Many brands have been using AI and machine learning to boost the effectiveness of their digital marketing strategies. But the fierce competition for consumers’ attention and money is forcing brands to consistently run successful marketing…
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A big part of every marketer’s job revolves around ensuring a healthy lead pipeline while finding new tactics that can help sales teams convert more deals from those leads. B2B lead generation is a crucial activity for any marketing and…
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Venus Media Group, a female-led multicultural marketing agency, today announced the continuation of its successful event series partnership with HeyMama, an organization that brings together working mothers to provide support, connection,…
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TechAhead, a global leader in digital transformation and product innovation has announced its partnership with Klaviyo, which offers a unique and innovative growth marketing and automation platform for startups, enterprises, and small…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. With disruptor D2C brands such as Warby Parker, Dollar Shave Club,…
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Customized Engagements Help Businesses Grow via the ZoomInfo Platform ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo Partner Program to help companies supercharge their…
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Research uncovers top vendor marketing strategies to influence buyer awareness and purchasing decisions Multi-award winning B2B technology PR agency CCgroup, today launches new research which will help security vendors market and sell…
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Co-op Advertising programs have always been a win-win for both the manufacturers and the channel partners supporting these brands by sharing in the advertising and marketing expenses and strategies. Heading into the second quarter of…
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One year ends and another begins... Last year was the year that no one could have expected and 2021 is already shaping up to be equally unpredictable. Although American businesses of all sizes have experienced challenges caused by the…
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It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis,…
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The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers…
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The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning…
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Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed…
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AWeber surveyed over 1,000 small businesses and interviewed 10 experts to discover the most effective email marketing practices AWeber, a leading provider of powerfully-simple email marketing software for small businesses, announced the…
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Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular…
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Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through…
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Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion…
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“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest…
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Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for…
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