Only 26% of financial advisors report having a defined marketing strategy Broadridge Financial Solutions, Inc, a global Fintech leader, released its third-annual financial advisor marketing survey, which reveals that advisors have a…
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The automotive technology company announced major product updates to its proprietary analytics tool LotLinx, the automotive industry's leading inventory marketing technology company, announces the revamp of their award-winning marketing…
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Western business owners have long struggled to tap into the Asian-Pacific marketplace. The APAC region offers a variety of challenges to business owners from the west due to language, cultural, and other unseen barriers. In spite of these…
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The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Customers are no longer where they were. Their spending priorities have gone topsy-turvy. And the…
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Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost…
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Growth round led by Crosscut Ventures, one of the largest early stage investors in Los Angeles Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million. The…
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Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship…
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The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports…
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Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share…
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Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a High Return Digital Marketing Channel That Expands Their Brand and Secures Customers, a New Survey…
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According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum,…
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Survey of 351 Small Business Owners Reveals That Businesses Budget Modestly for Digital Marketing - Which May Be a Mistake, According to Industry Experts Nearly half (47%) of small businesses in the US spent less than $10,000 on digital…
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Extensive Text Marketing Platform Data Shows Text Subscribers Visit Stores 44% More Frequently Than Non-Subscribers Mobivity Holdings Corp., a global provider of personalized guest engagement solutions that drive customer frequency and…
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The greatest challenge for most small and medium-sized businesses is new customer acquisition – something directly influenced by marketing. Yet these same businesses also typically don’t invest adequately in marketing – often allocating…
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“Enterprise search” is also on the rise among marketers, according to intent data “Experiential marketing” is back in the top spot of content consumption by marketers, as measured by Bombora Company Surge(R). In a hybrid environment,…
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San Diego-based Ignite Visibility recently surveyed over 200 marketing professionals to gain insight into how they are adjusting their digital marketing strategies, which networks they are excited to explore more, and where they are…
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The online marketing experts at Exults offer insight on Google’s Q2 2021 earnings report and its impact on the growth of digital advertising. Now a year removed from the onset of the 2020 pandemic, the digital advertising…
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- CMOs struggling to simplify operational data into meaningful insights for decision-making - Marketing ops spending to deliver financial and budgeting efficiency - Marketing ops viewed as the engine to power all other marketing…
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OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a…
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According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after…
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