Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. One of the key fundamental shifts in marketing over the years has…
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Flexible offering combines leading creative analytics and workflow to improve speed of delivery and creative impact at scale  VidMob, the leading platform for Intelligent Creative, today announced a new SaaS platform offering that provides…
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Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities in highly competitive environment Nielsen announced the expansion of its Nielsen Impact Score service to cover the most…
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Fourth annual Localized Marketing Benchmark Report offers look at competitive landscapes across industries and defines success for digital marketers SOCi, the marketing platform for multi-location brands, announced the results of its…
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Leading Compact Equipment Manufacturer Uses BrandMuscle to Align Local Marketing Execution with Corporate Strategy and Increase Dealer Marketing Maturity BrandMuscle, the industry leader in integrated local and channel marketing, announced…
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Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across…
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International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World Perform (Perform, LLC), named the #1 Performance Marketplace Worldwide by mThink Blue Book Survey for five consecutive…
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The Operational Marketing Index (OMI) measures a marketing department's operational marketing performance and provides best practices for improvement Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform,…
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Acquisition Enhances Yum! Brands’ Ability to Make Smart Data-Driven Marketing Decisions; Integrates New Technology Talent into Company Yum! Brands, Inc., today announced that it has entered into a definitive agreement to…
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New Solution Scores Channel Partner Marketing Performance and Provides Recommendations for Improvement BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has launched Channel Partner…
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Enhanced datasets and end-to-end platform improvements help marketers power their creative decisions  Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today…
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Appier's unique deep learning AI model enables marketers to achieve multiple goals at once, ensuring high-quality user acquisition and improved ROI Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an…
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Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing…
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Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its…
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Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions…
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Company recognized for excellence in delivering real-time insights to help marketers maximize ROI Allocadia, the creators of the Run Marketing movement, was named Best Marketing Performance Management Company by the 2019 MarTech…
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TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that the TapClicks…
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Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help marketers to modernize the goal-setting process by forecasting outcomes and…
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The Brand Will Combine Technology and Creativity Solutions to Deliver a Seamless Customer Journey International digital media specialists, NMPi announces it has partnered with Dutch travel company, Eurail.com to drive the performance of…
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Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, launched Digital Source Tracker, an easy-to-use platform…
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