Only 2% of B2B tech marketers are cutting back on their use of marketing technology in 2022, and 63% are looking to increase their use, according to new research from 93x, the digital marketing agency specialising in SEO and PPC for tech…
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With a significant boom in the global creator economy, marketing concepts are further set to evolve as brands become more attuned to tapping into newer networks to push marketing impact and growth; catch what the experts say through our…
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Leading Retail Innovator to Enhance Digital Receipt Experience for Wakefern Supermarket Banners flexEngage, a global leader in dynamic receipt and transactional communications, today announces that they have been chosen by Wakefern Food…
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Leveraging customer data in real-time to power marketing campaigns can turn out to be more fruitful in the long-term. Catch more tips, insights and the latest in martech innovations from this weekly martech highlight: ______…
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It’s the first week of a brand new year and it’s time to prepare for newer trends, innovations and tips that can enable better martech-marketing alignment and output. Catch a few tips from this weekly highlight! _____ MarTech…
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Understanding what kind of content your prospects want more of and driving content marketing practices that can meet these needs can enable both, marketers and sales teams and enhance the overall buying journey and product experience.…
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The United Kingdom Marketing Technology Landscape is one of the fastest growing segments in the world. The Marketing Technology Landscape of the United Kingdom is categorized into 6 distinct categories: Content and Experience, Data,…
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A growing number of businesses are focused on improving their personalization tactics, in an always-on marketing world where customers want the brands they interact with to know them better, what data and metrics should marketers be more…
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800-employee IBM spin-off plans Conway office space for Product & Engineering and Customer Success & Support team members Acoustic, L.P., the independent marketing cloud and analytics provider, announced today that it has secured…
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Online campaigns today demand better processes, enhanced messaging and improved content delivery tactics to meet the customer based on their actual buying state and journey, catch this latest martech weekly highlight where leaders of the…
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What does it take to create a unified vision of your buyer and ensure that your marketing data is used to drive better future engagement? Catch these exciting tips from leading marketing experts and more on the latest martech innovations in…
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The Lanka Premier League (LPL) Kandy-based franchise has new owners as Vernost Marketing Technology Solutions CEO Pankaj Tripathi and Safexpay Founder and CEO Ravi Gupta have stepped forward to co-own the franchise in the upcoming second…
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The explosion of OTT, the deepening impact of video marketing, the news of more consolidation in martech, there’s a lot that will change the face of B2B marketing in 2022 and beyond as result of all of this. Need a quick snippet to stay…
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Rewards and loyalty programs can do more than just boost marketing and customer engagement outcomes. It can enhance customer retention and create a competitive edge in the marketplace. To know how the best in the industry drive these…
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What can help B2B marketers create strong marketing messages through creative ads and copy to always tell a story that drives deeper customer connections? Catch these interesting tips, insights and martech best practices in this latest…
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In an age of data breaches and digital misinformation, there is a lot for marketers to constantly track to ensure better use safety, privacy and impactful ROI; catch more tips, ideas, insights and best practices from this latest martech…
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For marketers and sales teams to drive faster closures and optimize their efforts, it is important to not only understand who their buyers are but also who and what influences their decisions; find out more from this latest martech weekly…
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Influencer marketing trends and the rise of the creator economy are redefining a lot of the fundamentals for marketing and advertising teams. Catch this latest martech weekly highlight to stay updated on the latest martech news, innovations…
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How do marketing leaders work on unifying their marketing and communications activities keeping authenticity at the core? The right marketing and sales intelligence can help drive better initiatives. Catch these latest martech highlights…
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Yet concerns remain around data privacy, misinformation, and isolation Growing use of new marketing media and technology has moved American consumer opinion in its favor since the Covid-19 pandemic began, a new study finds,…
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