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Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Remarkety Introduces SMS Marketing Platform to Help Ecommerce Companies Enhance Their Multichannel Marketing Strategy and Improve ROI

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus – K2 Analytics Reveals

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

5 Ways to Boost your Twitter Marketing Strategy

Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. With more than 321 million monthly active users, it has become a major customer-targeting platform for marketers. Whether you are a global CMO or a local retail marketer, you are most likely to work with Twitter to promote your brand. In the last 10 years, Twitter has grown its presence into the B2B commerce market through practices relevant to Sales and Advertising. One of the most popular social media practices that we have come…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving. “Robust event programming has always been a crucial component of the holiday experience at our properties. As the retail real estate industry has evolved, we recognized an opportunity to differentiate…

Ascent360 To Accelerate MagicalButter Marketing Strategy

CDP and Marketing Guidance Will Help Deepen Customer Relationships Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that infusion device manufacturer MagicalButter has chosen the company to accelerate its data-centric marketing strategy. MagicalButter produces the first countertop Botanical Extractor™, which combines an immersion blender, a digital thermostat and a heating unit primarily for making cannabis-infused butter, oils and tinctures. With the global legal…

How VoIP System can be Used to Improve Your Marketing Strategy

VoIP (Voice Over Internet Protocol) is a technology with a rapidly rising stock. In the UK alone, over three million businesses subscribe to a VoIP system. In the last few years, Sales of VoIP systems have been up by around 21% per year and this trend shows no sign of slowing. And while VoIP isn’t exactly a new technology, it’s only in recent years that it’s evolved into a truly viable communication system and a genuine alternative to traditional telephone systems. Business Benefits of using Voice Over IP Companies…

Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

The guide offers a comprehensive overview of how AR can be adopted in Marketing strategies Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how AR can be used in Marketing and Advertising. It starts by offering an understanding of what AR is and the impact it is having on Marketing, with real numbers.…

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against…

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

Accessibility Is the Missing Link in Your Digital Marketing Strategy

If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be the single most effective way to reach more customers, create a more engaging customer experience, and inspire deeper brand loyalty. We are in the midst of the first mainstream web accessibility movement. Between 2014 and 2019, the number of website accessibility lawsuits has jumped from 4,436 to a projected 11,184. The surge of lawsuits have asserted that the Americans With Disabilities…

How to Raise Your Marketing Strategy to a Whole New Level in 2019?

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. To achieve the business results you want, you will need to focus more on Marketing. However, following all these trends can be a bit confusing as you’re not…
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