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GRIN Partners With MVMT Watches To Launch An Introduction To Influencer Marketing Playbook

GRIN customers have seen a 91% increase in content engagement and a 63% increase in conversions from their influencer programs by embracing GRIN's platform GRIN, the leading and most rapidly growing Influencer Marketing Platform, has teamed up with one of the top direct to consumer accessory retailers, MVMT Watches to create a step-by-step playbook for brands looking to create, execute and expand an influencer marketing program. With the changing landscape of eCommerce, the demand for influencers has increased. GRIN…

How DOOH Analytics Are Changing the Marketing Playbook

Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands are seeking out alternatives to mobile, web, and TV advertising. That's where we can look at DOOH Analytics! A shift in spending on DOOH Analytics Digital screens in outdoor spaces, called Digital Out Of Home (DOOH), (or media not on the web, mobile devices or TV) are one of the major…

Marketing’s Diversity Equity, and Inclusion Playbook

Intersectional gender parity within the tech industry has not been a priority, not with how business leaders are operating today. According to the World Economic Forum’s annual Global Gender Gap Report, 2018, we still have 108 years until we will close the global gender gap. 108 years. That is unacceptable. 108 years means that those born in 2019 will not see parity in their lifetimes. Businesses have a responsibility to change this and make an impact sooner. At AnitaB.org, we have a better goal: 50/50 intersectional gender…

How to Create a Winning Marketing Operations Playbook in 3 Steps

I bet many of you reading this article are stumped by the question, “What does your marketing operations training program look like?”  Why?  Because the overwhelming majority of marketing departments do not have such a training program. Any training that does occur is typically haphazard, informal and certainly not measured. The most training I ever see for a marketing operations department is centered on technical certifications — if that.  An effective marketing operations (MO) organization powers the transformation of…

Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”

The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of "The Social Media Playbook: Five Pillars of Success." Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to…

Demand Spring Supports Marketing Leaders by Offering “Pay What You Can” Virtual Workshops

Workshops focus on pivoting marketing strategies and messaging for COVID-19; marketing leadership in a time of crisis Revenue Marketing consultancy Demand Spring knows first-hand the challenges that marketers are facing during the current global pandemic – whether it be trying to understand the changes required in their marketing strategies and messaging, or trying to manage remote teams during an unprecedented crisis. To support marketers and the ongoing challenges they are facing, Demand Spring has launched a series of…

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to…

The Silver Telegram Launches The PR Playbook Podcast, The First Agency Podcast That Gives Brands DIY Instructions on Public Relations

Founder and CEO of The Silver Telegram, Ronjini Joshua, Launches The PR Playbook, A Business Podcast To Give Brands Communications Insights and Actionable Tips The Silver Telegram, A media-focused PR agency for technology brands, launches The PR Playbook Podcast, a show about the business of communications and DIY instructions educating brands on modern public relations. The PR Playbook Podcast is a spinoff of The PR Playbook, a book published as an essential PR guide for startups, entrepreneurs and lean organizations.…

ACT-IAC Releases New Artificial Intelligence Playbook

A Definitive Roadmap for Federal Agencies to Assess and Operationalize AI Implementation The American Council for Technology and Industry Advisory Council (ACT-IAC), the premier public-private partnership dedicated to advancing government through the application of information technology, officially announced the release of the "Artificial Intelligence (AI) Playbook for the U.S. Federal Government." It was produced through a collaborative, volunteer effort by a working group of 133 leaders from government and industry…

Marketing’s Role in Hosting a Diverse Conference

We know the stats of tech conferences when it comes to women and diversity. According to Ensono’s Speak Up: Bringing More Women's Voices to Tech Conferences, Women have only occupied 25% of keynote or standalone speaking positions in the past few years at tech conferences. That means audiences are only hearing from a very specific group of people. Understanding how to make sure your conference is representative of the larger population is key. Each step requires you to utilize “Marketing’s Diversity Equity, and Inclusion…

The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today's B2B marketers. Only 29 percent of those B2B marketers believe their organization makes a significant impact on the customer experience. Meanwhile, only 36 percent believe their organization…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving. “Robust event programming has always been a crucial component of the holiday experience at our properties. As the retail real estate industry has evolved, we recognized an opportunity to differentiate…

With Product Video Marketing, Customers Are Instantly Captivated and Conversions Become Effortless!

The e-commerce industry is a wonderful thing. Business owners can set up shop and start making sales to buyers all over the world in no time. Shoppers enjoy endless options from stores and brands across the globe. But despite the many advantages it offers both buyers and business owners, it can be challenging for online retailers to come up with new and exciting ways to wow their online audience. Nowhere is the competition for customers as fierce as it is on the world-wide web. In order to stand apart from competitors sites,…

Kiite and Vidyard Partner to Bring the Power of Video to Kiite Playbooks

Kiite’s Partnership With Vidyard Brings Video Content to Kiite’s Playbooks Offering, Which Makes Knowledge, Training, and Coaching More Accessible to Employees Kiite, a leading provider of sales enablement software, has announced a new partnership with Vidyard, the top video platform for business. Kiite provides organizations with a scalable solution to connect disparate knowledge sources, capture tribal knowledge, and build focused sales playbooks to help teams maximize every interaction with buyers. Kiite’s partnership…

XANT Playbooks Ranked Enterprise Leader in G2 Reports

Sales Solution from XANT Singled out for Market Presence and Customer Satisfaction XANT, formerly InsideSales.com, announced it has been named the enterprise leader in the latest G2 Grid® report for Outbound Call Tracking platforms. The XANT Playbooks product ranked first in the Grid, receiving the highest scores for market presence and customer satisfaction. XANT Playbooks achieved an overall user score of 90, beating out every other sales acceleration vendor in the market.  In addition to Outbound Call Tracking, XANT…

Synchronization Is Key to Maximizing Marketing Data ROI

Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the explosion in consumer data, CMOs and their Marketing teams are perhaps the most impacted by this change. Making sense of data in real-time is at the heart of today’s customer/brand relationships. While it is undoubtedly an asset, this abundance of data also creates challenges. The Marketing mandate to get the right message in front of the right customer at the right time has a…

Throw out the NPS Playbook! Create a CX Strategy That Works

Net Promoter System (NPS) for measuring customer experience is no longer serving your brand The customer experience (CX) world is fundamentally changing. Customers are savvier, more demanding, and expect personalization and prompt attention. Because they’re exposed to a broader range of products and services from a variety of businesses, they have every opportunity to shop around. But businesses can survive and thrive in this environment by listening to customers, understanding their experience and responding quickly to…

What Your Marketing Team Can Learn From DevOps

Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well with system administrators and IT technicians—DevOps was born. DevOps was created to combine important, yet different parts of a Software Project team. While Developers push software improvements, adding new features and making updates, the Operations team works to stabilize and maintain systems. They tackle bugs and test software changes before they make it end users. Organizations…

New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth

As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For marketing teams, getting a campaign launch right matters more than ever and can spell the difference between being a marketing launch leader or laggard. According to a new report from Bain & Company, Let's Do Launch: The 5 Best Moves for Your Marketing Launch Playbook, marketing launches are proliferating.  Bain, together with Twitter, surveyed more than 650 marketing executives in…