Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. The venture-backed company has already signed several US accounts in response to inbound demand. Marketing Technology News: IAB Names David Cohen President Flaunter is used by brands like West Elm, Nautica, MAC Cosmetics and ASOS to effortlessly scale their PR efforts while accessing powerful data. By automating traditionally manual…

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly…

Solutions featured in the booth include full range of Scala-branded hardware and preview of cloud-based Scala Designer digital signage software Scala will debut marketing technology that modernizes physical spaces and increases consumer engagement at "the largest AV and systems integration show in the world," Integrated Systems Europe (ISE) 2020. Solutions from Scala's full scope of marketing technology including software, hardware and sensor-based insights will be on display, highlighting how physical spaces can be…

Centerfield's World-Class Customer Acquisition Technology Poised for Additional Growth and Expansion Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates leading web sites in home security, residential services, senior services and other verticals. Financial terms of the transactions were not disclosed. "Centerfield has delivered millions of customers and sales to…

Real-Time, Customizable Reporting Platform Advancing Measurement Solutions Recognized as Finalist for In2 SABRE Awards Firm Also Recognized for Top Influencer Program MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report's Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched. MPACT…

A lot of marketers are under pressure to yield a return on marketing investment or ROMI. But then again, in general, they don’t feel ready that’s why they are performing less well. In addition to that, a number of marketers have misleading beliefs when taking on Digital Marketing services. In fact, there had been a report which says that more than 70% of marketers reveal that they are mostly bothered as regards determining and showing the return on Marketing investment. When a certain brand is without Marketing systems…

Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the development and growth of Dentsu Inc.'s clients and partners through the Dentsu Innovation Initiative (DII). After several months in search of the best French startups in the fields of Data, EduTech, Content Marketing, e-Commerce, and Blockchain, Fast-Track and Dentsu Inc. chose Botify as the…

Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence. Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23 year old Ben Jeffries who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO).  In…

GeekHive introduces the Martech Stack Assessment as its latest marketing technology service offering at the MarTech East Conference in Boston, MA, September 16-18, 2019. An abbreviated version of the consultancy's more extensive digital transformation engagements, the Martech Stack Assessment identifies quick-win opportunities for clients to see immediate returns on their marketing technology investments. New GeekHive Marketing Technology Service Offering Recognizing the pressure…

To help fuel North American expansion, William Thomas Digital has added to its marketing technology leadership team with the addition of Bob Sybydlo in the role of Director, Marketing Automation Solutions. Sybydlo is a recognized leader in marketing technology who has spent the last 13 years leading award-winning enterprise marketing automation solutions, implementations, and programs for eBay, Air Canada, CIBC, HP, Dominos, Samsung, BMO, BMW and more. Sybydlo most recently served as Director, Marketing Technology for…

GeekHive welcomes Gene De Libero to its executive leadership as Director of Digital Strategy and Marketing Technology. A recognized advisor in the digital marketing industry, De Libero brings over 20 years of professional knowledge and experience to the GeekHive strategy team. "Adding Gene to our team of GeekHive consultants demonstrates our company's commitment to providing digital strategy and marketing technology solutions for our clients," stated Peter Ladka, GeekHive…

Program Empowers Marketing Teams to Launch Cross-Channel Marketing Program in 60 Days Lytics, the Customer Data Platform (CDP) that bridges the gap between data and decisions, announced the publicly available StartSmart program. With StartSmart, customers will go through an 8-week program of marketing strategy and tactics guidance leading to the launch of a cross-channel experience of their choice. While most data projects require well over a year or more to recognize value, Lytics’ step-by-step program helps marketers…

Esri Presents Special Achievement in GIS Award Valassis, the leader in marketing technology and consumer engagement, announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology. “Our powerful…

New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint and extend its leadership in technology for local…

New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint and extend its leadership in technology for local…

The 4th annual installment of Cardinal Path's State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers uncovers trends within enterprise marketing technology (martech) ecosystems of the largest online retail organizations. The report drills into the tools and platforms in use by the largest online retailers and surfaces trends into how these organizations are building and using their martech stacks-- a foundational part of a digital strategy. This year's report underscores increased consolidation…

Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data Foundations Acxiom, the data and technology foundation for the world's best marketers, today at Dig|In 2019, released a new report in partnership with SourceMedia Research. The study explores the top martech issues facing senior leaders at P&C (Property & Casualty), life and multi-line insurance companies. Despite significant investments being made in the martech space,…

Estevez Will Be Responsible for Leading the Company's Data Strategy and Implementation True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that data strategist and marketing technology innovator Ray Estevez has joined the company as chief data officer (CDO). Estevez will be responsible for leading the data strategy and data-driven product implementations for current and future products at True Influence. "As we continue to grow and evolve as the leader in…

Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to a blog by co-founder Ben Chestnut, Mailchimp has built an all-in-one Marketing Platform for small businesses and start-ups. From offering a user-friendly Mailchimp Email Marketing tool to rolling out CRM, Analytics and Personalization platform, the Company is eyeing a wider customer base in the MarTech industry. With leaders in the industry already miles ahead in the…