Work From Home Is the Future. Should We Start Substituting Marketing Communications?

Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. That’s a big one-eighty for firms that invested huge sums of money building their campuses. But the tech giants can afford to be wildly wrong here. The rest of us need to be wary, not just because the wholesale embrace of WFH is happening during a crisis, but because it runs contrary to some fundamental truths. Work From Home (WFH) Increases Productivity, But There’s a Big Catch. You’ve…

Weatherford Wins Two Crystal Awards for Marketing Communications Excellence

Weatherford International plc announced it was awarded two Crystal Awards for Marketing Communications excellence by the American Marketing Association (AMA). The winning campaigns were awarded to Weatherford in the categories of Best Marketing Campaign for ForeSite® Flow and Best Special Event Marketing for the Victus™ automated managed pressure drilling (MPD) riser system. Weatherford helps customers to transform their operations using both of these oilfield technologies: ForeSite Flow is the world's first full-range,…

Multiplied Marketing Communications Acquires Blockchain Marketing Communications Firm Multiplied

Multiplied Marketing Communications LLC announced the acquisition of Multiplied LLC, a premium blockchain marketing communications firm, for an undisclosed sum. Co-founders Nancy Li and Hector Espinoza have sold the company to Ben Noble, a former partner and director of public relations at Multiplied. With this acquisition, Noble plans to expand the agency’s offering to include public relations, brand development and other services catered toward the burgeoning blockchain and cryptocurrency industry. “The blockchain…

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

Champlain College Announces Online Bachelor of Science in Marketing Communication

New Interdisciplinary Degree ARMS Adult Learners with Integrated Skills and Knowledge for Modern Marketing Careers Champlain College Online, a leader in career-focused adult higher education, announced a new interdisciplinary online degree, Bachelor of Science (B.S.) in Marketing Communication. @ChamplainEdu Online announces new BS in Marketing Communication. The #degree helps adult learners and professionals in #marketing, #publicrelations and #communication learn skills across industries and stay current. #HigherEd…

Signallamp Retains Sage Growth Partners for Strategic Marketing Communications Services

Leading Chronic Care Management Firm Selects Sage for Healthcare Marketing Expertise Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, announced that it has been retained by chronic care management provider Signallamp Health as its agency of record. As part of the ongoing relationship, SGP will deliver strategic content development, communications, and lead generation services. Based in Scranton, PA, Signallamp Health works as an extension of the physician practice to…

The Relevancy Gap: Businesses Believe Marketing Communications Are Effective; Consumers Disagree

Twilio recently published a fascinating, complimentary Customer Communications Report 2017 to determine any discrepancies between how well companies think marketing and how well consumers perceive businesses’ marketing efforts. The sample was sizeable, surveying digital communications leaders at 413 companies in the U.S., 284 in the UK, and 170 in Australia; and surveying 1,018 consumers in the US, 515 in the UK, and 512 in Australia. The results show a shocking delta between how businesses think they’re doing and how…

MediaVillage Analysis Suggest Marketing Communications Spend in Media Buoyed Largely by Growth of Digital

Mediavillage Analysis Shows Digital Spend Continues To Replace Declines In Linear Investments A new analysis by MediaVillage, which has been tracking media and marketing expenditures since 1988, shows that the total investment in marketing communications has remained flat since 2010, and is projected to increase by 2.8% from $580 billion in 2010 to a projected $596 billion in 2020. Jack Myers, Media Ecologist and founder of MediaVillage, said, “When factoring inflation, the real dollars invested by marketers in the US…

Interview with Luca Di Persio, Head of Global Marketing Communications – Mosaicoon

"A good idea must be explained in the elevator time: from ground floor to tenth floor."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m in charge of Global Marketing and Communications at Mosaicoon, the award-winning tech company  - Facebook Marketing Partner - specialized in Video Advertising and Digital Marketing. I lead the overall marketing strategy, the local marketing mix - according to the different goals of each country - and the digital strategy. I have been working…

Daminion Has Made Its Digital Asset Management System Even More Efficient for Marketing and Communications Departments

