Factoreal Introduces SMS Marketing Channel to Its Customer Engagement Platform

With this addition, Factoreal is enabling markters to centrally manage SMS, Email, Social Media (FB, Linkedin, Twitter), Social Ads (FB, Instagram), Landing Pages, Website Tracking, Automation Workflows with fewer touchpoints and more control, all from their Factoreal centralized marketing automation hub. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals SMS Marketing is the process of using text messages to communicate with customers about valuable information concerning your business.…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that…

Spotlight on Podcasting as a Viable Marketing Channel for Business

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers

AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. The US will be a priority market in terms of the size of Gen Z and its spending potential. India and China also will represent key arenas as they account for 34…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses…

Amazon Marketing Channel Outshines Google and Facebook Says New Research

North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, Facebook or Twitter, according to new research published by ClickZ An Amazon-focused study by ClickZ Intelligence, produced in partnership with Catalyst, part of GroupM, has found that 63% of companies advertising on Amazon are planning to increase this budget over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The Age of…

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs…

BrandMuscle, the industry leader in integrated local and channel marketing, announced a collaboration with Briggs & Stratton’s Turf and Consumer Products Group, which consists of residential and commercial outdoor products under the Ferris®, Simplicity®, and Snapper® brands. The team will leverage BrandMuscle’s Intelligent Marketing Platform to streamline, optimize, and scale local marketing execution for its dealer channel. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

BDS Marketing & Creative Channel Services Integrate To Form One Connected Commerce Powerhouse: BDS Connected Solutions

As one unified organization, BDS Connected Solutions will significantly expand its scale of operations while maintaining a strong commitment to superior client service, high-quality solutions, and industry-leading results. BDS Marketing, LLC (BDS) and Creative Channel Services, LLC (CCS) have announced that they recently joined to form the industry’s most progressive, sales-powered channel solutions provider: BDS Connected Solutions, LLC. As today’s digital transformation shapes a new generation of products and services…

Choozle Expands Team to Support Cross-Channel Marketing Campaigns

Denver Ad-Tech Company Adds Vertical Specialists to Enable Marketers to Drive Business Success Choozle, a self-service programmatic ad platform, announced today the expansion of their team with key hires to support cross-channel marketing campaigns for brands and marketers in the travel and automotive industry. Marketing Technology News: FDCTech Partners and Integrates Award-Winning SkaleCRM software with Condor FX Trading Platform Since its inception, Choozle has been working diligently at enhancing its easy-to-use,…

Taradel Launches Mapfire, New Multichannel Marketing App For Small Businesses

Taradel today announced the launch of Mapfire, the company’s new multichannel marketing app designed to boost customer acquisition for small businesses. The new app helps advertisers identify high-value prospects and deploy targeted ad campaigns across Google, Facebook, direct mail, and other media channels. Available on desktop and mobile devices, Mapfire also features built-in performance tracking, analytics, and reporting. “We're excited to bring Mapfire to the market," says Jim Fitzgerald, Taradel's founder and CEO.…

For a Second Straight Year, Optimove is Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Optimove, the leading CRM Marketing Platform, announced that Gartner has recognized it as a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs. This is the second straight year Optimove has been positioned in the Challengers' quadrant and fourth consecutive year that it has been recognized in the Critical Capability report in the same space. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds Gartner defines the multichannel marketing hub as a "technology…

Salesforce Positioned as a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

Salesforce , the global leader in CRM, announced that Salesforce has been positioned by Gartner as a Leader in its 2021 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce Marketing Cloud. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software "Today's digital-first customer expects companies to understand their needs and engage them with relevancy," said Michael Kostow, EVP & GM, Marketing Cloud, Salesforce.…

OneAffiniti and Contentstack Partner to Deliver Content Marketing Capabilities for Global Channel Partners

Combination of Through-Channel Marketing and Agile headless CMS offers brands ability to expand beyond English-speaking markets globally Contentstack, the leading Content Experience Platform (CXP), today announced a partnership with OneAffiniti, a provider of through-channel marketing solutions for the world's largest technology brands and their 3,500 channel partners. As part of the partnership, OneAffiniti has integrated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform to accelerate…

Acoustic Placed as a Leader in 2021 Magic Quadrant for Multichannel Marketing Hubs

Acoustic, an open and independent marketing cloud and analytics provider, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for May 2021*. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute. Marketing Technology News: Clinch Secures $10M in Series A Funding Round to Support Accelerated Growth and Increasing Demand… Acoustic, and its multichannel marketing hub the Acoustic…

SAS a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

SAS unique as it provides everything a business needs for orchestrating complex customer journeys via a single integrated marketing suite Decreasing budgets, changes in consumer behavior and the sudden move to digital channels has led marketing leaders to reimagine their approach to MarTech stacks. SAS a leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs. SAS, recognized as a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubsi based on completeness of…

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify…

With the comprehensive integration between Calix Marketing Cloud and industry-leading email marketing platform Mailchimp, Calix launches the first of many integrations with major “MarTech” platforms to help marketers automate the creation and execution of targeted campaigns that eliminate churn and grow revenue Calix, Inc., today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud. This is the first step in a journey to enable broadband service providers…