Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a crucial aspect of every business, and Relationship Marketing Platforms provide an exceptionally good opportunity to do exactly that. Using the interests, needs, and information of every customer, these platforms can help build a great customer relationship with the business. These platforms work largely on increasing customer loyalty with the…

ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry, announced the launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to improve marketing performance: All available inventory in the US Machine learning Patent-pending predictive technology Major marketing channels Audience of real- in-market shoppers Their…

Swydo, a global leader for digital marketing dashboards, reports and visualizations announced the buyback of the company from DialogTech, based in Chicago, Illinois, US. A unique opportunity arose for Swydo co-founder and managing director Jeroen Maljers to reacquire the business sold three years earlier. The vision behind the acquisition is to further grow the company while maintaining continuity in terms of product offering, customer relationships and company culture. Jeroen will be joined by new co-owner…

Mapp's Spring Product Update highlights 15 new functionalities for their marketing solutions Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering. Marketing Technology News: MarTech Interview with Lee Firestone, CEO at OpenReel Mapp's newly released Spring Product Update includes a total of 15 new functionalities for their cross-channel marketing module, Mapp Engage,…

Eventbrite , a global self-service ticketing and experience technology platform, announced Eventbrite Boost, the only all-in-one marketing platform designed specifically for event organizers. As the world opens back up, consumers are eager to get back to in-person events. Competition for reaching ticket buyers will be fierce, and according to a recent survey Eventbrite commissioned with YouGovi, more than half (52%) of the Americans who attend events said they turn to social media to discover them. Eventbrite Boost helps…

Veriday, a leading digital transformation solutions provider, released the latest update of the leading Financial Advisor marketing platform, Digital Agent. We are excited to announce our latest technical partnership with UpContent. Together, we are launching the latest feature on Digital Agent: DA Curate. Marketing Technology News: Hyperscience Unveils A New Class of Intelligent Automation For The Enterprise DA Curate is the first in a series of major feature releases on Digital Agent. DA Curate powered by…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, announced it has been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the "Leader" designation. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live…

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released its second annual “State of Influencer Marketing 2021” report. Revealing 2020’s most influential social media leaders, as well as industry-pioneering best practices. “Unsurprisingly, 2020 was an extraordinary year in every sense, and the digital and social landscape continues to evolve so fast that it can be hard for even the most progressive brands to stay abreast of all changes,” said Alex…

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

ChatFunnels awarded High Performer status highlighting their innovative robust feature set, easy to use platform, phenomenal customer support, and outstanding value delivered to customers. ChatFunnels, the leading conversation optimization platform, today announced their recognition by G2, the global software marketplace, as a top conversational marketing platform with their acceptance of eight customer preference awards. Recognition as a High Performer vendor includes following distinctions: robust feature set, easy to…

Welcome positioned highest for 'Ability to Execute' for the fourth consecutive year Welcome, the world's leading marketing orchestration platform, announced it has once again been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the fourth consecutive year that Welcome has received the "Leader" designation and been positioned highest of all vendors along the 'Ability to Execute' axis. Marketing Technology News: openSAP Celebrates 5 Million Course…

Ackroo expands their marketing offering and accelerates warrants Ackroo Inc., a loyalty marketing, payments and point-of-sale technology and services provider, is pleased to announce advancements to its AKR3 marketing platform. The Company is focused on enhancing its platform in e-commerce and digital marketing to further empower its customer base. Specifically, the Company has completed an integration to Shopify which enables Ackroo merchants to redeem their gift cards through Shopify’s online store. The Company has also…

Yum! Brands, Inc.announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to…

Tech-driven Marketplace of Influencers Looks Towards Expansion with MOYI Insights Market research and data analysis company MOYI has partnered with India-based TopSocial to conduct ground-breaking market research on the dynamics and impact of the influencer marketplace. With more than 10,000 influencers now using its platform, TopSocial has emerged as an industry leader in India for connecting brands with social media influencers for the benefit of marketing campaigns. Marketing Technology News: AVEVA and OSIsoft Combine…

Optify is targeted software designed to increase the value of an optometrist’s #1 asset - prescription eyewear frames & lenses With marketplaces changing for all industries, and customer needs shifting increasingly online, Optify introduces the world’s most comprehensive e-commerce software designed specifically with Optometrists in mind. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities While there are over 30,000 Optometrists in the United States, and…

Yotpo announced today that it raised $230 million in Series F funding. With its largest investment round to date, Yotpo aims to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands an unparalleled ability to stand out and retain customers in the hyper-competitive world of eCommerce. "We have always believed that eCommerce would become the dominant form of shopping, but 2020 was an incredible acceleration. The eCommerce arena is the most important place to be. Everyone is…

The website connects advertisers and agencies with social media influencers to improve search engine marketing and increase brand awareness & website traffic. The original influencer marketing platform since 2006, Blogsvertise.com recently relaunched its website and revamped its service offerings to help connect advertisers and agencies with bloggers and social media influencers in order to reach new audiences, improve SEO and SEM, increase brand awareness, and drive more website traffic. This results in additional…

Fast-growing Atlanta-based marketing platform celebrates 10 years of helping small businesses improve their marketing and the diverse workplace community that made its growth possible. CallRail, an integrated marketing platform combining marketing analytics and communication tools for small businesses, today marks its tenth anniversary and a decade of remarkable business growth. Marketing Technology News: Taboola Gives $500,000 In Free Advertising To Women-owned Business As Part of International… Since its…

Venture Debt round led by Columbia Pacific Business Finance with additional investment from Gaingels “This funding allows Banzai to accelerate growth and provide solutions that enable results-driven marketers to adapt and thrive in the changing world of event marketing.” - Joe Davy, CEO, Banzai Banzai, the leader in event marketing, announced today the successful closing of $15 million in venture debt funding. The funding was led by Columbia Pacific Advisors and will enable Banzai to expand further to…