Selligent Marketing Cloud Powers The United Nations Refugee Agency’s Annual Charity Campaign Delivering 30% Growth in Donations

Digital Campaign Leverages Personalized Content and Journeys to Maximize Engagement and Contributions Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, unveiled the results of a recent campaign with the UNHCR: The UN Refugee Agency. Working closely with agency partner, Acxiom, Selligent’s omnichannel platform supported the organization’s Ramadan digital Campaign for the MENA region, resulting in a 30% lift in donations from the previous year and an impressive 23% open rate for the…

CM Group Announces Acquisition of Selligent Marketing Cloud

CM Group, an Email Marketing company, announced the acquisition of Selligent (Selligent Marketing Cloud). This is CM Group's fifth acquisition in the past 24 months and makes it the largest family of multichannel marketing and email companies worldwide. The purchase was done from HGGC. “Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands” - Wellford Dillard CM Group has more than 70,000 customers for its products including Campaign…

CM Group Acquires Selligent Marketing Cloud

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide. CM…

ActionIQ Launches InfiniteCompute: Next Generation Customer Data Platform Technology To Outperform Marketing Clouds

Forrester Study of ActionIQ with InfiniteCompute Confirms 'Best-in-Breed' Capabilities & Shows Over 500 Percent Return on Investment ActionIQ, the leading Enterprise Customer Data Platform (CDP), announced general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large enterprises' demand for customer data management within a CDP. ActionIQ invested more than 3 years of R&D to develop and release…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment With 360 Advanced

Selligent Marketing Cloud, (“Selligent”), the intelligent omnichannel cloud technology company, announced that it has successfully completed its System and Organization Controls (SOC) 2, Type 2 examination, as well as their 2020 HIPAA Security Compliance Assessment. These achievements reflect Selligent’s long-standing commitment to data security and protection. SOC 2 is an internationally recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA). Successful completion of the…

Minnesota Vikings Selects Selligent Marketing Cloud to Deliver Engaging and Relevant Omnichannel Experiences to Diverse and Growing Fanbase

NFL Team to Leverage Artificial Intelligence to Extend Fan Access to Highly-Personalized Content During Unprecedented Off-Season Selligent, the intelligent omnichannel cloud technology company, announced that National Football League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create new ways to interact with players, and use relevant content to ensure memorable and…

Minnesota Vikings Selects Selligent Marketing Cloud to Deliver Engaging and Relevant Omnichannel Experiences to Diverse and Growing Fanbase

Selligent, the intelligent omnichannel cloud technology company, today announced National Football League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create new ways to interact with players, and use relevant content to ensure memorable and purposeful touchpoints with the team. In a time when professional sporting events have been suspended across multiple leagues,…

Former Salesforce Marketing Cloud Executive Ed Frederici Joins Terminus as CTO

Terminus, the leading account-based marketing platform, announced former Salesforce Marketing Cloud executive Ed Frederici has joined as chief technology officer to drive continued innovation as Terminus builds the only all-in-one full-funnel ABM platform. Ed Frederici brings more than 18 years of IT leadership experience. Before joining Terminus, he served as CTO for leading enterprise technology companies Cheetah Digital and Salesforce Marketing Cloud, in addition to Pacers Sports & Entertainment. Frederici also…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

Clevertouch Releases Momentum Software for Salesforce Marketing Cloud to Revolutionise Email Workflow

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal for all users of the…

Selligent Marketing Cloud Named a Leader in G2 Mid-Market Grid Report for Marketing Automation for Second Quarter in a Row

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment, with 360 Advanced Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA…

MarTech Interview with Abhay Singhal, CEO at InMobi Marketing Cloud

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February…

Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting

Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud's Data Management Platform (DMP). With this agreement, Gamut, a business started by Cox Media Group and a leader in local over-the-top (OTT) advertising, will use Nielsen's DMP to help advertisers achieve a richer understanding of consumers, intelligently target audiences, and drive better business outcomes. As OTT platforms continue…

Microsoft Azure Tapped as Public Cloud Provider for Salesforce Marketing Cloud

‘By Bringing Together the Power of Azure and Microsoft Teams with Salesforce, Our Aim Is to Help Businesses Harness the Power of the Microsoft Cloud to Better Serve Customers,’ Says Microsoft CEO Satya Nadella. Salesforce has chosen Microsoft Azure as its public cloud provider for its Salesforce Marketing Cloud and announced a new integration to connect the Salesforce Sales and Service Clouds with Microsoft Teams. Moving its Marketing Cloud to Microsoft Azure will allow Salesforce to optimize its performance as…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…