Study of Over 8,000 Marketers Reveal 2023 Spending NP Digital, a leader in performance marketing, has released its  2023 Marketing Spend Report. Based on responses from 8000 marketers worldwide, the report reveals businesses will increase…
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Mutiny's no-code platform converts marketing spend into revenue using AI trained by a community of the world's fastest growing companies. Mutiny announced a $50 million Series B funding round co-led by Tiger Global and Insight Partners…
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Trends in Revenue Operations Survey Finds Most B2B Teams Still Stuck on Spreadsheets and Held Back by Data Silos, Leading to Chronic Misalignment on What Drives Revenue Mperativ today announced survey research that found…
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Global advertising & marketing spending, including traditional and digital & alternative media in all major markets worldwide, is on pace to rise 7.2% to $1.376 trillion in 2021 and grow at an accelerated rate in 2022, as the media…
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Only 26% of financial advisors report having a defined marketing strategy Broadridge Financial Solutions, Inc, a global Fintech leader, released its third-annual financial advisor marketing survey, which reveals that advisors have a…
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The automotive technology company announced major product updates to its proprietary analytics tool LotLinx, the automotive industry's leading inventory marketing technology company, announces the revamp of their award-winning marketing…
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Western business owners have long struggled to tap into the Asian-Pacific marketplace. The APAC region offers a variety of challenges to business owners from the west due to language, cultural, and other unseen barriers. In spite of these…
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The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Customers are no longer where they were. Their spending priorities have gone topsy-turvy. And the…
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Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost…
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Growth round led by Crosscut Ventures, one of the largest early stage investors in Los Angeles Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million. The…
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Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship…
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The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports…
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Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share…
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Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a High Return Digital Marketing Channel That Expands Their Brand and Secures Customers, a New Survey…
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According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum,…
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Survey of 351 Small Business Owners Reveals That Businesses Budget Modestly for Digital Marketing - Which May Be a Mistake, According to Industry Experts Nearly half (47%) of small businesses in the US spent less than $10,000 on digital…
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●  Business leaders estimate that poor website user experience costs $72,000 in lost sales per year ●  Website error fixing and maintenance wastes an average of 4 hours per week - with 8% of businesses spending more than 10 hours per week ●…
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From inflation, to ongoing geopolitical conflict, to the looming threat of recession, today's economy is challenging brands in extraordinary ways. The sustained pullback in consumer spending is necessitating out-of-the-box thinking for…
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Utilizing Amazon Customer Engagement’s Tailored Audiences, sellers can now increase their email marketing reach and build brand loyalty Premium A+ Content now available to all eligible brands, which can increase sales by up to 20%…
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Since the app's release on August 11, 2022, there have been a total of 4,000 downloads from the iOS App Store, and over 1,000 trials from the initial beta release, for a total of over 5,000 app downloads with no marketing spend…
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