GeekHive introduces the Martech Stack Assessment as its latest marketing technology service offering at the MarTech East Conference in Boston, …
William Thomas Digital Expands Marketing Technology Leadership with the Addition of Bob Sybydlo in the Role of Director, Marketing Automation Solutions
To help fuel North American expansion, William Thomas Digital has added to its marketing technology leadership team with the addition …
GeekHive Appoints a Director of Digital Strategy and Marketing Technology
GeekHive welcomes Gene De Libero to its executive leadership as Director of Digital Strategy and Marketing Technology. A recognized advisor …
Lytics Announces StartSmart, Removing Complexity and Decreasing Time to Value of Marketing Technology Deployments
Program Empowers Marketing Teams to Launch Cross-Channel Marketing Program in 60 Days Lytics, the Customer Data Platform (CDP) that bridges …
Valassis’ Marketing Technology Platform Earns Tech Award
Esri Presents Special Achievement in GIS Award Valassis, the leader in marketing technology and consumer engagement, announced it is the …
Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology
New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform …
Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology
New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform …
Cardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption
The 4th annual installment of Cardinal Path‘s State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers uncovers trends …
New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry
Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data …
True Influence Hires Data Strategist and Marketing Technology Visionary Ray Estevez as Chief Data Officer
Estevez Will Be Responsible for Leading the Company’s Data Strategy and Implementation True Influence, the technology leader of intent-based marketing …
Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform
Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to …
Arm Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards
World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was …
Marketing Technology Primer: What Is Marketing Cloud?
What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …
Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards
Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
Marketing Technology Primer: What is Email Marketing Automation?
This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern …
Marketing Technology Primer: Why Invest in Influencer Marketing?
The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping …
Top 3 Marketing Technology Platforms Used to Monitor Online Reputation
Social Media Is a Low-Cost, High-Impact Platform for Small Businesses Monitoring Their Online Reputation, but Experts Say It Shouldn’t Be …
Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season
Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers …
Evolution of Marketing Technology: Showcased Through the Best Financial Communications Campaigns
It’s no secret that financial services communications has been slower to adapt to the way the digital era has impacted …