How Kieran O’Brien Is Disrupting The Influencer Marketing Industry With MediaKits.com

Kieran O’Brien is the 21 year old Co-Founder and Chief Executive Officer of MediaKits.com - a software as a service (SAAS) for social media influencers, bloggers and music artists to create electronic press kits, using real-time, application program interface (API) data and Google Analytics. Based in Scottsdale, Arizona, he is also the Founder of a digital marketing company that has helped hundreds of automotive shops around the world maximize revenue and grow their customer base. Marketing Technology News: Infor and…

Marketing Industry Veteran Jeff Stelmach Joins Stadiumred Group as President

Former President of Mosaic and marketing industry leader joins fastest-growing marketing collective in the world to support future growth, continued scale, and global client acquisition Stadiumred Group, the fastest-growing marketing collective in the world, announced that marketing and media industry veteran Jeff Stelmach has joined as Group President. Stelmach will report to Founder and Group CEO Claude Zdanow, where he will oversee core initiatives to support the company’s global growth vision, including agency finance…

SMS Archives Reaches New Milestone in its Journey to Serve Marketing Industry Leaders with Text Message Inspiration

SMS Archives, the leading search engine for text message marketing examples, has reached a new milestone, amassing more than 2,000 text messages in its free public resource of sample SMS marketing campaign examples from some of the world’s most popular brands, with new text messages added daily. Powered by Tatango, the leader in text message marketing software, SMS Archives is a resource for marketers who are seeking inspiration and examples of how top brands are using text marketing to generate revenue, promote special…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

BrandGraph Reveals 34% Rebound In Influencer Marketing Industry Travel & Tourism Content

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19. The industry brief is based on data surfaced by BrandGraph, IZEA’s proprietary social intelligence platform focused on the influencer marketing space. The platform is used to identify, compare, and contrast momentum across…

Icon Source Democratizing Sports Marketing Industry

Company Empowers Brands of all Sizes to Access, Engage and Acquire Athletes For Endorsements, Appearances, Speaking Events and Social Media Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches its secure on-demand marketplace, giving brands direct access to the world’s most elite athletes and emerging stars. With more than 500 athletes on the platform, Icon Source brings the high-net worth and formerly exclusive sports endorsement market beyond Fortune 1000 by providing…

Zeotap Announces ID+, A Privacy-Compliant Universal Identity Initiative for the Marketing Industry

Its universal identity initiative aims to overcome challenges posed by the demise of third-party cookies and other platform identifiers Global customer intelligence platform zeotap announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The ID+ project is an open invitation to the entire industry to collaborate on a collective…

Five Trends That Will Shape the Influencer Marketing Industry in 2020

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

AI Tipped to Revolutionise Marketing Industry as Sector Attracts $2.5BN of Investments in 2018

Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released by leading technology advisory and investment firm GP Bullhound. AI and the Services Revolution reveals that investments in marketing-related AI have grown steadily, with $2.5bn of investments in emerging companies in 2018 – and $1 billion invested in Q2 2019 alone. A total of $11bn has been invested in the sector since 2014. While North America accounts for the majority of funding into AI…

Blockchain Solutions Provider Aqilliz Unveils Enterprise Product Lines for the Digital Marketing Industry

Announced at ad:tech London, Aqilliz aims to facilitate a frictionless digital platform economy with authentic value discovery Aqilliz, a blockchain solutions provider that looks to restore authentic value discovery to the digital marketing landscape, officially launched at this year’s ad:tech London conference. The venture was announced during a fireside discussion titled “Authentic Value Discovery on Blockchain” between CEO Gowthaman Ragothaman and Zilliqa President and Chief Scientific Officer Amrit Kumar. Aqilliz aims…

Litmus Expands Executive Team to Lead Email Marketing Industry

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, product development, and data privacy/security. The new executives, who have joined the company over the last several months, bring industry and domain expertise that will help strengthen Litmus's market leadership, extend the company's product offerings, and grow its global user base. "Email continues to be the strongest marketing channel with unmatched ROI,…

Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…

Millennials’ Preference for Authentic and Transparent Content Shakes up Global Influencer Marketing Industry, New Report Finds

The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change. The report, which stems from a survey…

Engagio Strengthens Executive Team with Two Marketing Industry Veterans

Both Add Valuable Marketing Expertise to Support Growth and Expand the Customer Base Engagio, a leading provider of account-based software and solutions, has expanded its leadership team with the addition of two executives with extensive backgrounds in marketing technology. Cheryl Chavez joins the company as Chief Product Officer, where she will be responsible for leading product strategy, UI/UX and the development and management of the company’s product roadmap.  Most recently, she was Group Vice President of Product…

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…

Payoneer Lights Up the Digital Marketing Industry with Rapid Growth, Corporate Partnerships and Working Capital Offering

Payoneer Announces Triple-Digit Volume Growth and Partnerships with the World’s Leading Digital Marketing Brands Payoneer, an innovative cross-border payments company that drives global commerce, announced an accelerating growth and an increase in international activity across the digital marketing industry. Over the past year, the company reports triple-digit volume growth, an impressive roster of new corporate partners, and new services aimed at fueling the expansion of the industry. Connecting the world’s leading digital…

Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns

The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across All Major Channels Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of the first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC). As an integrated part of Bidalgo’s multi-channel user acquisition software, the company’s new UAC solution gives marketers a competitive edge by…

10 Best SEO Names-Top SEO Agencies Selected by Online Marketing Industry

 10 Best SEO Has Announced Its Selection of Top SEO Companies After the greater part of a decade and thousands of pages of content, the online industry magazine 10 Best SEO has again begun adding to its portfolio of content. Well-known for its SEO tips, daily blog, and ever-expanding directory, this website has catered to users both within and interested to learn about the SEO and online marketing sectors. For over six years, 10 Best SEO has been providing varied media, news and updates for the marketing sector via its…

Reely Appoints Industry-Leading Executives to Strengthen Data Science, Marketing, and Business Development for AI-Powered Sports and Esports…

Digital Entertainment Leader Maria Consuelo Gonima Joins as Chief Operating Officer and Esports Veteran Bryan Yale Joins as Chief Data Officer Reely, the AI-powered real-time content automation platform, today announced two new executive roles with the appointment of digital entertainment executive Maria Consuelo Gonima as Chief Operating Officer and esports analytics veteran Bryan Yale as Chief Data Officer. Reely's new executive leadership will report to CEO Daniel Evans and enhance its strategy to provide the most…

Practice Made Personal: Levitate Announces Integration with Clio to Bring Keep-in-Touch Marketing to Legal Industry

Levitate, the keep-in-touch marketing platform, started by former ShareFile founder Jesse Lipson, announced their latest integration with Clio, the leader in cloud-based legal technology, to make it easier than ever for attorneys to drive relationship-based business. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Combining Levitate's pioneering approach to nurturing networks with Clio's practice management platform gives attorneys a clear advantage over…