Terminus Launches Next-Gen Audience and Reporting & ROI Integration With LinkedIn Marketing Solutions

New and extended capabilities include improved account matching and targeting, campaign-level reporting, and support for all LinkedIn ad types Terminus, the leading go-to-market platform, today announced its next-generation API integration with LinkedIn Marketing Solutions. The new and extended capabilities enable mutual customers to easily extend their Terminus Account Lists onto LinkedIn, where they can use any of LinkedIn’s ad formats. Customers will also soon be able report on their LinkedIn…

Local Marketing Solutions Group, Inc. and MyCommunity.Today Inc. Sign Letter of Intent for a Strategic Relationship and Marketing Agreement

MyCommunity.Today Inc., a privately held technology company focused on development of hyper-local, interactive social media and e-commerce platform specifically designed to allow local businesses to engage and promote their products and services within their local communities, and Local Marketing Solutions Group, Inc., a holding company, offering the broadest and most efficient marketing solutions to national and international brands that drive revenue through local sales and marketing channels, today jointly announced…

Full Funnel Marketing Solutions From RTB House Win Prestigious AI Excellence Award

RTB House’s AI Excellence Award for its Full Funnel Marketing Solution comes alongside other recent awards, including a 2020 Gold Stevie for International Business Awards® and the 2020 MarTech Breakthrough Award RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, has been named the winner of the 2021 Artificial Intelligence Excellence Awards for its Full Funnel Marketing Solution. The awards, run by the Business Intelligence Group, recognize organizations…

iFrog Marketing Solutions Advances Chief Operating Officer (COO), Brent Durham Into The Role Of President & COO

iFrog Marketing Solutions Co-founder, Brent Durham, takes on new opportunity as President & COO at Automotive Digital Marketing Agency. iFrog Marketing Solutions announced the advancement of Brent Durham from Chief Operating Officer (COO) to President and COO on Wednesday, March 24, 2021, at the marketing agency’s headquarters on Maryland’s Eastern Shore. Marketing Technology News: No-Code Business Intelligence Tool y42 Raises $2.9 Million to Provide a Scalable & Affordable… Durham, who — along with Dave…

iFrog Marketing Solutions Advances CPO, Kyle McCracken Into The Role Of CEO

Kyle McCracken is excited to take charge and deliver results leading iFrog's world-class team iFrog Marketing Solutions announced that Kyle McCracken has become its new Chief Executive Officer. McCracken, who was appointed by co-founder Dave Wilson, has assumed day-to-day leadership of the Easton, MD-based company. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response Since 2019, McCracken has been serving iFrog Marketing Solutions as their Chief Product Officer where he…

Comarch Launches New Microsite Featuring Market-Leading Loyalty & Marketing Solutions

Comarch, a global software house delivering customer engagement and marketing solutions, today announced the launch of its new microsite. The new site has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse Comarch's offerings, including its new Loyalty Marketing Cloud. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy The site includes many new features to help…

Global Automotive Leader Servco Increases Customer-Centricity with Amperity’s CDP Integrating Data Across Their Enterprise To Power…

Amperity helped Servco increase conversion on leads generated by 62%. Amperity, the #1 enterprise customer data platform for consumer brands, today announced Servco Pacific Inc. (Servco), a leader in automotive products & services, has deployed Amperity to connect silo'd customer data across its businesses, create highly accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust. With Amperity, Servco now brings teams together across its entire…

Xandr Partners With Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare

Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr announced a strategic partnership to simplify the way marketers plan, activate, and measure their Healthcare Provider (HCP) and Direct-to-Consumer (DTC) campaigns. The COVID-19 pandemic has dramatically disrupted sales rep, physician, and patient touchpoints, causing the entire healthcare industry to quickly adopt online tools, resources and communication. To adapt to this new environment, healthcare and pharmaceutical…

Sharecare Launches New Digital Marketing Solutions

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

TechBytes with Matt Spiegel, EVP of Marketing Solutions at TransUnion

Tell us about your business continuity plans through COVID-19?  Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been uniquely equipped with data and insights to help our customers respond in this evolving marketplace. You acquired Tru Optik, an adtech data management firm that deals in OTT business. What is the drive behind making such a big announcement during the pandemic? While it’s true that this pandemic, and the resulting stay-at-home orders,…

TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik. Tru Optik is the most relied upon data marketplace and data management platform for connected TV, streaming audio and gaming. Their patented household graph of more than 80 million U.S. homes enables household-level identity, targeting and…

RTB House’s AI Full-Funnel Marketing Solutions Wins AdTech Innovation Award In 2020 MarTech Breakthrough Awards Program

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced that it has been selected as the winner of the “AdTech Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The AdTech Innovation Award is another prestigious honor for RTB House’s…

UPS & Yotpo Join Forces Toprn Offer eCommerce Marketing Solutions and Shipping

Yotpo, a leading eCommerce marketing platform, has announced that it has been selected as a partner of choice for UPS's Customer Technology Program (CTP), enabling thousands of small and medium-sized businesses (SMBs) access to advanced solutions for ratings and reviews, visual user-generated content marketing and customer insights. Yotpo enables advocacy and a better customer experience, which helps accelerate growth and builds customer lifetime value. With Yotpo's eCommerce Marketing platform, qualifying UPS SMB…

BlueVenn Announce Partnership With InfiniteIQ Consulting to Provide Advanced Omnichannel Marketing Solutions

InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have today announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities. The partnership sees InfiniteIQ Consulting enter the emerging CDP market with a unique offering…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

AspireIQ Named a “Leader” & “Boasts Best All-Around Current Offering” Among Influencer Marketing Solutions by Independent Research Firm

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

Pegasus Residential Partners With REPLI to Streamline Internal Marketing Efforts by Offering a Full Suite of Digital Marketing Solutions

Pegasus Residential, a Top 50 Multifamily operator, has partnered with REPLI to offer streamlined digital marketing solutions to their properties across the Southeast, Texas and Virginia. REPLI, a prop-tech company headquartered near Atlanta, offers custom software solutions exclusively for multifamily properties, supported by their in-house digital agency. Both Pegasus Residential and REPLI understand the need to offer flexible digital marketing solutions for any owner, asset type or budget. With REPLI as a partner,…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…