Campaigner Launches “Campaigner SMS” to Help SMBs Create Multichannel Marketing Campaigns

Campaigner, the email marketing brand of J2 Global, Inc. , announced the launch of “Campaigner SMS,” a new product to help companies send SMS messages using their same customer list in Campaigner. This new SMS marketing product transforms Campaigner into a multichannel marketing platform for email and SMS marketing. Marketers can use an integrated platform to build, manage, analyze, and test their email and SMS campaigns. People check their phones 85 times per day on average, and SMS messages have 6-8 times higher engagement…

Inuvo’s IntentKey Artificial Intelligence Technology Solution Beats Client KPI by 200% In State Sponsored Marketing Campaign

Campaign data also suggested that certain demographics were more engaging than others, which allowed the refinement of the campaign over time Inuvo, Inc, a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey, the company’s artificial intelligence (‘AI’) technology solution, was able to beat the client’s KPI goals by 200%, reaching more minority pregnant and new mothers in a state sponsored marketing campaign designed to raise…

Podium Launches Tool to Help Local Businesses Elevate Their SMS Marketing Campaigns

Podium Campaigns allows local businesses to create and share compelling text campaigns directly from the Podium platform, engaging customers where and how they want to be engaged Podium, the leading customer messaging platform for local businesses, announced the addition of Podium Campaigns to its existing suite of interaction management tools, allowing local businesses to launch robust SMS text message marketing campaigns directly from the Podium platform. Marketing Technology News: Atos Grows Its Salesforce…

DigDev Direct Announces Solution for California Email Marketing Campaigns

The California marketing landscape is changing. DigDev Direct announces an opt-in email product line to help marketing teams reach consumers without offending them On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. Legislators continue to press to expand the laws and protections included within the act. Today, DigDev Direct, a leading digital marketing firm, announces solutions. DigDev Direct offers a robust suite of opt-in email marketing tools. Every message sent within the system includes…

Viva Entertainment Group Launches a New Marketing Campaign for Monetization and Provides Update to Shareholders

Viva Entertainment Group, Inc, the global entertainment and technology company connecting video content owners and distributors to deliver the world's TV options in all languages on any smart device with a screen, anytime anywhere is pleased to provide a detailed update on corporate highlights and discuss future strategic initiatives. The company announced that, with Vivalivetv having reached a million-plus downloads on Google Play, commencing immediately through June 30th, 2021 Viva has started the new marketing and…

Netflix’s Popular Marketing Campaigns of 2020

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

TELUS Launches Expanded Sales and Marketing Campaign Showcasing Loop Insights’ IoT Solutions Stack Utilizing Both Direct and Indirect…

TELUS commits to expanded sales and marketing support bolstering the partnership’s go-to-market plan targeting the Hospitality, Retail, and Healthcare sectors Loop Insights Inc., a provider of contactless solutions and artificial intelligence ("AI") to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce that IoT partner TELUS is accelerating its partnership with Loop Insights in 2021 by launching a direct and indirect national sales &…

Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns

Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom…

Atlas Partners with Influential to Deliver Inventory-Based Targeting for Influencer Marketing Campaigns and Sales Lift Measurement For CPG…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…

Plannuh Introduces Comprehensive Marketing Campaign and Plan ROI Measurement

Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, announced new functionality that helps marketers reliably and consistently measure the true ROI of their marketing campaigns and their entire marketing plan. Built on unique ability to accurately capture the entirety of marketing investments into plans and their campaigns, the latest release delivers accurate cost-per-outcome (CPO) and return on investment (ROI) insights that allow marketers to track and prove the full business value of…

Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution

Influsoft a cross-platform influencer marketing software developed by a team of award-winning influencer marketing pioneers, announces its official launch, consolidating the best in class marketing analytics and campaign management tools under one roof, providing first-party access to Youtube, FB, Twitch, Twitter. Powered and incubated by Viral Nation, the platform launches with top brand Partners including Activision Blizzard, Canon, Tencent, and Facebook Oculus. Brands are set to spend up to $15 billion on influencer…

Myntra and Infidigit’s Double Wins with its Search Marketing Campaign

Infidigit, a Mumbai-based SEO agency in India, continues to impress with its award-winning spree for exceptional Search Engine Optimization (SEO) strategies that benefitted some of the biggest online brands in India. This time, Infidigit and Myntra walked away with two prestigious gold awards for their successful campaign to drive revenue growth via SEO in Myntra's kids category Indian Digital Marketing Awards 2020 - Best SEO For Website/Universal Search Ranking and SEM Strategy mCube Awards 2020 - Best Search…

Creating Marketing Campaigns with a Human Touch

In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate leads, and convert those leads into new customers with more vigor than before. Marketers are adapting and testing new approaches, and actively reviewing metrics and ROI on digital campaigns to meet leadership and company goals. The pressure is on to deliver. As marketing continues to adapt to the impacts of COVID-19,…

Myntelligence Optimizes Digital Marketing Campaigns and Unlocks Real-Time Business Insights with TigerGraph

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI TigerGraph, the only scalable graph database for the enterprise, announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels…

Weyland Tech Expands New CreateApp Digital Marketing Campaign to Indonesia

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has expanded to Indonesia a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS). The launch in Indonesia follows a successful pilot marketing program recently completed in Taiwan that included new online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. Marketing Technology News: CCPA Is a Major Moment for Data Privacy in This Country The…

Weyland Tech Launches Digital Marketing Campaign for CreateApp in Taiwan Following High ROI Pilot Program

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…

Why Now Is the Best Time to Deploy an SMS Marketing Campaign

The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce. What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot…

Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked IT Professional

Nate, the IT Hero Serves as the Face of the Campaign and Urges Cloud Migration “Before It’s Too Late” Wasabi, the hot cloud storage company, launched a digital campaign (#MigrateWithNate) featuring, ‘Nate,’ the every-person IT pro with a critical message directed squarely at businesses: “Enterprises need to move their data to the cloud in the next five years or they are going to lose their competitive advantage.” Wasabi worked with digital marketing firm Walk West for the marketing campaign, along with viral content…