Measurements, analytics, metrics and results – they are the pillars of all marketing efforts undertaken to prioritize customer journey across …
Klaviyo Closes $150 Million Investment from Summit Partners to Help Businesses Grow Faster Through Owned Marketing
Market Leader Announces First Major Equity Transaction and Plans to Build a Technology Powerhouse in Boston Klaviyo, the SaaS company …
Mobile Marketing Company Madup Secures 13.4 Billion KRW Investment
Growth and Expansion of the Mobile Ad Market Are Expected Madup, an ad-tech based mobile marketing company, announced that it …
New Study Reveals That Half of Auto Dealers Overspend on Marketing, With No Measurable Return On Investment
First Data Study Focused on Marketing ROI for Auto Dealerships Finds That Many Dealers Invest to the Point of Diminishing …
YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018
Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile …
Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments
Company Outlines Strong Global Growth; Signals Rapid Adoption of Global Localization Automation Cloudwords Inc., the leading Marketing Globalization Platform, announced …
Facebook Marketing Partner Smartly.io Closes $20 Million Investment in Secondary Funding Round
Smartly.Io To Expand Leadership Team With Top Ad Industry Talent To Acquire New Customers With More Tailor-Made Solutions Smartly.io, a …
Short-Sighted Investment in Marketing Automation Detrimental to Customer Experience, Says Yonder Digital Group
Yonder Digital Group research shows that human interaction is key to a good customer experience. 60% consumers don’t complete an intended …
Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major Improvements
As Patients Increasingly Seek Care Outside of a Healthcare Organization’s Homepage, the Healthcare Sector Recognizes Its Need for Improved Off-Website …
PMG Launches Marketing Intelligence Platform — Meet Alli
Alli, PMG’s Marketing Intelligence Platform, Combines the Power of Humans and Technology to Give Marketers a Single View of Their …
Only 6% of Small Businesses Focused on Retaining Customers, Despite Main Digital Marketing Goal of Increasing Sales
Small Businesses Recognize the Value of Digital Marketing, but Lack the Necessary Budget and Resources to Maximize Their Efforts, According …
Expanse Appoints Sherry Lowe as Chief Marketing Officer
Lowe joins Expanse to Lead Global Marketing and Accelerate the Company’s Rapid Customer Growth across Fortune 500 and Government Organizations …
Admetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunities
Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, …
Cardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption
The 4th annual installment of Cardinal Path‘s State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers uncovers trends …
Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry
Key Bullhorn Partners Combine Efforts to Showcase Unique Benefits of Integrating Technologies to Enhance Marketing and Applicant Tracking Salesfusion, by …
Data: Investment in Workplace Communications on the Rise
New Research Reveals Investment in Workforce Communications on the Rise a New SocialChorus Study Finds Organizations Are Spending More on …
SpotOn Raises $40 Million Funding Round Led by Franklin Templeton and Dragoneer Investment Group
Next Generation Payments and Software Company Will Use Capital to Accelerate Growth and Fuel Expansion into New Markets SpotOn Transact, …
The Mars Agency Introduces Marilyn, the First End-To-End, AI-Enabled Predictive Commerce Intelligence Platform for Marketing to Shoppers
Built on Innovation and with Watson, IBM’s AI Platform, Marilyn Takes the Guesswork out of Marketing to Shoppers The Mars …
Cvent Acquires DoubleDutch to Accelerate Its Investment in Mobile Event Technology
Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has acquired DoubleDutch, one of the unique leaders …
NICE Research Study Finds 91% of Contact Center IT Staff Consider Compliance Software Investments a Priority
Research Indicates That Solutions Comprising Analytics and Automation Empower Contact Center Employees to Better Ensure Compliance NICE announced the results …