Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

SharpSpring Named Top Marketing Resource Management Software by G2 Crowd

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced that it has been named the #1 leader in G2 Crowd’s Marketing Resource Management Grid. SharpSpring achieved the #1 leader ranking on the Grid® Report by receiving positive reviews from verified users, compared to similar products in the Marketing Resource Management category. To qualify for inclusion in the category, a product must serve as a single hub for marketing assets, offer features for budget and campaign planning, track and report…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify…

With the comprehensive integration between Calix Marketing Cloud and industry-leading email marketing platform Mailchimp, Calix launches the first of many integrations with major “MarTech” platforms to help marketers automate the creation and execution of targeted campaigns that eliminate churn and grow revenue Calix, Inc., today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud. This is the first step in a journey to enable broadband service providers…

MetTel Wins Marketing Team Of The Year Award

MetTel, a digital transformation and IT communications leader, announced it has won a 2021 American Business Award® for Marketing Team of the Year. This American Business Award recognizes the achievements of MetTel's small but resourceful Marketing Team, who are responsible for all marketing, digital and corporate communications for the company. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The team developed a fully-fledged marketing and communications campaign…

Ad-Lib.io Adds Spain to International Roster of Teams With Google Marketing Partner Creative Certifications

GMP Creative Certifications Reinforce Ad-Lib.io's Rapid Global Expansion Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, today announced that it has been certified as a Google Marketing Platform (GMP) Partner in Spain, bringing Ad-Lib.io its sixth creative certification as it continues to extend its footprint across the globe. Marketing Technology News: MarTech Interview with Janicke Eckbo, CMO at Cavai “We are pleased that Ad-Lib.io continues…

BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management

- Marketing and campaign planning tops the list of 2021 marketing operations investments - Campaign and workflow coordination challenges are impacting marketing success - Campaign management improvement needed to keep pace with market changes BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The…

Mapp Cloud Marketing Platform Now Includes Integrated Direct Mail

Mapp's Spring Product Update highlights 15 new functionalities for their marketing solutions Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering. Marketing Technology News: MarTech Interview with Lee Firestone, CEO at OpenReel Mapp's newly released Spring Product Update includes a total of 15 new functionalities for their cross-channel marketing module, Mapp Engage,…

Tachyum Ramps Up Worldwide Marketing Efforts With Hiring of Two New Executives

Tachyum Inc. announced the hiring of Rob Reiner as Product Marketing Director and Miriam Madrova as Marketing Communications Manager. The two newly-created positions will help in the positioning and messaging of the company’s Prodigy Universal Processor ahead of its delivery to worldwide markets later this year. Reiner, who is positioned in Tachyum’s U.S. offices, is an innovative leader with experience defining, developing, and marketing advanced semiconductor and system technologies and solutions for the server and…

Critical Event Management (CEM) Leader Everbridge Completes Acquisition of xMatters to Accelerate Digital Transformation for Enterprise IT…

Everbridge combines with xMatters to create industry’s most robust enterprise-wide platform for managing both digital threats and physical security via a common operating environment – powering the next generation Fusion Center Everbridge, Inc., the global leader in critical event management (CEM), today announced the completion of its acquisition of xMatters, a leading provider of IT Service Operations, Cybersecurity and DevOps incident response management. On April 6, 2021, Everbridge announced a definitive agreement…

RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report

R.R. Donnelley & Sons Company (, a leading global provider of marketing and business communications, announced that its Marketing Solutions segment was recognized in Ad Age’s 77th annual Agency Report. Since 1945, the publication has released its annual ranking and analysis of advertising and marketing-services agencies based on U.S. and worldwide revenue. This is the third year in a row that RRD Marketing Solutions has been named on the list. Marketing Technology News: Alliance Develops Shared Diversity and…

MarTech Interview with Katrina Klier, Chief Marketing Officer at PROS

What does it take to simplify the end user shopping and customer experience in today’s business environment? Katrina Klier, Chief Marketing Officer at PROS weighs in with a few observations and tips: _______ Tell us a little about yourself Katrina…you’ve just recently taken on your role as CMO at PROS: a few thoughts on this change? I’m excited to be joining PROS at a time when nearly every company is seeking to remain agile and resilient, especially after COVID. Companies are pivoting to a digital-first approach to…

Quadient Introduces Inspire Evolve, a Cloud-based Customer Communications Management Solution, and Continues Software Strategy of SaaS…

Inspire Evolve introduces digital-first cloud communications built for the future, giving enterprises the flexibility to produce omni-channel communications across every stage of a company’s growth virtually overnight Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today the global launch of Inspire Evolve, a high-performance, software-as-a-service (SaaS) customer communications management (CCM) solution. The solution supports rapid…

Insightly Launches AppConnect to Help Customers Easily Integrate Business Apps and Improve Data Management for Digital Success

Innovator of Unified CRM Delivers Powerful Workflow Automation Capabilities with a No-Code, Drag-and-Drop Visual Interface Today, Insightly, the leader in customer relationship management (CRM) innovation, is announcing the availability of AppConnect, a powerful workflow automation application that allows users to easily integrate finance, IT, marketing, HR, and other business critical apps with the Insightly platform. As businesses continue to innovate processes to more effectively manage operations in the time of…

Syniti and Data Migration Resources Merge to Accelerate Value and Innovation for Enterprise Digital Transformation

 -- Organization is uniquely positioned to solve complex data challenges that transform clients into efficient digital enterprises through a combined IP portfolio, expanded global footprint and the largest collection of data specialists in the world  -- AI-driven platform converges a complete set of enterprise capabilities spanning data management, analytics and governance  -- Company will operate under the Syniti brand, with Bridge Growth Partners, LLC as the majority shareholder Syniti, a global leader in enterprise…

KISS PR Brand Story Releases a Resource on Instagram’s New Tools for Influencers

New Instagram tools will enable influencers to create great content, sell products, and earn profits. KISS PR Brand Story will help influencers to leverage search and social. New Instagram tools will enable influencers to create great content, sell products, and earn profits. The tools will cover the marketplace for branded content, affiliate marketing, and creator stores." Agnes Zang, Kiss PR Marketing Technology News: BigID Named a Worldwide Leader in IDC MarketScape for Data Privacy Management Software With…

Driving Human Excellence in Marketing, Sales and All of Tech

Sarah Deane, Founder at EMQ (Energy Management Quotient) talks about the importance and need to drive human excellence with more than physical health in this interesting weekend chat: _____ Tell us a little about yourself Sarah…we’d love to hear a little bit about you, and EMQ? Well, where to start.  I have been blessed to have various chapters in my journey.  Starting out in AI with a passion and talent for data and algorithms.  Then, a love for human behavior and psychology took me down the experience design path,…

Ping Identity Improves Identity Management for Global Logistics Provider DB Schenker

Ping Identity, the Intelligent Identity solution for the enterprise, has centralized Identity Access Management (IAM) for over 300,000 DB Schenker employees, contractors, partners and customers. The successful project, conducted in partnership with iC Consult, streamlined the management of critical security policies and enhanced secure access and authentication to business applications. DB Schenker is one of the world’s leading global logistics providers, with 2,100 locations and more than 76,900 employees across the…

3 Account-based Marketing Mistakes to Avoid from Today!

Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing pandemic, the onus lies on marketing and sales teams to drive dedicated efforts to achieve faster results, keeping the various economic, local (especially true for global companies serving a global audience) and overall business operation challenges that the pandemic brings up.  At the start of the year 2018, only 18% of ABM adopters were…