Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help …
Eurail.com to Enhance Digital Marketing Performance with NMPi solutions
The Brand Will Combine Technology and Creativity Solutions to Deliver a Seamless Customer Journey International digital media specialists, NMPi announces …
Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel
Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance …
Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance
Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, …
DiscoverOrg Redefines the Way You Measure Event Marketing Performance
DiscoverOrg Adds New Expanded Data-Matching Capabilities Enable Sales and Marketing Teams to Build, Enrich and Cleanse Target Prospect Lists – Starting …
3 Pivots Marketers Need to Make to Improve Marketing Performance
From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands …
Allocadia and Sojourn Solutions Partner to Help Organizations Optimize Marketing Performance
CMOs Must Think Beyond the Campaign to Impact, Strategic Planning and Performance Management Allocadia, a leader in Marketing Performance Management (MPM), and …
Branch Announces Deep Linked Email Partnership with Eight New Email Service Providers to Enhance Email Marketing Performance on Mobile
Branch, the linking infrastructure for the world’s best apps, announced product partnership of its Deep Linked Email solution with eight …
Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization
Datorama, a global marketing intelligence company, today announced the launch of Datorama SmartLenses. Leveraging Datorama’s AI-powered Marketing Intelligence platform and extensive …
Allocadia Partner Network Expands Scope to Help Clients Realize Promises of Marketing Performance Measurement
The leading provider of Marketing Performance Measurement software, Allocadia, has announced expansion of its partner network. Allocadia Partner Network is …
Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management
One relationship that has dominated our discussions of marketing leadership for the past 15 years is that between Marketing and …
Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform
Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform …
Rakuten Marketing’s DealMaker New York to Share Key Findings to Enable Better Online Performance for Marketing Leaders
Professor Ayanna Howard, Ph.D. to Keynote Rakuten Marketing will host another of its anticipated networking events, DealMaker, on Wednesday, June …
Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs
New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete …
Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing
This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those …
Tipalti Partners with Everflow to Provide Performance Marketing Tracking, Analytics, and Global Publisher Payouts in One Platform
Partnership Enables Seamless Global Publisher Relationship Management and Improved Risk Management Tipalti, the leading payables automation solution, announced a new …
Parsec Launches Adelaide: The First Performance Tool for Brand Marketing
SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention …
Anand Iyer Appointed as VP of Performance Marketing at EverQuote, Inc.
EverQuote, Inc., a leading online insurance marketplace in the US, is pleased to announce that Anand Iyer has joined as …
Investis Digital Announces Acquisition of Vertical Measures to Enhance Digital and Performance Marketing Offerings
Positions Investis Digital Among Largest Digital Communications Companies Globally Investis Digital, a leading global digital communications company, announced the acquisition …
Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds
Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings …