-unit social media management, with a secondary tier of other…

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

Analyst Firm Recognizes Zift as a TCMA Leader in 2020 Enterprise Channel Management provider Zift Solutions was named as a "Leader" in The Forrester Wave: Through Channel Marketing Automation, Q2 2020 report by Forrester Research, Inc. "We believe our recognition as a TCMA Leader in the 2020 WAVE, including our top ranking in the Strategy category, and the highest scores possible in 11 criteria all underscore ZifONE's unique ability to power the digital transformation that is redefining the channel in 2020 and beyond,"…

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. "Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to…

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing…

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…