4 Essential Strategies for Integrating Marketing Technologies

Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully clear that the ability to sustain marketing operations while attempting to shift most of your employee base from a physical environment to a remote workforce is a daunting challenge. In the near future, this global event will act as an accelerator for companies to address marketing technologies and martech integrations much more critically.…

Asia’s Retail Growth Hinged on Mix of Social Media and Digital Marketing Technologies

A well-known market intelligence solutions provider, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers in the UK can learn from the Asian retail market. Download the free resource for comprehensive insights into what makes the retailers in the Asian market different and how retail brands in the UK can take inspiration from them and revamp their strategies to overcome the retail challenges in their market. Retail executives seeking to understand the future of retail…

5 Marketing Technologies Every CMO Should Have in Their Stack

The rise of tech-savvy CMOs is an ominous sign of how quickly marketing teams are adopting new technologies to fine-tune business decisions. Technology in marketing campaigns drives brand awareness and keeps CMOs accountable, enabling them to focus on strategic business goals rather than spending (unprofitable) attention over silos. While digital marketing in 2005-2015 was largely confined to B2C and e-commerce, the latest statistics on marketing automation reveal how quickly B2B marketing professionals are inflating their…

Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced that its Moment Marketing with Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…

Clean Energy Technologies Releases New Video Aligned With New Marketing Plan

Clean Energy Technologies, Inc., a Clean-Tech Company focusing on products in the energy efficiency and environmental sustainability market, released a new Corporate Video outlining its Products, Services, and overall company outlook as part of it's new digital marketing program. Marketing Technology News: Moz To Update Proprietary Page Authority Metric to Better Predict Ranking Ability Following its announcement last week regarding the company having signed a manufacturing agreement to build proprietary equipment…

HCL Technologies Takes Precision Marketing at Scale to the Next Level With the New Unica Platform

HCL Technologies (HCL), a leading global technology company, announced the release of Unica V12.1.  Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalized interactions required by the largest organizations with the most complex data infrastructures.  V12.1 is the culmination of more than two years of research, development, and investment in the Unica platform to power the next generation of customer journeys and goal-based marketing.  Unica V12.1 will be generally…

Ascend Technologies Launches Salesforce Partnership Extending Sales, Marketing And Operations

Remote workforce and back-to-office considerations a priority for mid-market and enterprise clients looking to keep engagement with clients active while navigating the new corporate work environment in the wake of the pandemic ASCEND TECHNOLOGIES LLC, a leading Midwest managed services provider founded on a commitment to using innovation and technology to enable business growth, today announced it has become a Salesforce Partner. Having worked with sales, marketing and operations leaders for more than a decade to…

Siemon Announces Strategic Sales and Marketing Partnership with Keating Technologies

The Siemon Company, a global provider of innovative network cabling solutions, today announced a new sales partnership with Keating Technologies to drive the continued growth of Siemon's  business in Canada. Founded in 1903, Connecticut, USA-based Siemon offers a comprehensive suite of high-performance copper and optical fiber cabling systems, cabinets, racks, cable management, and data center power systems. With global sales, technical, and logistics resources spanning 100 countries, the company not only delivers…

BirdDog Technologies Revolutionizes Auto Company Community-Level Marketing for the COVID-19 Recovery’s “New Normal”

Programmatic, AI-based platform provides deeper connections at 40% less cost Small, local businesses have been hit particularly hard by the COVID-19 crisis and the precipitous drop in business due to "stay-at-home" directives. OEMs are faced with an urgent need to reconnect with their customers and rebuild their business. Rebuilding these businesses and communities when the "stay-at-home" directive is lifted will be a top priority. BirdDog is uniquely able to connect major automotive brands with these establishments to…

LeanData Named Leading Vendor for One of ‘Highest Impact’ Technologies in Sales and Marketing Tech Stack

Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. Additionally, the go-to-market leaders polled by TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact and user…

