The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

Crowdsourced solution helps marketers avoid the spam folder, reach customers For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go. Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam,…

Ruder Finn Acquires RLA Collective to Expand Integrated Marketing and Analytics Expertise

Ruder Finn announced that it has acquired RLA Collective, a sales-driven integrated marketing agency specializing in health and wellness, including over-the-counter (OTC), nutritional supplement and medical device brands in North America.  With more than two decades in the consumer and pet health sectors, RLA has developed and executed customized marketing campaigns – that blend the latest in digital advertising technologies with traditional tactics – for new and heritage brands sold at major drug, mass market and online…

Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias

"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer preferences." Tell us about your role and how you got here. What inspired you to be part of Collective Bias? Back in 2009, I was working at a social media agency and was told to start a blog about marketing to moms. I was fortunate to start it at a time when every brand was looking to work with moms who were bloggers. Through the blog, I got connected to the UN and became a Shot At Life Champion,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from GBK (Behavioral Marketing), Emerald (B2B Commerce), McColl’s Retail Group (Customer Experience Management), Hopin (Video Marketing), Confirmit (Customer Experience Management). GBK Collective Further Bolsters Advertising Effectiveness Expertise GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

GBK Collective Further Bolsters Advertising Effectiveness Expertise

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, to its advisory board, further building on GBK’s expertise in helping clients to measure and maximize their return on marketing investments. Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report “Improving ROI for advertising spend and campaigns…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SearchBlox (Customer Experience), Knotch (Content Intelligence), Coupang (eCommerce), Giift (Customer Engagement), Ubisoft (Videos). SearchBlox Introduces SearchAI SmartSuggest, Answers and Personalization SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. “These new products use artificial intelligence to make search simultaneously smarter…

Muse Marketing + Creative Announces Launch of MMC Advisor Solutions

Muse Marketing + Creative (Muse), a premier, full-service agency specializing in delivering innovative and performance-based marketing and brand solutions, announced the launch of MMC Advisor Solutions (MMC). Since 2010, the firm has supported many of the nation's leading firms with comprehensive marketing and branding solutions. The new Advisor Solutions division was established to enhance the services to their growing client base and focus on supporting the needs of the nation's top echelon of financial planning and wealth…

GBH Insights Launches New Brand GBK Collective; Names Rebecca Szew as EVP

GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy, announced the launch of its new brand, GBK Collective, as part of a broader transformation that includes an updated website and expanded capabilities. The firm also announced the promotion of Rebecca Szew to Executive Vice President, Research and Insights. “We chose the name GBK Collective, not only to reflect our current partners (Greenwood, Bradlow and Korst), but to also recognize our belief in the power and insight that comes from…

SmartForce Technologies Selects New Business Strategies Marketing Services

New Business Strategies, a global B2B marketing, and customer experience professional services firm, has been selected as the external marketing agency for SmartForce Technologies, Inc., a leader in insights-driven, crime reduction software. SmartForce Technologies has signed on with New Business Strategies' Parachute Services, a suite of services designed to accelerate marketing results and program execution. Marketing Technology News: Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B…

Inpulsus Launches a Global Strategic Consultancy to Bring Influence Marketing in-House and Close the “Strategic Gap”

Digital Business Pioneers Deliver True Promise of IM to Accelerate Digital Marketing Transformation With a majority of marketers still facing a ‘strategic gap’ within the practice of Influence Marketing (IM), Inpulsus announces a new consultancy designed to help put ‘Influence’ at the center of marketing transformation and to redefine the role of IM within businesses. Influence marketing has matured through experimentation and education over the last few years and has today reached a critical point in its development. The…

Kagool Welcomes Miranda Glover as Head of Marketing

Glover will drive growth for agency, which recently acquired Delete to bolster its position in the marketing technology and digital experience space Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, welcomes Miranda Glover as its new group head of marketing. Glover is an experienced digital leader with over 20 years’ experience, beginning her digital career in the first .com boom. Her varied career has encompassed digital communications, digital transformation, strategy and DXP in which…

Kochava Collective and Foursquare Partner for Premium Data Enrichment

A Seamless Solution for Marketers to Enrich Privacy-Safe, First-Party Customer Data Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location data and technology platform, announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy…

Marketing Industry Veteran Jeff Stelmach Joins Stadiumred Group as President

Former President of Mosaic and marketing industry leader joins fastest-growing marketing collective in the world to support future growth, continued scale, and global client acquisition Stadiumred Group, the fastest-growing marketing collective in the world, announced that marketing and media industry veteran Jeff Stelmach has joined as Group President. Stelmach will report to Founder and Group CEO Claude Zdanow, where he will oversee core initiatives to support the company’s global growth vision, including agency finance…

Collective[i] Announces Leadership Council for Newly Launched Community of Operations and Enablement Professionals

Collective, a recognized leader in AI-enabled digital sales transformation, announced the members of the Special Ops Leadership Council, a board designed to influence the evolution of the growing Special Ops community. Special Ops is one of the first networking organizations designed for the growing number of sales and revenue operations and enablement professionals overseeing transformation and building the infrastructure needed to compete and succeed in a digital economy. Marketing Technology News: Metadata.io Sweeps…

TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik. Tru Optik is the most relied upon data marketplace and data management platform for connected TV, streaming audio and gaming. Their patented household graph of more than 80 million U.S. homes enables household-level identity, targeting and…

Sales Assembly Partners With Gong and The Revenue Collective to Launch Sales Certification Programs for Diverse Tech Employees

Sales Assembly, the nation’s first and only collaborative-based learning platform and community for B2B technology companies, is proud to announce a partnership with Gong and The Revenue Collective to launch a program providing Black, Indigenous and People of Color (BIPOC) employees from B2B tech companies across the country complimentary access to Sales Assembly’s 8 different Certification Programs. Marketing Technology News: InMarket Acquires Assets from NinthDecimal, Creating the Definitive Leader in Real-Time,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Merkle (B2B Marketing), Zendesk (CRM), Gong (Sales Intelligence), Agillic (Marketing Automation), and Walmart (E-commerce). Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhouse Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a…

Marketing In the ‘New-Normal’ Era with AI and CX Tactics

The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar businesses have to quickly adopt new digital strategies to provide their customers with what they need right now.  In order to deliver on customer expectations, the best brands have strategies that continuously develop relationships through a series of thoughtful interactions, resulting in an…

Revenue Collective Announces Strategic Partnership With QuotaPath To Drive Compensation Awareness, Crosses 3,000 Members

Revenue Collective, the leading membership organization focused on sales and marketing leaders, announced  that it has entered into a strategic partnership with QuotaPath, the leading free commission tracking software powered by its thousands of users. In response to COVID-19, sales organizations are restructuring compensation plans in order to compete in today's market. Compensation plays a critical part in sales strategy and team motivation and together, Revenue Collective and QuotaPath will work to help sales…