Qualtrics Hires Chief Industry Advisor for Technology, Media, and Telecommunications to Help Organizations Drive Business Impact with…

Tech veteran Jesse Purewal will define and shape the experience management vision and strategy with organizations across these industries to drive business impact by leveraging the XM Platform Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the appointment of tech industry expert Jesse Purewal, the new Chief Industry Advisor for the Technology, Media, and Telecommunications Industries team. Jesse is responsible for shaping the XM vision with…

Infogroup Data Solutions Selected as Digital and Media Management Service Provider by Scranton Gillette Communications

The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. Infogroup is one of the leading providers of innovative business data, and marketing…

iHeartMedia and Podimo Partner to Translate and Adapt Widely Popular Podcasts For Listeners Globally

First project is to translate and adapt the true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) for Latin America Listeners iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally, and European podcast platform Podimo announced a strategic partnership to translate and adapt popular podcasts across the globe in different languages, introducing these podcasts to hundreds of millions of new listeners. The partnership will kick off with the widely popular true crime…

Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum's Verity artificial intelligence (AI) product. Through Verity, Mediavine is passing contextual segments in the bid request to industry-leading Supply Side Platforms (SSPs). In mid-2019, Mediavine began offering contextual targeting as a way to combat the instability of third-party cookies in the various internet browsers. Due to growing demand from marketers, Mediavine has…

Mediaocean Launches New Tools for Local TV Planning and Optimization

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned…

The Latest Innovation in Cision's Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs. Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For…

Mediabrands Partners With Affle’s mediasmart Platform to Strengthen Its Programmatic Advertising Offerings in Indonesia

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

Productboard Launches New Capabilities to Empower Product Management Teams to Build Customer-Centric Products

Easy to use roadmapping, dynamic segmentation, and enhanced integrations help improve productivity and accelerate innovation Productboard, a leading provider of product management software, announced the launch of user-friendly roadmaps, dynamic customer segmentation, Salesforce integration (Early Access), new partner integrations, and advanced enterprise functionality to make it easier for product teams to build customer-centric products. The new capabilities enable product management teams at every organization, from…

Pega Introduces First RPA Auto-balancing Feature for Hands-Free Bot Workload Management

New capability enables organizations to significantly reduce RPA licensing, management, and infrastructure costs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises,  introduced Pega RPA Auto-balancing – the industry's first Robotic Process Automation feature that automatically provisions workloads between an organization's available bots. This new Pega Robot Manager™ capability uses artificial intelligence (AI) to intelligently optimize the capacity and efficiency of…

MediaMath and Spaceback Expand Partnership in EMEA with Twitter Social Display Ads

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

Local Media Consortium and Viafoura Announce Partnership

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, and Viafoura, a leader in engagement and content moderation solutions, announced a partnership that will offer the LMC's members the ability to drive higher registrations and subscriptions as well as better-targeted content and advertising to their digital communities. Viafoura, which generates 10 billion monthly pageviews and 400 million unique users through its suite of engagement and community building tools, will serve all of the…

MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify…

Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

Anne Stagg Named UK CEO for dentsu’s Customer Experience Management Offering and the First CEO of Merkle UK

dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, digital experience services and B2B. She will ensure that dentsu’s data and digital transformation capabilities are combined to create the market’s leading customer experience…

EditShare’s FLOW Panel for DaVinci Resolve Studio Creates Gateway to Wider Media Ecosystem and Remote Proxy Editing

Integrated FLOW Panel provides DaVinci Resolve Studio users access to storage pools and archives with tools to search, browse, and retrieve assets; facilitates exceptional remote proxy editing as well as review and approval workflows EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announced its FLOW Panel for DaVinci Resolve Studio, connecting thousands of users into the wider media ecosystem. Designed to simplify storytelling,…

Adludio Partners Exclusively With Inskin Media In Australia

Sensory mobile advertising company, Adludio has partnered with Inskin Media who now exclusively represent Adludio products in Australia, enabling marketers to have direct access to Adludio’s premium and engaging ad units built specifically for mobile audiences. As Australians shift from being desktop users to avid mobile users, mobile advertising now makes up a significant portion of all advertising in the region. In its latest report, the Australian IAB reported a 28.4% increase in mobile advertising including search and…

Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management Tools for CTV/OTT Publishers

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

Google Sub-Saharan Africa Director Nitin Gajria Joins Prestigious Judging Panel for APO Group’s African Women in Media Award

The panel is the largest and most influential ever assembled for a media prize in Africa, with Nitin joining more than 100 luminaries from diverse organizations like Twitter, Canon, the NBA, Microsoft, FIFA, Dangote and many more APO Group, the leading pan-African communications and business consultancy, is delighted to announce that Google’s Sub-Saharan Africa Director, Nitin Gajria is joining the African Women in Media Award judging panel. The Award recognizes, celebrates and empowers African women in the media who…

Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage

Designer Cloud's Intuitive UI Empowers Any User to Create Engaging Digital Experiences Scala announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution…

Amazon PPC Management Agency UK Helps Amazon FBA Sellers Maximize Profits

Noted Amazon PPC agency, Sponsored Profit, is now a trusted destination for Amazon sellers of all sizes looking to systematize their Amazon PPC for maximum profit. As Amazon PPC specialists, the company has generated over $40M in sales for its clients Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon. However, proper Amazon PPC management can be a mountain to climb for Amazon sellers. Popular Amazon PPC agency, Sponsored Profit, is now making life easier with its simple system…