Daminion has enhanced its Digital Asset Management system, making it even more robust and efficient for marketing, communications, and design departments. The software is now tooled up with a new interface, commenting features, and new integrations. Marketing Technology News: Are You Using Your Marketing Technology to Create a Better Website Experience? An update was released for the on-premises and cloud versions of the Daminion Digital Asset Management system, which will delight the marketing and comms departments…

Fair Appoints Multicultural Communication Leader Toni Harrison As Chief Marketing Officer

The award-winning agency founder joins the fintech's charge to close racial wealth and opportunity gaps Fair, a multilingual neobank and financial services platform, names Toni Harrison as its Chief Marketing Officer. The award-winning communication veteran, multicultural engagement strategist and agency founder joins Fair following its successful $20 million raise in 40 days and ahead of its upcoming launch. Marketing Technology News: Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected…

ddm marketing + communications Publishes Whitepaper On Improving Physician Engagement and Satisfaction

Full-Service marketing firm continues to provide thought leadership expertise to healthcare clients throughout the country Physician burnout is on the rise. Across the country, the ability to practice medicine and care for patients is increasingly impacted by ongoing government regulations and administrative requirements. Marketing Technology News:MediaKind Advances Viewing Experience Through Integration Of Dolby Vision HDR Technology As physician burnout increases, patient care and volumes are negatively impacted,…

Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

Nielsen Names Jamie Moldafsky As Chief Marketing And Communications Officer

Savvy Industry Veteran Moldafsky Will Run the Integrated Global Function for the Nielsen Global Media business Nielsen Holdings plc announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. Previously, Moldafsky was Chief Marketing Officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including Global Brand Strategy and Management, Product Marketing, Media, Research and Analytics,…

Ciena Names Joe Cumello Senior Vice President of Global Marketing and Communications

Ciena has promoted Joe Cumello to Senior Vice President (SVP) of Global Marketing and Communications. Joining President and CEO Gary Smith’s direct leadership team, Cumello assumes responsibility for harmonizing the company’s messaging platform, advancing its brand and driving engagement with key stakeholders, including customers, partners and employees. Marketing Technology News: Kount Joins Adobe Exchange as Accelerate Partner Cumello has served as Ciena’s Vice President and Chief Marketing Officer (CMO) since 2017,…

SoundExchange Appoints Entertainment Industry Leader Esther-Mireya Tejeda as Chief Marketing and Communications Officer

SoundExchange announced the appointment of Esther-Mireya Tejeda as chief marketing and communications officer, strengthening the company's executive team as it works to reshape and modernize the music industry. Tejeda will report to SoundExchange President and CEO Michael Huppe. Tejeda will oversee the company's brand strategy and marketing, global communications and public relations, industry relations, and public policy groups as well as a team of nearly two dozen marketing and communications professionals, multiple…

Mashreq Appoints Aimee Peters as Group Head of Marketing and Corporate Communications

With more than 20 years' experience as a marketing and brand leader across the Middle East, South Africa and UK, Aimee joins the Mashreq leadership team to strengthen brand and corporate reputation to drive business growth Mashreq, one of the leading financial institutions in the UAE, has appointed Aimee Peters as its new Group Head of Marketing & Corporate Communications. Aimee has over 20 years of experience in Marketing, Communications and PR, across the Middle East, South Africa and the UK. Prior to joining…

Veritone Appoints Head of Communications, Business Unit Marketing Leaders

Mission to Present Powerful, Unified Vision as Veritone Accelerates Growth Into New Global Markets Veritone, Inc., a leading provider of artificial intelligence (AI) technology and solutions, announced the appointment of Thor Valdmanis as Senior Vice President, Corporate Communications, Locke Truong as Vice President of Marketing for Media & Entertainment and Monetization and Ryan Bazler as Vice President of Marketing for aiWARE. "Veritone’s world-class technology is ready to take the main stage and lead the AI…

Urban Catalyst adds Angela S. Hwang as Director of Marketing and Communications

Urban Catalyst, an Opportunity Zone Fund focused on ground-up development projects in Silicon Valley, announced today that it has hired Angela S. Hwang as Director of Marketing and Communications. "We are excited to welcome Angela aboard as our first senior, director-level hire for our Marketing and Communications team," said Urban Catalyst Founder Erik Hayden. "Angela has achieved great success in marketing across a variety of industries, and we look forward to her applying this expertise in communicating with the…