Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through market-leading brand and digital strategies.” Lehtinen joined Oatey in 2017 as Director of Marketing, bringing nearly 20 years of experience in sales, marketing and brand management. As Oatey continues to expand its family of brands and product offerings, Lehtinen will be accountable for…

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media. Developing a strong social media strategy gives real…

Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to Partner Management  Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes Zift Solutions, Inc. with the 2019 Global Innovation Excellence Frost Radar Award for building ZiftONE, the only all-in-one platform for channel marketing, sales, and operations. Instead of simply adding partner relationship management, onboarding, sales enablement…

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is believed in giving rise to mobile communication technologies that we see now. SMS is present for more than a couple of decades now and it seems to stay even when the most advanced social media platforms and internet messaging applications like Facebook Messenger and WhatsApp etc. are there to compete. As per the latest research, almost 95% of…

At GoodFirms.co you can come across several surveys conducted to help the entrepreneurs to explore and boost their businesses. GoodFirms highlights the research done on ecommerce marketing strategies, ecommerce apps, mobile apps cost and mobile app usage report. So that the organizations optimize, follow new trends and strategies to flourish their online business globally. Here is a summary of the surveys above conducted by the research team of GoodFirms:  4 Ecommerce Marketing Strategies for Small Businesses:…

Marketing Strategies keep evolving with time. Marketers today are well aware that it’s easier and cheaper to retain existing customers than to acquire new ones, and yet research has found that most companies are still more focused on new Customer Acquisition instead of Customer Retention. However, as concerns about a possibly slowing economy continue to gain steam—with many economists predicting a recession within 12 to 18 months—this emphasis on new customers (and the cost of acquiring them) versus existing ones will be…

With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing six vital changes in an attempt to assist marketing leaders to be in full control of the future. The report containing these mandates is titled ‘Predicts 2019: Marketing Seeks a New Equilibrium.’ It acts as a guide to safeguard the marketing community from emerging threats such as shifting consumer behaviors, mounting regulatory pressures, organizational shifts, and…

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

Partnership Combines Brand Agency Experience and Creativity with Robust Technology Foundation to Deliver Unparalleled Customer Experiences Leading brand communications agency Archer Malmo and B2C marketing automation platform Selligent Marketing Cloud announced a partnership to deliver consumer-first digital marketing strategies for brands. The partnership pairs Selligent Marketing Cloud’s natively integrated marketing automation platform with Archer Malmo’s more than 65 years of experience crafting marketing campaigns to…

As part of their commitment to helping businesses use the latest technology to promote their products and services, digital marketing company fishbat discusses how brands can leverage AR content in their marketing strategies. AR, or augmented reality, is a relatively new technology with an incredible amount of potential. By integrating digital content into an offline world, companies can provide a valuable and engaging service to consumers and increase conversation rates for their brand. Here are just a few ways that…

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…

The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not fading and companies who accelerate mobile engagement in their marketing initiatives will see an increase in sales. Although mobile tools have been at marketers’ disposal for years, most struggle to produce enough content to support actionable experiences at scale. The following predictions for 2018 address why companies will be spending their marketing and customer service…

We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your smartphone, and every click of the mouse we make online contributes to an increasingly large and varied dataset. Analytics is the software used to turn this data deluge into valuable insights – insights that are being put to use by a broad spectrum of industries all over the world. Over the last decade or so, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted…

At Hitachi Vantara, our marketing team is over 250 strong and equipped with a significant budget that sprawls across the globe. One of our biggest challenges is ensuring that we maintain accurate budget data from individual data points contributed by individual marketers around the world. While a single data point may seem insignificant, every marketer who has managed a budget understands the data butterfly effect. One small data entry issue in a single budget can cause a ripple effect that reverberates across an entire…

Key Findings Show That Google Has Lost Ground to Amazon for Product Search, Growing 54 Percent in Sponsored Product Views Since Last Year, and That the Top 10 YOUTUBE Influencer Channels Drove 21 Percent of Amazon's Influencer Conversions Jumpshot, the only company that unlocks walled garden data, released the Retail's Emerging Toolbox: Sponsored Search, Affiliate Marketing and Influencers Report, which finds that affiliate marketing sites, influencer marketing and on-site product search have all grown rapidly during the…