Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms

Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

DoubleVerify Expands into MENAT Region To Meet Increased Advertiser Demand for Media Quality Verification

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region. Based in DV's Dubai office, they will be tasked with addressing the needs and requirements of local brands and agencies regarding media quality and…

Largest Podcast Publisher iHeartMedia Launches First-of-its-Kind Private Podcast Marketplace for Brands

iHeartMedia  announced the launch of a new, first-of-its-kind Private Marketplace. The new Private Marketplace will provide advertisers with programmatic buying access to distribute their marketing to audiences across the most diverse and comprehensive library of shows in the world from the iHeartPodcast Network - the No. 1 podcast publisher globally - which has more than 30 million US monthly uniques and 257 million global downloads and streams. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to…

Comscore Receives Video Viewability Accreditation from Media Rating Council for Integrated Third-Party Measurement on Facebook and Instagram

Accreditation marks new milestone for partnership that has given advertisers video viewability measurement free of charge Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited impression and viewability metrics include video impressions served in Facebook mobile web and mobile app and Instagram mobile app newsfeed placements*. The viewability…

Liquid Media and Insight TV Forge New Channel Partnership

Liquid Media Group Ltd.  and Insight.TV (“Insight”) announced the signing of a memorandum of understanding following extensive discussions toward a content partnership, leveraging Insight’s 400M+ household reach in 53 countries. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Under the proposed alliance, Insight, the leading millennial-focused global channel and content producer, will distribute select Liquid library content across their global distribution network.…

Leading Spanish-Language Entertainment Company Estrella Media Partners with Google Ad Manager for Monetization of its Streaming TV Platforms

Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced that it has selected Google Ad Manager for monetizing its live and on demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile, and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the…

HGS Digital Recognized by Frost & Sullivan for Its Complete Social Media Customer Care Solution

HGS Digital is being recognized, for the second year in a row, for its compelling social media strategy and solutions portfolio that includes HGS EPIC™ Social Care program. Working with clients and PR firms, the HGS EPIC™ Social Care team responds to everyday inquiries efficiently while delivering appropriate messaging in the context of human rights, natural disasters, and pandemics. HGS Digital is the digital technology business of Hinduja Global Solutions (HGS), a global leader in business process management (BPM) and…

The Winning Seat Announces Partnership with SES Media Group

TLS Holdings, Inc., parent company of The Winning Seat ®, and BX3, a specialized operations and capital consultancy, announced that TLS Holdings, Inc. has entered into a national master reseller agreement with SES Media Group (SES), a Westport, Conn.–headquartered media services business focusing on cutting-edge and disruptive media and advertising technology. SES will be the exclusive seller of The Winning Seat ®ʼs advertising offerings. In addition, SES will manage opportunities for other entities to sublicense The…

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has built a CTV advertising ecosystem centered around premium partnerships and our direct-to-device offering” Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the…

Diversity Media Network Brand Advance Extends Partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  Following a year with the Swedish technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Marketing Technology News:All Eyes On OOH Advertising As People Emerge From Lockdown Brand Metrics enables publishers to prove the…

IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising…

Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers

Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced their partnership with world-leading, retail media tech company, CitrusAd. Pacvue’s SaaS tool suite will enable advertisers with programmatic bidding, analytics, and automation across retailers. Marketing Technology News: Sift Raises $50…

Merkle’s Q1 2021 Digital Marketing Report Indicates Growth Trajectory Across the Industry

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q1 2021 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend. The report provides insights into Q1 2021 digital marketing trends that were heavily influenced by an accelerated COVID-19…

dotdigital Partners With Adobe To Power Enhanced Customer Engagement Across All Touchpoints

dotdigital, the leading marketing automation and customer engagement platform, announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. As a marketing automation partner for Adobe, dotdigital will continue to invest in Magento Commerce. The collaboration between dotdigital and Adobe underpins a joint commitment to enhancing omnichannel customer engagement throughout the online buying journey. Marketing Technology News: MarTech…

Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering

Brands and Agencies Can Now Advertise with Kenshoo Commerce Across CitrusAd, America's Fastest Growing Ecommerce Ad Network. Kenshoo, a global leader in marketing intelligence and activation technology, today announces a partnership with global retail media technology company, CitrusAd. This partnership enables digital retail media opportunities for more than 25,000 retailers across the CitrusAd Ecommerce Ad Network, including HyVee, Wakefern, Harris Teeter, United Supermarkets and Weis, as well as Groupon and Petco. Brands…

Univision Partners With Google to Transform Its Business and Become the Media Company of Tomorrow

Google to power Univision's digital evolution, enabling the company to deepen relationships with Hispanic audiences and create market-defining content for the next generation of Spanish-speaking viewers Google and Univision, the leading Spanish-language content and media company in the United States, today announced a new, multi-year, strategic partnership to accelerate growth across Univision's portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow.…