Measurements, analytics, metrics and results – they are the pillars of all marketing efforts undertaken to prioritize customer journey across …
Mobile Marketing Company Madup Secures 13.4 Billion KRW Investment
Growth and Expansion of the Mobile Ad Market Are Expected Madup, an ad-tech based mobile marketing company, announced that it …
New Study Reveals That Half of Auto Dealers Overspend on Marketing, With No Measurable Return On Investment
First Data Study Focused on Marketing ROI for Auto Dealerships Finds That Many Dealers Invest to the Point of Diminishing …
YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018
Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile …
Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments
Company Outlines Strong Global Growth; Signals Rapid Adoption of Global Localization Automation Cloudwords Inc., the leading Marketing Globalization Platform, announced …
Facebook Marketing Partner Smartly.io Closes $20 Million Investment in Secondary Funding Round
Smartly.Io To Expand Leadership Team With Top Ad Industry Talent To Acquire New Customers With More Tailor-Made Solutions Smartly.io, a …
Short-Sighted Investment in Marketing Automation Detrimental to Customer Experience, Says Yonder Digital Group
Yonder Digital Group research shows that human interaction is key to a good customer experience. 60% consumers don’t complete an intended …
Mobile Gifting Platform, Bitmo, Announces $3 Million Seed Funding Investment
New Platform Modernizes Gift Card Industry, Driving Revenue for Retailers and Consumer Flexibility Bitmo, a mobile gifting and payment platform …
95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey
Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a …
Kenshoo Marketing Platform Announces Google Cloud Integration
Marketers Can Now Easily Utilize the Combination of Kenshoo with Google Cloud and Data Studio for Immediate Migration and Unification …
Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform
Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has raised $50 million in Series C …
Pantheon Hires Roland Smart as Head of Marketing
New Executive Hire with 20 Years of Marketing-Focused Tech Experience Reaffirms Pantheon’s Dedication to Bringing Agile Marketing to the Enterprise …
Leading Influencer Marketing Platform Buzzoole Bolsters Global Growth with Senior Hires
Leading influencer marketing platform Buzzoole has added more strategic global firepower to its senior team with the appointments of Manola …
Marketing Evolution Scoops $26.1 Million Funding; Sets the Bar for Marketing Data Quality & Measurement
Continuing to Set the Bar for Data Quality, Measurement and Optimization in Marketing, Company Will Extend into New Geographies and …
Workfront Chooses Allocadia to Optimize Marketing ROI
Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing …
SAS Announces $1 Billion Investment in AI
Commitment Includes New Advanced AI Technologies and Solutions & AI Accelerator Program Offering Skills and Support SAS, driving the future …
Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital
The Acquisition Is the Latest Step in Growing the Experience Agency’s Programmatic Advertising Capabilities in Europe Accenture has acquired Storm Digital, a …
TechBytes with Cristina Olmo, VP of Marketing, Wrike
Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, …
Adthena Raises $14 Million in Series a Funding, Strengthening Its Position as the Leading Search Marketing Intelligence Solution
Updata Partners Joins the Adthena Board to Accelerate Adthena’s US Growth in Addition to Product Developments and Improvements Adthena, the …
Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children
Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer …