Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, announced Alice Hawari as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company’s market position—from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for…

Helpmonks, the company behind the same-named, highly successful shared inbox solution, is excited to announce the release of their new Live-Chat and Email Marketing platform. With the Live-Chat and Email Marketing Tools, its customers can respond faster to customer requests and have a solution at hand to generate more sales leads. This makes Helpmonks the only shared email solution with a coupled email campaign software "While Helpmonks started with a shared inbox, it quickly became a collaboration solution that included…

Tiger Pistol Platform Simplifies Social Advertising, Increases Performance Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named Best Social Marketing Platform for the second year running in the Digiday Technology Awards. “Last year’s selection of Tiger Pistol over other leading social advertising tool providers validated our category leadership position,” said Paul Elliott, Tiger Pistol CEO. “Earning this honor for the second year in a row is a true testament…

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today's evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams find and prioritize target accounts, engage them across channels, and close the deals that matter most. By combining proprietary data, third-party…

For the second year in a row, Airship ranked highest in all mobile marketing platform use cases: Acquisition, Engagement and Retention Gartner's companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for Mobile…

For the second year in a row, Airship ranked highest in all mobile marketing platform use cases: Acquisition, Engagement and Retention Gartner's companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for…

Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at a greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production, and streamlined mailing. “For years there has been a feeling among…

Rio Local Ratings introduces native first-party review generation and publication tools to Rio SEO’s suite of local marketing and reputation management solutions Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced its new Local Ratings solution. Local Ratings complement Rio SEO’s existing Local Reviews solution, and provide website visitors with unparalleled visibility into user-generated review insights, enabling brands to promote transparency and build trust.…

TicketIQ announced that it has launched FanIQ, a data-driven marketing platform built specifically for live event promoters to manage ticket selling and membership acquisition. FanIQ expands on TicketIQ’s b2b marketing experience by allowing ticket sellers to create unified customer profiles for coordinated marketing across Facebook, Instagram, Amazon Advertising, YouTube, Google Display Network, Twitter, and Snap. LinkedIn and TikTok activations are planned for 2021. Marketing Technology News: Ethiopian Airlines Taps AI’s…

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, has announced it has been named as a Leader for the second straight year by Gartner in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms research report.  This continued recognition is based on Vibes's completeness of vision and ability to execute. The Vibes mobile engagement platform unifies all mobile channels and excels in helping brands develop cohesive and intelligently automated consumer experiences across the…

Swrve, the leader in real-time customer engagement, announced it has been positioned by Gartner, Inc. as a Leader in the 2020 Magic Quadrant for Mobile Marketing Platforms. It was among 13 vendors evaluated in the report. This is the third consecutive year that Swrve has been placed in the Leaders quadrant. Swrve is a digital marketing and customer engagement platform that enables the world's largest brands to scale communications to millions of customers, and meet the exact needs of each customer wherever they are, and…

This is the second consecutive year Airship has been positioned highest for ability to execute and furthest for completeness of vision in the Leaders quadrant Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2020 Magic Quadrant for Mobile Marketing Platforms. 1 Among 13 vendors evaluated, Airship was positioned highest in its ability to execute and furthest to the right for its completeness of vision for the second consecutive year. A complimentary copy of the report is…

Leading In-House Enterprise Software Provides Sophisticated Solution For High-End, EMEA-Based Electronics Company’s Global Influencer Expansion CreatorIQ, the end-to-end enterprise software powering influencer marketing efforts for global enterprises like Unilever, Rakuten, and H&M, announced it was selected as the platform of record for high-end consumer electronics company Bang & Olufsen (B&O). The Denmark-based company is leveraging CreatorIQ’s sophisticated, data-driven platform to build and optimize its…

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and…

Thanx, a leading provider of digital guest engagement and retention tools for restaurants, retailers, and malls, announced today that RHI Group, a retail marketing technology firm, has made a strategic investment in the company. RHI Group is financed by M33 Growth and Ribbit Capital. "The RHI team and this group of investors could not be a more perfect fit for the Thanx vision; we’re thrilled to have them as partners," said Zach Goldstein, Founder and CEO of Thanx. "Brick-and-mortar commerce in the US alone is a…

Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove, the science-first relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all. This integration—which allows for the real-time transfer of email data collected via Attentive to Optimove—provides the ability to personalize customer experiences across all…

Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe. Investors for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million in Series A funding round in 2017. The investment will be used to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market.…

NexTech AR Solutions (NexTech), an emerging leader in augmented reality for eCommerce, AR learning applications, and AR-enhanced video conferencing and virtual events is pleased to announce that it is launching its new “Genie in the Bottle” augmented reality marketing program. The Genie in the Bottle program will first be used in Q4 2020 to promote a new proprietary line of organic human supplement products developed by Nextech called ‘TruLyfe’. Genie in the Bottle is a human hologram, in the form of an interactive…