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MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Comscore Announces Advancements in Cross-Screen Media Measurement

As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to reveal its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement. The update comes as Comscore continues to deliver on advancing the common TV impression-based currency that leverages its unmatched advanced audience…

DoubleVerify Partners with TabMo To Power Media Quality for European Brand Advertisers

DoubleVerify integrates Fraud, Brand Safety, Contextual, and Viewability capabilities with TabMo’s Hawk DSP platform DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with Hawk by TabMo, the mobile-first, cross-channel advertising platform, specialising in device ID-centric advertising. The partnership will see TabMo customers gaining integrated access to DV’s pre-bid quality segments, including Fraud, Brand Safety, Contextual, Video Viewability…

MarTech Video Interview with Frank Sinton, President and Founder at Beachfront Media

https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We have come a long way since the first generation of OTTs, Set-up-box VODs and programmatic advertising platforms made their entry in the ad tech market. Today, we are witnessing rampant innovations in both video ad management as well as CTV performance analytics, hinting at the next big developments for the Digital TV advertisers and…

Boyd Gaming Chooses Qualtrics EmployeeXM — Empowering Companies to Actively Close Experience Gaps Across an Entire Organization

Qualtrics, the leader in employee experience and creator of the experience management category, announced that Boyd Gaming, one of the largest and most successful gaming and hospitality companies in the United States, has selected Qualtrics EmployeeXM™. Marketing Technology News: Vision Completes Acquisition of DX Marketing "Now, more than ever, organizations like Boyd Gaming are leading out and investing more to understand what their people need and take quick action to address employee experience gaps in real-time…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Penske Media and MRC Form Data Joint Venture

Company Brings Together MRC Data, Alpha Data and Variety Business Intelligence Leading independent media and entertainment companies MRC and Penske Media Corporation (PMC) announced today a new joint venture to bring together their respective data businesses. The newly formed company combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence, with MRC and PMC sharing equal ownership and control. The announcement, effective today with a transition period through early-2021, was made by MRC…

iHeartMedia to Acquire Voxnest

Voxnest Provides Leadership Role for iHeartMedia as the Consolidated Marketplace of Podcasting iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide…

Mediaocean Scales Omnichannel Advertising Platform Using Gotransverse Billing

Gotransverse Cloud Billing Solution Scales to Handle Billions in Media Spend Faster than Ever Across Complex, Multichannel Media Contracts Gotransverse, the leading provider of enterprise order-to-cash solutions, has been engaged by Mediaocean, the modern system of record for omnichannel advertising, to improve the speed and accuracy of media transactions. By standardizing on Gotransverse, Mediaocean is able to scale processing and rating of billions in yearly advertising spend with tight CRM, CPQ, and ERP integration to…

Mood Media Appoints Seasoned Digital-Out-of-Home (DOOH) Media Industry Veteran, Paul Jankauskas, to Lead Mood Content Platforms

Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content development and out-of-home (OOH) sectors, Jankauskas is now responsible for growing Mood Media’s ad sales network, further building out Mood’s world-class sales organization and expanding our retail…

Matt Frattura Joins Global Media as Executive Vice President

Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Matt Frattura as executive vice president of Global Media. As a leader with Global Media, Frattura will provide clients with a holistic view of their direct response television strategy, spend, and results. Bringing more than 15 years of media planning and buying experience to the role, Frattura joins Global Media from Data Axle where he led the Apogee multichannel cooperative database as chief strategy officer. Prior to Data…

The Walt Disney Company Announces Strategic Reorganization of Its Media and Entertainment Businesses

New Structure Designed to Further Accelerate the Company’s Direct-to-Consumer Strategy, in light of the Rapid Success of Disney+ Company’s Creative Engines Will Focus on Producing Content for DTC as well as Legacy Platforms, while Newly Centralized Distribution Group Will Oversee Commercialization and Distribution of All Content Globally Alan F. Horn and Alan Bergman, Peter Rice, and James Pitaro Will Lead the Company’s Three Content Creation Groups Kareem Daniel Named Chairman, Media and Entertainment Distribution,…

Introducing VYCEZ, a Subscription-Based Social Media App

VYCEZ, a brand-new social media platform that enable creators to monetize their content through paid subscriptions, announced their site is officially live and available for beta access. Viewers, referred to as members, can follow creators' channels for free or subscribe for a fee to gain access to exclusive content. Creators are able to earn 90% commission for their exclusive content, well above the current industry standard, enabling them to run full or part-time businesses from anywhere in the world. Marketing…

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

Jean-Paul “JP” Colaco Joins WarnerMedia as Head of Advertising Sales

WarnerMedia announced Jean-Paul "JP" Colaco as the head of Advertising Sales. With a dynamic history spanning advertising, technology and media, Colaco will lead the Advertising Sales organization at a time when the market is evolving rapidly. He will oversee a team of talented leaders focused on continuing to monetize the very important linear ad inventory driven by the well-positioned WarnerMedia linear networks and the vast existing digital products. In addition, Colaco will further build out advanced ad solutions,…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

Minute Media Selects Triton Digital to Power Its Podcast Monetization Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Minute Media, a leading global technology and digital publishing platform, announced that Minute Media has selected Triton’s powerful suite of podcast technology to power the delivery, monetization, and measurement of its podcast content. Through this partnership, Minute Media will utilize Triton’s enterprise podcast platform, Omny Studio, to unify the hosting of their 90+ global sports podcasts, including The Players’…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…