Banner Before Header

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

Retina Announces $5 Million in Total Funding to Stem the Tide of Wasteful Marketing Spending to Acquire and Serve their Worst Customers

Growth round led by Crosscut Ventures, one of the largest early stage investors in Los Angeles Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million. The raise supports the company’s fast growth and was anchored by a former investor, Crosscut Ventures, which partners with early-stage founders to build extraordinary high-growth tech companies. Retina’s goal is to serve any business that has repeat customer purchases-- including e-commerce,…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over…

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 2020.” The annual research led by Bruce Biegel, senior managing partner of Winterberry Group, provides the spending forecasts…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey

Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a High Return Digital Marketing Channel That Expands Their Brand and Secures Customers, a New Survey Finds It's nearly unanimous among small businesses: Invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%)…

AdMaster: 79% of China Advertisers to Increase Digital Marketing Spend in 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile. Digital marketing spend to significantly increase, particularly on mobile Also Read: Shoclef Presents Live Shopping in the Global Marketplace 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than…

Digital Marketing Spend Is $10,000 or Less for Nearly Half of Small Businesses

Survey of 351 Small Business Owners Reveals That Businesses Budget Modestly for Digital Marketing - Which May Be a Mistake, According to Industry Experts Nearly half (47%) of small businesses in the US spent less than $10,000 on digital marketing in 2017, according to a recent survey by Clutch, a B2B research, ratings, and reviews firm. Social media (54%), website (51%), and email marketing (36%) were key areas of investment. Augmented and virtual reality (AR/VR) represent a small but promising digital marketing…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…

NTN Buzztime, Inc. and Spendgo, Inc. Launch Kiosk Tablets to Enable Digital Marketing and Loyalty Platform

NTN Buzztime, Inc. continues to drive growth in its hardware division as customizable, durable Buzztime tablets are in high demand across a wide range of verticals. Spendgo, a loyalty and digital marketing company, is deploying Buzztime customer-facing tablets among its customer base, which includes small and medium-size businesses as well as well-known national brands. "We're beyond impressed with the reliability and overall performance of Buzztime touchscreen tablets. We feel confident in Buzztime's proven track record…

conDati Launches Data-Science-As-A-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend

MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a single platform. conDati’s AI and machine learning capabilities provide current insights and actionable recommendations to e-commerce companies looking to optimize their ROI from digital marketing spend,…

New Study Reveals That Half of Auto Dealers Overspend on Marketing, With No Measurable Return On Investment

First Data Study Focused on Marketing ROI for Auto Dealerships Finds That Many Dealers Invest to the Point of Diminishing Returns Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced that along with partners RXA and Vistadash it has completed the first data study focused completely on Marketing Return on Investment (ROMI) for US auto dealerships. Conducted in September and October 2018, the study spanned 300 dealerships, and looked at data on 420,000 customers, 3.5…

Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data from a Recent Survey Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. Investment in digital marketing is likely to…

Digital Marketing & Ecommerce M&A Volumes and Values Rebound in the Fight for Consumer Attention and Spend

As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on eCommerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches and e-Commerce capabilities. With competition intensifying,…

Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

Former VP of Product Marketing For Salesforce CPQ Will Lead Conga  Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company's vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products. Read More: Transform Your Marketing Team Into A 3D Organization Will’s expertise in creating an engaging customer experience and…

Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend

AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last year, AdStage grew its revenue by 150% after shifting focus from campaign management to data analytics and reporting. The volume of ad spend going through AdStage’s platform went…

MediaVillage Analysis Suggest Marketing Communications Spend in Media Buoyed Largely by Growth of Digital

Mediavillage Analysis Shows Digital Spend Continues To Replace Declines In Linear Investments A new analysis by MediaVillage, which has been tracking media and marketing expenditures since 1988, shows that the total investment in marketing communications has remained flat since 2010, and is projected to increase by 2.8% from $580 billion in 2010 to a projected $596 billion in 2020. Jack Myers, Media Ecologist and founder of MediaVillage, said, “When factoring inflation, the real dollars invested by marketers in the US…

Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pirate Labs (Email Marketing), 6sense (ABM), Adobe (B2B commerce), Optimizely (Customer Experience), The Yes (E-commerce). New Software ahoy! Helps Shopify Businesses Make More Money Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy!…