Pegasus Residential, a Top 50 Multifamily operator, has partnered with REPLI to offer streamlined digital marketing solutions to their properties across the Southeast, Texas and Virginia. REPLI, a prop-tech company headquartered near Atlanta, offers custom software solutions exclusively for multifamily properties, supported by their in-house digital agency. Both Pegasus Residential and REPLI understand the need to offer flexible digital marketing solutions for any owner, asset type or budget. With REPLI as a partner,…

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

- New Video Tool Serves to Reduce Costs and Ease of Marketing Efforts for All Shopify Merchants - Shopify Merchants See 7X ROI With Promo.com Video Ads on Facebook Promo.com, the world's leading video creation platform for businesses, launched a new video marketing tool for Shopify merchants. The Promo.com Video Maker app is now available on the Shopify App Store. Free at launch, the new video app is now available to more than 1 million Shopify merchants. Integrating video marketing efforts with Shopify leads to an…

Two Tampa Bay Companies Team Up For Growth in Cloud Voice and More Today, two Tampa Bay companies have announced a unique collaboration that will empower local telecom and IT service businesses with the tools needed to compete more effectively against the larger national brands. SkySwitch, the leading channel-exclusive white label Unified Communications as a Service (UCaaS) provider, has selected Marketopia to deliver turnkey marketing programs for its rapidly growing North American network of over 500 cloud voice and…

Sairam Vedam Joins as Chief Marketing Officer to Accelerate the Company’s Rapid Global Growth Innominds, a specialist provider of Digital Transformation and software product engineering services for leading enterprises and global software product companies, announced it has appointed a global marketing leader Sairam Vedam as its Chief Marketing Officer. “Our vision to help next-generation businesses unlock the true value of Digital, leveraging our proven expertise across Devices, Apps and Analytics backed by AI, ML, IoT,…

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

OneConnect Financial Technology Co., Ltd (OneConnect), an associate company of Ping An Group, won the "Kotler New Marketing Year Successful Overseas Marketing Award" at the prestigious "2019 Kotler Future Marketing Summit" held in Beijing on 12 October. OneConnect's win is an affirmation of its outstanding global marketing efforts that successfully export Ping An's technologies to leading financial institutions outside of China within a short span of one year or so. Philip Kotler, known as the "father of modern…

Lynk, a global leader spearheading the “Knowledge as a Service” (KaaS) sector, announced the appointment of Kimberley Cole as the Global Head of Sales, and Liam Bussell as the Global Head of Marketing. Cole joined Lynk from Thomson Reuters (now Refinitiv), while Bussell joined from Diginex. @Lynkglobal announces new hires @kimberleycole @lpbussell to lead Sales and Marketing #wearelynk #KaaS Cole has an extensive background in financial services and technology with over 25 years’ experience as a recognized global sales and…

Financial Technology Company Adroit Trading Technologies Has Appointed Bob Kubala as Head of Sales and Marketing to Drive Expansion Bob Kubala joins Adroit Trading Technologies to lead the company's sales and marketing efforts after spending 4 years at Finastra where he led Sales and Account Management for the Treasury, Capital Markets, & Investment Management segment. Prior to Finastra, Mr. Kubala spent 14 years as Vice President, Sales at FactSet. "Adroit has developed the first O/EMS for OTC and derivatives…

Program Automates Ads That Launch as Soon as Property Hits the Market ERA Shields Real Estate, one of the most established and respected real estate firms in Colorado Springs, launched a digital advertising program for their newly listed properties. The Adwerx Enterprise Automated Listing Advertising Program generates digital ads on properties as soon as they are listed. Adwerx ads are formatted for maximum efficiency and deliverability, displayed to a preselected target audience based on location and online browsing…

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

Fuse released new data on tips to use Snapchat at an event.  Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like Bitmoji avatars and more. For marketers, Snapchat can be a valuable tool to build excitement…

TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform. The collaboration will bring more precision and relevancy to audience targeting and…

Invoca announced a new set of features for marketers who drive calls to many physical locations, such as health clinics, local insurance agents, bank branches, and hotel properties. For the first time, corporate marketers can have a single source of data and a centralized process for attributing revenue from calls to multiple destinations, while maintaining a consistent experience across digital, voice, and in-store, and understanding conversation trends at scale. "At Dignity Health, providing high-quality health care to…

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

A Recent Poll Found That Most Small Business Owners Are Unsure of What They Need to Have a Vibrant Social Media Presence The social media usage is on the rise and businesses are looking to benefit from the increased exposure, one question is repeatedly asked by the business owners: How can my business use social media effectively? Get Social Media Milwaukee conducted a recent poll of 500 small business owners across the US and unearthed some pretty surprising results. They were asked the following question: As small…

Heard the one about the digital business that turned its back on conventional marketing and trebled engagement rates with their customers as a result? If you’re in mobile - to any extent - you should probably pay attention. Icelolly.com, a fast-growing UK-based travel comparison site, has put big data to good use, delivered the kind of mobile experience that users expect, and seen plenty of benefits from that approach. Setting The Scene I recently spoke to Darren Kunar, CRM Communications Manager with icelolly.com - the…

BlueGreen Water Technologies, Ltd. (BlueGreen), a global cleantech company dedicated to solving the global epidemic of harmful algal blooms in drinking water, recreational, and agricultural waterbodies, has retained The Pollack PR Marketing Group (PPMG) to raise awareness for the company's innovative rapid solutions. BlueGreen is committed to treating all bodies of water contaminated with cyanobacterial toxic blooms, also known as "blue green algae," which harm the environment and pose a serious health threat to humans…

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…