Meredith Corporation to Launch Good Impressions, A Pro Bono Media and Marketing Consultation Program Designed to Support BIPOC and…

Application Process and Program to Commence in Second-Quarter 2021 Meredith Corporation, the leading brand-led multi-platform media company – engaging nearly 95 percent of all U.S. women and more than 190 million unduplicated American consumers every month – announced the launch of Good Impressions, a pro bono media and marketing consultation program created to help BIPOC and LGBTQIA-majority owned small businesses succeed by driving awareness, supporting sales efforts and providing mentorship. Awarded to a select group…

Louisville-Based Media and Marketing Holding Company, Ovaregroup, Acquires California and Canadian Firms, Adds Executive Leadership,…

The OvareGroup, a Louisville-based media and marketing communications company, tannounced several strategic business moves designed to strengthen its portfolio of services, expand its geographic footprint, and propel its growth as a marketing services company. The OvareGroup is a holding company created in May 2019 and is led by executive chairman Jerry Preyss. With today's announcements, the OvareGroup operates six subsidiary media and marketing agencies, including Scoppechio,…

CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms

Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize  and its digital marketing software division CAKE announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKEusers, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google,…

Kyle Media And Aidentified Partnership Sets New Standard For Marketing Efficiency And ROI Via AI-based Sales & Marketing Platform for…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

Twk.Today Announces The Global Launch Of Its Disruptive Content Marketing And Media Profiling Platform

- The AI-powered platform will make it easier for the media and newsrooms to find the right business expert who is ready to comment on a story! - Signing up is currently active for individual business experts and PR agencies Twk.Today -Those Who Know- announced today the official launch of its experts and thought-leaders' media profiling and content marketing platform with an ambitious vision to solve global, historical and persistent issues in finding the right expert to comment on a story and eliminate the barriers and…

Gate 39 Media Launches New Website Highlighting Marketing & Technology Solutions for Financial Services and Agribusinesses

Gate 39 Media, a full-featured marketing agency and technology consulting firm dedicated to serving the financial and agricultural industries. With a deepened focus on financial and agricultural services and an expanded service suite, the new website provides a fresh look and feel in offering marketing, marketing technology, and custom technology development and support services while exhibiting subject matter expertise and resources for clients. Marketing Technology News: Agency Revolution Releases New…

Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities

Enhanced datasets and end-to-end platform improvements help marketers power their creative decisions  Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to enhance brands’ visibility into ad performance. These end-to-end upgrades will streamline and improve its user experience, while allowing marketers to access real-time predictive performance insights and assemble and launch top-performing ad combinations in platform.…

Digital Marketing Agency Croud Appoints Andrew Sandoval as VP Biddable Media at a Pivotal Time of Expansion for the Agency

Croud welcomes Andrew Sandoval as VP Biddable Media as client demand for biddable media continues to grow Global digital marketing agency Croud announces the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as the agency reaches a pivotal time of expansion. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including Skillshare, NewYork-Presbyterian,…

Bria Burk Promoted to Director of Digital Marketing at Androvett Legal Media & Marketing

Androvett expands digital marketing capabilities with new role Androvett Legal Media & Marketing, with offices in Dallas and Houston, is expanding its digital marketing and media capabilities with the promotion of Bria Burk to Director of Digital Marketing. In her new role, Ms. Burk will oversee the firm's digital marketing capabilities for law firms, professional services firms and businesses. That includes working proactively to reinforce competitive positions, expand offerings, develop new business and enter into…

Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer

McCarthy Will Oversee Marketing and Communications Strategy in Company's Transformation to a Commerce Media Platform Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo's global markets and will be an integral part of Criteo's transformation and innovation strategy to a Commerce Media Platform. Marketing Technology News: ProProfs…

Loop Media, Inc. Announces Former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses, announced former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and Marketing Officer. Drebin will be tasked with creating the content and brands that reach Loop Media’s rapidly growing footprint across out-of-home businesses and consumer-facing channel platforms. Additionally, he will be responsible for the…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider

Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report. “Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies,…

Afflecto Media Marketing Named Agency of Record for Marketing and Advertising Services by Performance Eyecare

Performance Eyecare has selected Afflecto Media Marketing to lead strategic marketing for their network of eyecare offices in Missouri and Illinois Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Performance Eyecare, a bi-state leader in quality eye care services and products. Afflecto Media Marketing will lead marketing strategy, brand design, website design and development, digital and…

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Woman-Owned Digital Marketing Support Company, McMedia Digital, Launches Amidst Pandemic

Mom & Entrepreneur focuses on helping other digital marketers & marketing agencies better support their clients Digital Marketing veteran, Mailynne Calvin, wants to help marketers have more time for themselves and better support marketing efforts for teams. "Marketers constantly have to keep up with different platforms, new strategies and tasks. It also changes often. All that comes with digital marketing actions that need to happen every day, week and month," said McMedia Digital CEO, Mailynne Calvin. "Our…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

AI Startup Silverbullet Picks AZK Media to Expand Global Marketing Efforts

AZK Media has expanded its partnership with Silverbullet to include supporting global marketing and media activities. AZK Media has been undertaking Silverbullet’s A/NZ public relations and outsourced marketing capability successfully since January 2020, and a persistent track record of success has now seen Silverbullet expand its purview. Founded in London, United Kingdom and with offices in Italy, Germany and Australia, the Silverbullet Data Services Group is a new breed of data-smart marketing services, designed to…

Anzu Welcomes Avid Gamer, Senior Marketing Executive, and Social Media Influencer David Sable as a Strategic Advisor

Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian…

Social Media Link, Leader in Community Powered Marketing, Announces Rebrand to Vesta

Company reinforces investment in signature technology to continue driving market innovation, consumer engagement, and growth for brands Social Media Link, the leader in Community Powered Marketing, announced it has officially changed its name to that of its premier Martech solution, Vesta. With an intuitive SaaS platform that elevates a brand's digital presence, delivers predictive insights, and transforms consumers into lasting brand advocates, the Vesta brand represents the future of marketing, and the future of the…