MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

PlaySight Announces Updated Product Portfolio With GO and PRO Sports Video Platforms

PlaySight Interactive, the leading global sports AI video technology platform, is pleased to announce its new product portfolio and innovations for the global sports market. The company offers both fixed and portable connected multi-angle camera systems for over 30 sports in close to 40 different countries. Its updated product suite includes the PlaySight PRO, a fixed and permanent connected camera platform validated by the top teams in sports, and PlaySight GO, a fully-portable sports video platform that is powering the…

iHeartMedia and Podimo Partner to Translate and Adapt Widely Popular Podcasts For Listeners Globally

First project is to translate and adapt the true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) for Latin America Listeners iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally, and European podcast platform Podimo announced a strategic partnership to translate and adapt popular podcasts across the globe in different languages, introducing these podcasts to hundreds of millions of new listeners. The partnership will kick off with the widely popular true crime…

Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers. Due to growing demand from marketers, Mediavine has…

Loop Media, Inc. Announces Former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses, announced former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and Marketing Officer. Drebin will be tasked with creating the content and brands that reach Loop Media’s rapidly growing footprint across out-of-home businesses and consumer-facing channel platforms. Additionally, he will be responsible for the…

Mediaocean Launches New Tools for Local TV Planning and Optimization

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Verizon Media and BuzzFeed Announce New Strategic Partnership

Verizon Media and BuzzFeed announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. From powering new consumer shopping experiences to content syndication, to innovative ad products, the partnership will unlock new revenue opportunities for both media companies. The addition of HuffPost - which BuzzFeed will acquire - brings BuzzFeed a universally known brand with significant scale, and an…

Mediabrands Partners With Affle’s mediasmart Platform to Strengthen Its Programmatic Advertising Offerings in Indonesia

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

New Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing Faking Organic Metrics

Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to stop it can distort critical marketing data used for business decisions. The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid…

Talkwalker’s Paid Social Allows Marketers to Break Silos Across Paid, Owned and Earned Channels for Holistic Campaign Monitoring

Talkwalker, the leading social listening and analytics company, unveils the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their owned, earned and paid channels as well as full control of their campaign performance and ROI. Marketing Technology News: Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra There has never been so much competition amongst brands for online…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Sprinklr Named a Leader in Prestigious Social Listening Platforms

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

MediaMath and Spaceback Expand Partnership in EMEA with Twitter Social Display Ads

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify…

Khoros Launches 2020 Autumn Innovation Release, Delivering AI-Powered Human Connection Across the Digital Customer Experience

Khoros, a global leader in digital-first customer engagement software, announced its 2020 Autumn Innovation Release to bring the power of human connection to every customer’s digital journey. Product features launching in this release include new channels, experiences, and connectivity in the Khoros platform to manage teams and communities more effectively, including: Events and Slack integration in Khoros Communities; email support and expanded AI capabilities in Khoros Care; and unified organic and paid social media…

Swiss Broadcasting Corporation (SRG SSR) Launches Full Suite of Multilingual Media Content Working with Canada’s You.i TV

Play Suisse digital video streaming app launched November 7; Leverages You.i Engine One app development platform to digitize traditional media business and accelerate direct to consumer strategy You.i TV, the leader in premium software tools for OTT application development, announced their engine is being utilized by the Swiss Broadcasting Corporation (SRG SSR) as the underlying technology behind the recently launched Play Suisse. Marketing Technology News: Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers…

InsideView Launches Browser Extension and Consolidates Sales Intelligence Solutions, Enabling Customers to Sell Smarter Across CRM Platforms

The New InsideView Insights Includes Expanded List-Building Capabilities and 100+ Million Contacts for Better Demand Generation InsideView, the leader in B2B data and intelligence, announced that it launched a new browser extension that gives sellers easy access to direct phone numbers and email addresses directly in their prospecting workflows. InsideView has also consolidated its two market-leading sales intelligence solutions, InsideView Sales and InsideView Insights, historically differentiated by CRM, into a single…

EditShare’s FLOW Panel for DaVinci Resolve Studio Creates Gateway to Wider Media Ecosystem and Remote Proxy Editing

Integrated FLOW Panel provides DaVinci Resolve Studio users access to storage pools and archives with tools to search, browse, and retrieve assets; facilitates exceptional remote proxy editing as well as review and approval workflows EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announced its FLOW Panel for DaVinci Resolve Studio, connecting thousands of users into the wider media ecosystem. Designed to simplify storytelling,…