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MarTech Interview with Jeff Pigatto, VP And Global Head, Salesforce Practice at Saggezza

"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and ensure they land in the "winners" column." Hi, please tell us about your role and the team/technology at Saggezza. As the vice president of the salesforce practice at Saggezza, my role is to build and grow a world-class Salesforce advisory and implementation practice. Our mission is to help our clients do a better job of putting their customers…

How to Shelter Ads in Brand Safe Environments During COVID-19

Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly purchase if it was advertised alongside extreme or dangerous content. On the surface, brand safety seems like a fairly simple concept, with the majority of brands eager to keep their ads away from obviously damaging online environments that feature violent content or hate speech. But as the current COVID-19 situation illustrates, brand…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Hyland (Content Management), BEN (Influencer Marketing), Unbxd (E-commerce), Fanatical Labs (CRM), and Philips (Voice Recognition). Fairfax Software Reaches Partnership with Hyland Fairfax Software and Hyland have partnered to provide the industry with the best in content management, payment processing, and process automation solutions. Fairfax Software is now an authorized Hyland…

Building on Success of Its Business and Financial Networks, Dianomi Now Offers Lifestyle Brands a Distinct Premium Native-at-Scale…

Provides Important New Revenue Stream for Lifestyle Publishers from Premium Brands Dianomi, the financial and business-focused native ad marketplace for premium brands and publishers, announced it has begun testing a new, distinct lifestyle marketplace with select brands and publishers, including The Washington Post and Kiplinger. The industry-first offering offers lifestyle brands a premium, brand-suitable environment, providing important revenue streams for lifestyle publishers that goes beyond core programmatic…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Invoca (Analytics), KERV Interactive (Video), Verint Systems (Customer Experience Management), SpotX (Video Advertising) and Comscore (Video). Invoca and Decibel Partner to Improve Digital Experiences Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dynamic Yield (Customer Experience), Validity (CRM), UJET, Google Cloud (Privacy and Regulation), and Zendesk (Automation). Dynamic Yield Launches “XP Squared” Experience Optimization Learning Center Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sincro (Social Media), Mediafly (Sales enablement), Salesforce (CRM), Mitto (Unified Communication), and Avalara (E-commerce). Sincro Announces Automotive Partnership with Facebook Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Walmart (E-commerce), Automation Anywhere (Automation), Zib Digital (Digital Marketing), and IZEA (Influencer Marketing). Salesforce Launches Government Cloud Plus, Achieves FedRAMP Provisional Authority to Operate Salesforce, the global leader in CRM, today announced Government Cloud Plus, a dedicated instance of Salesforce’s industry-leading multi-tenant cloud…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Target Data (Customer Experience), Button (Mobile commerce), Contentstack (Content Management), Commvault (Data Management), and C3.ai (Artificial Intelligence). Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue through Omnichannel Experiences and E-commerce Target Data, a full-service marketing agency that helps brands…

MarTech Interview with Bob Lord, SVP of Cognitive Applications at IBM

"Companies can conduct business as usual remotely because Cloud service data centers manage processing power, connectivity, memory, storage and access to applications and programs." Please tell us about your role and the team/technology at IBM. As Senior Vice President, Cognitive Applications, Blockchain, and Ecosystems at IBM, I’m responsible for delivering market-leading products on our Cloud that create greater value for clients and partners. As we move further into 2020, I am focused on two key strategies to…

Extreme Networks Leads Transition to ‘New Normal’ Working Environments

Launches comprehensive program to provide information, insights, and cloud-driven solutions to help customers adopt and thrive COVID-19 has accelerated digital transformation efforts for organizations everywhere, driving rapid adoption of new cloud technologies to support remote working and online learning. In response, Extreme Networks, Inc., a cloud-driven networking company, has launched a #NewNormal initiative to help all of its customers adapt to the transition. The #NewNormal initiative is a comprehensive program that…

MarTech Interview with Jen Grant, CEO at Turbo Systems

"We believe that great people can live anywhere in the world. So we have made it a part of our DNA to hire in multiple parts of the world." Hi Jen, tell us about your journey into technology and how you arrived at Turbo Systems. I spent the last 20 years building Enterprise Software companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, I led Looker’s Marketing until the $2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the…

MediaCrossing Inc. Launches Innovative Digital Advertising Solution to Help Marketers Reach Consumers in Uncertain Economic Environment

MXEdge Will Ensure Small & Medium-Sized Businesses Survive in 2020 and Beyond MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute strategic digital advertising strategies that distinguish brands from competitors. MXEdge, the company's newest offering, ensures small and mid-sized firms have access to the same, effective…

MarTech Interview with Len Shneyder, VP of Industry Relations at Twilio SendGrid

"The idea that hackers are deploying sophisticated tools and cracking code like Neo stopping bullets is the stuff of Hollywood fiction." How have anti-phishing technologies evolved in the last 2-3 years? The biggest development in anti-phishing solutions is the standardization of DMARC and its enforcement capabilities. Domain-based Message Authentication, and Reporting, and Conformance is a policy that adds to SPF and DKIM and gives a receiving set of instructions on what they should do when an email they received…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Datrium Introduces DRaaS for Edge Environments and ROBO Deployments

Datrium, the leader in cloud-native disaster recovery with ransomware protection, announced that the company is extending its Datrium DRaaS with VMware Cloud on AWS solution to support Edge environments. Datrium DRaaS for Edge is a new, easy to use, cost-effective SaaS solution for data protection and disaster recovery (DR) for VMware workloads in Edge environments and remote office/branch office (ROBO) implementations. With Datrium DRaaS for Edge, in the event of a ransomware attack or other disaster, enterprises can…

MarTech Interview with Josh Poduska, Chief Data Scientist at Domino Data Lab

"I think it is unrealistic to expect AI and ML to solve all the world’s problems. In my opinion, there will be plenty of situations where AI and ML are not the right fit." Know Me Hi Josh, tell us about your journey and how you arrived at Domino Data Lab. I’ve been in the analytics space for about 18 years and have loved every step along the way. We, humans, are naturally prone to making decisions based on a limited understanding. Information, when properly communicated, frees us from our biases and…

BetterCloud and OneLogin Partner to Transform How Enterprises Access, Manage and Secure SaaS Environments

Integration drives operational efficiency by automating end-to-end User Lifecycle Management, from securing identity and access to managing IT administrative tasks BetterCloud, the leading SaaSOps platform for managing and securing the digital workplace, announced a strategic partnership and technology integration with OneLogin, a leader in identity and access management. Together, BetterCloud and OneLogin automate end-to-end User Lifecycle Management (ULM), from identity and access workflows — like user provisioning,…

Goosehead Insurance Transitions Entire Organization to Work from Home Environment with RingCentral Cloud Communications Solutions

RingCentral’s Unified Cloud Communications and Contact Center Solutions enable 2,200+ users to work from anywhere RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced that Goosehead Insurance, Inc a rapidly growing independent personal lines insurance agency, is using RingCentral’s cloud communications solutions to enable their entire organization to work from anywhere, using any device. Leveraging RingCentral Office®, a Unified…