TechBytes with Stephanie Klimaszewski, VP of Marketing at Aki Technologies

"Personalization tech powers regional call outs, product recommendations, local inventory counts and maps that drive foot traffic and sales." What are some of the changes you’re seeing in retail and how are they impacting consumer behavior? Retailers these days are easing the tension between mobile and brick-and-mortar. Brick-and-mortar stores are addressing the issue of showrooming—when people visit a store to look at a product and then buy it online elsewhere for a lower price— by pricing their merchandise…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

Sonim Technologies Appoints Experienced Rugged Mobility Sales and Marketing Leadership

Sonim Technologies, Inc., a leading US provider of ultra-rugged mobility solutions optimized for the challenging public safety environment and designed specifically for task workers physically engaged in their work environments, announced the addition of Randy Denny as executive vice president of sales, and John Graff as chief marketing officer. Denny and Graff are accomplished business leaders who bring proven track records in public safety, North American carrier customers, non-carrier channels, B2B technology, and rugged…

BlueGreen Water Technologies, Ltd, (BlueGreen) Retains The Pollack PR Marketing Group To Lead PR Efforts

BlueGreen Water Technologies, Ltd. (BlueGreen), a global cleantech company dedicated to solving the global epidemic of harmful algal blooms in drinking water, recreational, and agricultural waterbodies, has retained The Pollack PR Marketing Group (PPMG) to raise awareness for the company's innovative rapid solutions. BlueGreen is committed to treating all bodies of water contaminated with cyanobacterial toxic blooms, also known as "blue green algae," which harm the environment and pose a serious health threat to humans…

Adroit Trading Technologies Taps Industry Veteran Bob Kubala to Lead Sales and Marketing Efforts

Financial Technology Company Adroit Trading Technologies Has Appointed Bob Kubala as Head of Sales and Marketing to Drive Expansion Bob Kubala joins Adroit Trading Technologies to lead the company's sales and marketing efforts after spending 4 years at Finastra where he led Sales and Account Management for the Treasury, Capital Markets, & Investment Management segment. Prior to Finastra, Mr. Kubala spent 14 years as Vice President, Sales at FactSet. "Adroit has developed the first O/EMS for OTC and derivatives…

BlueGreen Water Technologies, Ltd., A Disruptive Global Cleantech Company, Names Global Strategic Communications Executive, Maayan Nave As…

BlueGreen Water Technologies, Ltd. ("BlueGreen"), an Israeli based cleantech company, announced that it has named Maayan Nave as Chief Marketing Officer. Nave will lead the company's global marketing strategy, global communications, content and integrated video marketing, as well as public relations initiatives for BlueGreen in the company's activities in the US, China, South Africa, Russia, and Israeli markets. Nave is the owner of global strategic marketing communications…

Sharpen Technologies Taps Industry Veteran Bill Gildea as New CEO; Adds Seasoned Marketing Pro Joe Staples to Board

New talent brings cloud contact center expertise to further fuel Sharpen’s innovation, growth and long-term stability Sharpen Technologies, developers of the agent-first omnichannel cloud contact center platform, has hired Bill Gildea as its new CEO, and added marketing veteran Joe Staples to the company’s board of directors. Gildea brings 25-plus years of leadership experience working with technology firms, including public and private cloud software companies. Previous C-level responsibilities include building new…

Satuit Technologies Expands Marketing Automation Integrations with SharpSpring Partnership

Satuit Technologies is excited to announce that it has partnered with SharpSpring, an industry leading cloud-based marketing tool to further expand the choices for e-marketing tool integration. Clients who use SatuitCRM plug-in for SharpSpring will eliminate duplicate contact lists, save time compiling and managing new lists and benefit from increased visibility of marketing activities within CRM. Contact lead scores display prominently on contact lists and on the contact form and lead follow up activities are easily…

Whetstone Technologies Announces SoniBridge – Enabling Mobile Marketing for Voice Assistants

Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via text messaging.  The company will be demonstrating their patent-pending, voice-first technology at the 2019 VOICE Summit in Newark, NJ from July 22-25. "We developed the SoniBridge platform to close the customer engagement loop while delivering a frictionless, beneficial user experience.  Our technology enables clients to increase offer redemption and lead generation…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…