Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find …
Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company
Company recognized for excellence in delivering real-time insights to help marketers maximize ROI Allocadia, the creators of the Run Marketing …
TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards
TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow …
Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance
Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help …
Eurail.com to Enhance Digital Marketing Performance with NMPi solutions
The Brand Will Combine Technology and Creativity Solutions to Deliver a Seamless Customer Journey International digital media specialists, NMPi announces …
Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel
Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance …
Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance
Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, …
DiscoverOrg Redefines the Way You Measure Event Marketing Performance
DiscoverOrg Adds New Expanded Data-Matching Capabilities Enable Sales and Marketing Teams to Build, Enrich and Cleanse Target Prospect Lists – Starting …
3 Pivots Marketers Need to Make to Improve Marketing Performance
From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands …
Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management
One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and …
Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform
Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have completed …
Inside Marketing Boosts Sales Performance With Vonage
Vonage, a global business cloud communications leader, announced that Inside Marketing, who partners with technology companies to accelerate inside sales, …
Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index
Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, …
Merkle Named a Strong Performer Among Performance Marketing Agencies
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies …
Digital Marketing Leader REQ Acquires Performance Marketing Agency IMI
REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one …
Performance-To-Pay for Scaling Partner Marketing Programs
Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks …
Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform
Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform …
Rakuten Marketing’s DealMaker New York to Share Key Findings to Enable Better Online Performance for Marketing Leaders
Professor Ayanna Howard, Ph.D. to Keynote Rakuten Marketing will host another of its anticipated networking events, DealMaker, on Wednesday, June …
Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs
New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete …
Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing
This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those …