Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms

Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Adverty’s mission is to deliver seamless advertising which connects brands and audiences…

Kyle Media And Aidentified Partnership Sets New Standard For Marketing Efficiency And ROI Via AI-based Sales & Marketing Platform for…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General Counsel, Ashish Shukla As Chief…

MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the company continues on its journey toward delivering the most responsive and accountable advertising technology for brands and agencies to buy addressable media. MediaMath welcomes Ingrid Hackett as General Counsel, Ashish Shukla as Chief Technology Officer and Laurent Cordier as Chief Partnerships Officer. Marketing Technology News: InMobi…

Whip Media And Free Turn Partner To Bring Predictive Power To Brand Funded Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers

Pattison Media, is excited to announce the Western Canadian rollout of Dynamic Ad Insertion capability through the Audio Velocity platform of National Sales Partner, Canadian Broadcast Sales. All 48 PML radio stations will have this functionality fully deployed by the end of this week. Dynamic Ad Insertion (DAI) is a value-added feature for advertisers in real-time, on live and on-demand audio streams. On enabled devices, DAI allows for each message to be uniquely targeted to each listener. DAI delivers the right…

SmartBug Media® Ranked 15th On Comparably’s List Of Best Marketing Teams

Leading Intelligent Inbound® Marketing Agency Also Recognized on Best Company Outlook for 2021 List SmartBug Media® — a leading Intelligent Inbound® marketing agency — has earned a top spot on Comparably's "Best Marketing Teams'' list and a spot on its "Best Company Outlook" list for 2021 in the small to mid-size companies category. Notably, SmartBug® ranked No. 15 on the "Best Marketing Teams'' list, joining some of the world's largest companies and most recognizable names such as Peloton, Adobe, HubSpot, Microsoft,…

MediaKind Integrates the Zixi SDVP For IP Video Delivery

Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced an integration and partnership with MediaKind, a global leader in media technology and services whose mission is to continuously improve the ability of service providers, operators, content owners and broadcasters, to acquire and dynamically deliver high-quality content that transports viewers towards truly extraordinary experiences. Marketing…

Ripl Shares Social Media “How-to” Playbook In Support Of Small Businesses

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

dentsu Media Launches Unique People Based In-House Buying Solution

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “Clients want a more accountable and holistic people-based approach when it comes to…

MarTech Series Interview With Matt Schmitt, Digital Media Executive And Strategist, Reflect Systems Inc

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, Digital Media Executive and Strategist, Reflect Systems Inc shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to…

ICARO™ Media Group Acquires EVNTL AI Technology For Price In $30M Range

ICARO™ AI Now Delivers Fastest-Breaking News and Actionable Insights in Real-Time From Verifiable Sources ICARO™ Media Group, Inc., (ICARO™), a global digital media technology company, today announced that it has acquired artificial intelligence company EVNTL AI in a cash and stock transaction valued at approximately $30M. EVNTL is an Artificial Intelligence technology leader specializing in machine learning, advanced algorithms, and predictive insights for security, investment, and breaking news events. Marketing…

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

Concentric Named SC Media 2021 Excellence Award Finalist for Rookie Security Company of the Year

Company Recognized by Panel of Judges for Innovative Use of AI and Deep Learning to Autonomously Discover and Protect Structured and Unstructured Business-Critical Data Concentric Inc., a leading vendor of intelligent AI-based solutions for protecting business-critical data, today announced it has been recognized as an Excellence Award finalist in the Rookie Security Company of the Year Awards Category for the 2021 SC Awards. Finalists are recognized for outstanding leadership and providing superior security…

Channel Futures Debuts Online Media Platform and In-Person Events to Lead Channel Partners Forward with News, Insights, Analysis

Technology Industry Media Provider, Informa Tech, Announces Relaunch of Media and Events Properties, Strategic Diversity, Equity, and Inclusion (DEI) Initiatives and More Today the information and communication technologies (ICT) channel community has a new home that combines the timely insights, deep industry analysis, meaningful peer engagement, and real-world business information they need to grow their organizations and build their sales practices. Informa Tech, a market-leading B2B information provider,…

Satori Selected As SC Media 2021 Trust Award Finalist For Best Database Security Solution

Satori, the industry’s leading provider of Data Governance-as-a-Service, today announced that the Satori Universal Data Access Service has been recognized as a Trust Award finalist in the Best Database Security Solution category for the 2021 SC Awards. Finalists are recognized for outstanding products and solutions impacting the cybersecurity industry. Winners will be announced online during Awards Week beginning Monday, May 3, 2021. Marketing Technology News: Marketing Technology Highlights Of The Week: 22-March-2021:…

Smart AdServer Achieves Top Ranking In “Most Secure Ad Platforms” Of 2020 According To Recent Analysis By Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions monitored, Confiant assessed that Smart AdServer ranked top among the leading performers across the entire data set for the year. Smart, a…